Showing posts with label Social Networking. Show all posts
Showing posts with label Social Networking. Show all posts

Friday, February 06, 2015

Social Insights Metrics that Really Matters


Actionable metrics - True Social Metrics (30 days Free-Trial or Premium)

Conversation / Amplification / Applause rates will help you to measure the real active engagement of users with your social media pages. Compare the performance and Economic value for all your social media accounts and find the most effective social networks for your business. When did you find in your Dashboard the “Best Social Media Network” for your business? is when it's worth for your business, and is when the Economic Value is higher as well as Amplification rate. Conversation and Applause Rate push the envelope forward in engagement and awareness of branding.

Competitive analysis
Competitive analysis is required to know how “well done” are you playing or performance with your business in your Social Media Fan Page. No login credentials are required to connect competitors’ social media pages. Compare your results against your competitors, analyze their posting strategy, social media campaigns, and followers and learn from their best practices.

Social Content analytics
Find out which topics and types of content are the best at engaging your followers: which are triggering a conversation, or are more likely to be shared or favorite. Use Content Segmentation for a more advanced analysis.

Audience analytics
Identify the most powerful social influencers for your business and the most engaged users who can become your brand advocates. Analyze which topics and types of content are the most effective for engaging your influencers.


See Conversations As They Happen - Nuvi Social Metrics Real-Time Social Intelligence ( Request a 14 days Free-Trial or 500$/month)

Real-time visualizations, like our patented Bubble Stream: show you who are talking, what they are saying, and where the conversations are happening. Your team can quickly reveal patterns and insights in social conversations as they happen.

Upgrade Your Command Centers: NUVI was born from one of the first social media command centers, and we stay true to our roots. Our stunning visualizations have brought real-time insights to Agencies, Brands, Universities, Consultants, Researchers and Law Enforcement teams.

Monitor More Than Keywords: Group and topic monitors make it easy to monitor more than just keywords, URLs, hashtags or @usernames. Get the full picture on social profiles or topics by following the conversation from your fans and key influencers, to your competitors and their fans.

Integrate Your Social Channels: We combine data from your Facebook, Twitter, Instagram and YouTube accounts to help you track followers, engagement, and comments. Visualize how the content resonates with your audience across each channel, all in one place.

Share Insights with Custom Reports: Generate clean, accurate, and detailed reports that are easy to share and suitable for your clients, executives and team members. Printable PDFs, interactive reports and email summaries let you share social insights in person or online.

Stay Up-To-Date Out of the Office: Email and text alerts notify you of notable events like when there are changes in volume or sentiment, when a favorite profile or key influencer posts, or when people are using your hashtags or topics. Never miss a thing, even while monitoring everything.

Flag Mentions To Start Workflows: Our flagging system makes working with multiple team members and custom workflows simple. Setup NUVI to email customer service about an issue, send a warm lead to sales, or even update your enterprise software with our API — all with a simple flag.


Integrate Nuvi Into Your Website: Your clients can experience the power and beauty of NUVI alongside the rest of your online service. Available API access, URL white labeling and customized reports add social intelligence to your platform. Or, add your own logo to NUVI to create a separate branded experience.

Wednesday, August 20, 2014

What does "Assisted Conversion" means?

Eyes on Analytics

Wednesday, March 21, 2012

What Assisted Conversion means and why it's a good thing

Phil Mui wrote a nice piece yesterday, introducing a new Google Analytics feature that links upper-funnel visits-from-social sites to downstream conversion events. They're calling it "Assisted Conversions", and it's a good thing for Digital Analytics.

The new report, called social value, enables you to see assisted conversions. That is to say, conversion events that in some way started or intervened over the course of a consumer journey, on their way to a conversion.

If Google Analytics is set up properly, either by way of eCommerce pass through, or, assignment of a dollar value to a conversion event, Google Analytics will calculate a social value amount.

Example:

Say that you sell boardgames through your eCommerce store. Say you post something about a latest release on your G+, and Phil clicks on your URL. Phil checks out the game, but he's interrupted by one of his product managers and he doesn't buy. He shuts down his computer at the end of the day and doesn't complete the sale (the horror!). He comes in the next day, and, from the same browser, he executes a Google Search, clicks on an organic link, visits your website, and completes the sale. Google Analytics will attribute that conversion as a socially assisted conversion. It won't be a direct social conversion (the google search did intervene), but it was certainly assisted by social.

That's pretty cool.

A digital analyst wins the lottery. The first thing she says is: "What, I have to buy a new wallet now?"

So:
  • No, it isn't perfect
  • No, it doesn't capture every single social network, nor is it a substitute for social media marketing analysis
  • No, it isn't immune from high duration consideration effects.

