Tuesday, January 28, 2014

What are Your Goals for the Next 30 Days? & You Can't Do Everything First.


Three key ingredients to a successful business include having a focus, prioritizing what is important and taking action. Without these, you will keep spinning your wheels. This month's newsletter discusses how to achieve greater success by focusing on the action steps required to take your business from where it is now to where you want it to be in the future.

Speaking of priorities, November is a great month for an annual goals review. We take a look back at the objectives that were set for 2012 and see what worked, what didn't and why. From there, we shift our focus to the overall organizational and personal goals for 2013.

Warmest wishes for a wonderful holiday season!


Diane Yochelson
Peak Impact, LLC
diane@peakimpact.us www.peakimpact.us 301-525-5516
What are Your Goals for the Next 30 Days?

Entrepreneurial Hats Today's small business owner often wears a number of different hats. How many of you act as the CEO, the general manager, the accountant, the salesperson, the computer technician, the secretary, the receptionist, etc.? Sound familiar?

Many entrepreneurs try to chase too many targets at once and end up overwhelmed rather than focusing on their business. They spend all their energy carrying out daily tasks leaving little time for the most important part of their day - their own business!

To avoid this, spend some time focusing on your business and decide which strategies will be most helpful in developing your own marketing plan. In order to grow and succeed in your business, you first need to have a crystal clear idea of what you want to do and where you want to go. In other words, have you defined your objectives? And more importantly, have you put them in writing?    
Writing your objectives on a weekly basis and being very specific in each area of your business can give you the opportunity to create strategic alliances with other entrepreneurs, triple your database, increase your revenue, and maybe even leave time for writing that book you've always talked about.

You can make your big dreams a reality!

When you write your objectives on a weekly or monthly basis, it makes you actually work on them and act faster. If you are not specific and just say, "I will have money, or I will have more clients," then yes, these things will come, but the question is "when"? You don't have any deadline to accomplish them by! But, if you decide that by December 30th you will have 6 new clients, you will then do something in order to get those clients, instead of praying or waiting to see if this will happen.

At a recent networking event, I asked some of the participants, "What are your goals for the next 30 days?" Some answered without hesitation, while others had to think about it. And one person responded, "Thanks for reminding me that I need to work on my goals, I had actually forgotten about it."

I found that the best way to incorporate time for your objectives and marketing plan is to set up an appointment with yourself. And whatever happens, even if there is a client emergency, never cancel this appointment.

It is critical that once a month or once a week you schedule an hour or two working on your business, focusing on: strategies to get more clients, new products or services to offer, special campaigns to make more sales and writing articles for your newsletter, newspapers, or ezine directories to promote your business. The more links you get, the more traffic you will receive on your website. Do you have a newsletter? This is the easiest and cheapest way to communicate on a regular basis with your clients and prospects in order to promote and grow your business. This can be another objective for the next 30 days.

Take the time to plan strategies that will help grow your business. Consider yourself as your most important client. Do for yourself what you do for your clients. Your business needs all your attention, all your energy, and all your dedication. Your future and your success depend upon it

You Can't Do Everything First

Prioritizing Goals Trying to decide which of 15 or 20 options to pursue can be frustrating, especially if all of them appear to be good choices.

Let's take an example that we often see on the Internet. How many eBooks have you bought within the last six months? Of that number, how many of them tell you how to market or to make money online?

If a book is any good, you'll be impressed; you'll say, "Yeah, I can do this." But then, after a few days, you'll read another really great sales letter, and feel that you really, really need the knowledge in this new offering. Then, you'll buy yet another eBook, and you'll again be impressed: "Yeah, I can REALLY do THIS."

This cycle is being repeated over and over every day all around the Internet.

This may have happened to you. I've done it. Lots of people have.

So there you sit with perhaps dozens of books, all good, dozens or even hundreds of affiliate offerings, some excellent, and page after page of website ideas, all interesting.

In fact, you've got so many options that you may not know what to do first.

If all your options are good, then it doesn't really matter which one you choose first. Throw a dart if you have to, but move. Make a decision. Get yourself into motion.

For many people, getting into motion means you'll be stepping into unfamiliar territory, doing things you've never done before. So what? At least it's interesting and exciting. But never terrifying!

If you think starting your very first business is terrifying, you need to think again.

Wrestling a grizzly bear is terrifying. Falling from an airplane without a parachute is terrifying.

But starting a business? Nah ... that's not scary; it's just unfamiliar.

And right there we have the main reason most people lock up when they face a long list of options. It's unfamiliar ground, so they think they don't know how to choose.

Here's a strategy for taking the terror out of decision making. Take that long list of options. Perhaps there are 15 items on it, and you've never done any of them before.

Once you've examined all the items on the list, do this: Decide if all the items are REALLY about equal. If there are any that clearly don't measure up, cross those off. You'll still be left with lots of choices.

Let's say you're left with only 10 items on your list.

Take out a new sheet of paper.

Write item number one on it, the first item from your original list.

Okay, that's it. That's your new list of options - just one item.

We've already agreed that all the choices are more or less equal.

So now you've got your action agenda. One item. No more indecision.

Now just go do it.

And those other 9 items? They'll be there waiting when you get done with the first task.

See how easy decision-making can be?

Peak Impact, LLC
Do you like what you have read?

Peak Impact LLC  
Bethesda, MD 20814
Phone: 301-525-5516  
Visit our website at: www.peakimpact.us