Monday, February 24, 2014


Spring/Summer New Additions 2014

From Wikipedia, the free encyclopedia

Kleeneze Homecare is a multi-level marketing company, and was started in 1923, in Hanham, Bristol, England. The founder, Harry Crook, had emigrated to United States with his family several years earlier and while there joined Fuller Brush as a sales representative. He returned to Bristol several years later and started his business making brushes which were sold door-to-door by salesmen. Kleeneze was bought by Findel PLC in 2007 after the collapse of their parent company European Home Retail.

During the war years of 1939-1945, women were encouraged to become salespeople while the men were away fighting. Since the 1980s, Kleeneze has used a different approach, using catalogues which each independent distributor delivers to households(blanket dropping). After an initial period however distributors cease calling to people who do not purchase. And only call at selected customers, (customer base) so the initial stage of blanket dropping is used as a filtering process to find customers. Which are then served on a personal basis. Kleeneze distributors can also run their own ecommerce business or party plan business specialising in beauty products.

The company remained at its original Hanham site for almost 80 years, but in May 2004 relocated to its new office headquarters and distribution centre in Warmley, Bristol. In 2007 after the acquisition by Findel the move to Hyndburn was announced.[1] Kleeneze was a founder member of the Direct Selling Association, and is also the oldest network marketing company in Europe, having started its networking operations in the 1970s. Kleeneze also donates a percentage[vague] of profits to MacMillan Cancer Relief. After trading for over 90 years throughout the United Kingdom, expansion of its Network Marketing business programme into Europe started with the Republic of Ireland, followed by the Netherlands in 2004 and Germany in 2006.

Kleeneze also offer incentive schemes for higher performing distributors. Including a chance to attend international conferences and be awarded cars.