However:
  • Yes, it is a [lagging] indicator.
  • Yes, it is a feature that wasn't available before.
  • Yes, it is useful.

It is a feature that, for a subset of companies and analysts, will assist them in the optimization of some of their social campaigns. It'll also start to shift some of the perceptions and biases against upper funnel events that are very common in digital analytics. It's the middle of the beginning, and I'm most looking forward to that part.

It makes digital analysts smarter.

And that's a really good thing.

***

I'm Christopher Berry.
I tweet about analytics @cjpberry
I write at christopherberry.ca

(If you don't like Phil's new black box, build your own!) 


Who I am

My Photo
 Christopher Berry 
Data scientist and marketing scientist. I turn data into products. Co-Founder of Authintic. Twitter @cjpberry @GetAuthintic

Saturday, March 15, 2014

Facebook compra Instagram por 1.000 millones de dólares.






  Navegante 
   Tecnología
 
INTERNET | Aplicación de retoque fotográfico para 'smartphones'

Facebook compra Instagram por 1.000 millones de dólares

Varios logos de Facebook, vistos desde Instagram. | AfpVarios logos de Facebook, vistos desde Instagram. | Afp
  • El servicio actual se mantendrá sin cambios y no se frenará su desarrollo
  • La compañía de Mark Zuckerberg incorporará mejoras incluidas en Instagram
  • Entre ambas compañías sumarán cientos de miles de fotos publicadas cada día
Instagram, la compañía tras la popular aplicación de retoque de imágenes para 'smartphones', ha sido adquirida por Facebook por 1.000 millones de dólares en efectivo y acciones, según ha anunciado la compañía dirigida por Mark Zuckerberg. La compra no supondrá el fin de la popular aplicación, que seguirá siendo "exactamente la misma", según ha confirmado Kevin Systrom, presidente de Instagram, en el blog de Instagram.
"Trabajaremos con Facebook para evolucionar Instagram y construir la red. Seguiremos añadiendo novedades al producto y buscando nuevas maneras de crear una experiencia de fotos para móviles cada vez mejor", ha añadido Systrom, quien también ha asegurado que la aplicación mantendrá la compatibilidad con otras redes sociales.
Antes de la adquisición Instagram estaba valorada en unos 500 millones de dólares
El propio Zuckerberg ha publicado un mensaje en su perfil oficial de Facebook donde confirma su compromiso para "construir y ampliar Instagram de forma independiente" y da pistas sobre sus intenciones en torno al trabajo que podrían realizar sus desarrolladores: "Trataremos de aprender de la experiencia de Instagram para incluir características similares otros de nuestros productos".
Asimismo, el presidente de Facebook califica esta adquisición de "hito" al ser "la primera vez que adquirimos un producto y una compañía con tantos usuarios". "No planeamos hacerlo muchas más veces, si es que lo hacemos otra. Pero facilitar la mejor experiencia para compartir fotos es una de las razones por las que a tanta gente le gusta Facebook y sabíamos que valía la pena junta a estas dos compañías", explica Zuckerberg.

Una compañía de 13 personas

Aunque Facebook no acostumbra a revelar datos sobre el uso o tráfico de sus páginas, en el documento presentado para preparar su salida a bolsa reveló que entre octubre y diciembre de 2011 sus usuarios publicaron alrededor de 250 millones de fotos cada día. Una cantidad a la que se sumarán las, como mínimo, 150 millones publicadas en Instagram -hasta agosto del año pasado-. Cifra difícil de alcanzar para sus competidores. Flickr, por ejemplo, alcanzó 6.000 millones de imágenes en agosto de 2011, número que Facebook suma en sólo tres meses sin tener en cuenta a Instagram.
Mark Zuckerberg, fundador de Facebook.Mark Zuckerberg, fundador de Facebook.
Nacida en octubre de 2010, en Instagram trabajan alrededor de una docena de personas que ahora pasarán a formar parte de Facebook. Su aplicación contaba, en septiembre del año pasado, con 10 millones de usuarios activos y la reción publicada versión para fue descargada por más de un millón de personas en sólo doce horas. Hasta el momento, Facebook había recibido inversiones de capital riesgo por valor de aproximadamente 7,5 millones de dólares en las que participaban, entre otros, el fundador de Twitter, Jack Dorsey.
Precisamente tras su última ronda de financiación, concluida horas antes de la adquisición con una recaudación de 50 millones de dólares, la valoración de la compañía ascendía hasta los 500 millones de dólares, la mitad de lo ofrecido por la compañía de Marck Zuckerberg.
Con esta operación Facebook se suma al selecto club de las grandes empresas de Internet capaces de comprar compañías prometedoras a golpe de talonario bajo la promesa de seguir mejorándolas. Fue el caso de Google con YouTube -adquirida por 1.650 millones de dólares en 2006- o el de Yahoo! con Flickr -35 millones de dólares en 2005-, dos operaciones que terminaron en éxito, y es ahora el Facebook con Instagram, cuyo mayor reto será retener al talento que atesora la compañía adquirida.

Friday, March 14, 2014

Facebook quiso comprar Twitter .

TARINGA!

Facebook quiso comprar Twitter

SAN FRANCISCO, Estados Unidos.- Es sabido que luego de llegar a la cima Facebook iba a intentar quedarse con todo. "Pero hay cosas que el dinero no puede comprar", dice una famosa publicidad, que no le debe hacer gracia a Mark Zuckerberg, quien en 2008 habría intentado comprar Twitter.

El rumor se materializó luego de que Financial Times publicó un informe asegurando que la red social más popular del mundo intento fagocitar a la de microblogging a cambio de u$s 500 millones.

A pesar de la jugosa oferta, el diario económico contó que Biz Stone, Evan Williams y Jack Dorsey, fundadores de Twitter, decidieron apostar al crecimiento de su compañía -que todavía da pérdidas-.
Los números mostrados por Twitter dicen que ya cuenta con más de 175 millones de usuarios (lejos de los 500 millones de Facebook) y 25 mil millones de tweets enviados durante todo 2010. (Especial)

fuente:http://www.lagaceta.com.ar/nota/415934/Tecnologia/Facebook-quiso-comprar-Twitter.html

Por qué Facebook compró WhatsApp.


aDigitalika
Revista Digital

Whatsapp-Facebook

Y la pregunta es: Por qué Facebook compró WhatsApp


Facebook anunció la compra de whatsapp. La compra fue por 16 mil millones de dólares, con 4 mil millones en efectivo y 12 mil millones en acciones de Facebook. ¿Que lectura se da a esta compra? simple, dice un dicho, “si no puedes con el enemigo, únete a él”. Facebook no pudo con whatsapp con el Messenger Facebook por lo que decidió mejor, comprar la mensajería.
¿Qué implicaciones habrá? Que va a pasar? Tranquilos. No va a cambiar nada de lo que ya esta, así lo aseguran desde whatsapp y por su parte, Facebook ha expresado que la idea es que whatsapp mantenga su independencia, igual como sucede con Instagram, y al menos por el momento, no hay intención alguna de monetizar la mensajería más popular, es decir no habrá anuncios en las conversaciones.
Mark Zuckerberg y el co fundador de whatsapp expresaron su beneplácito ante este acuerdo. Y bueno solo resta esperar que haya mejoras importantes en Whatsapp que aún le faltan ciertas funciones que tienen otras mensajerías como la integración con servicios de almacenamiento en nube como Dropbox para compartir archivos más grandes como música, vídeos y archivos de todo tipo, que se fortalezca la seguridad y que haya una app para escritorio, algo que la mayoría de las mensajerías tienen.
Pero ¿por qué Facebook compró Whatsapp? Por el crecimiento brutal de whatsapp, más n Facebook, Twitter, Gmail y Skype. Whatsapp cuenta con 450 millones de usuarios activos al mes. Facebook tiene 145 millones, Gmail 123 millones, Twitter 54 millones y Skype 52 millones de usuarios. Más cifras, de los 450 millones de usuarios activos del whatsapp, el 70 por ciento están activos cada día y en un día se suben a la mensajería 600 millones de fotos y 100 millones de vídeos y se registran más de un millón de nuevos usuarios cada día. En conclusión, con la compra de Whatsapp, Facebook tiene el control de gran parte de la mensajería instantea global, es dueña del liderazgo en mensajerías en el ecosistema móvil.

Futuro de Facebook

Hace poco escuche que dentro de poco la nueva red social se llamaria, TweetFaceYouTube, como la App llamada Tweetface, pero no estaba muy lejos de la realidad, ya que Facebook despues de recuperarse sus precios de las acciones en la Bolsa de Nueva York, primer paso: compra Instagram.

Luego quiso comprar Twitter, segundo paso: compra WhatsApp. El gigante de la redes sociales hoy le reclama a la Administracion de Barack Obama la intromision de la NSA en internet, esto es lo que esta pasando ahora mismo.

Como yo lo veo en el futuro es asi: Facebook sera el unico en el mercado, comprara las empresas pequeñas con ideas geniales, se hara poseedora de toda la informacion de la gente del mundo, sera visual, ya no sera mas un muro de tu perfil, sera tu canal de television.
Google y YouTube se asociaran a Facebook, y los mensajes instantaneos, mas los comentarios, reportajes de terceros tomaran relevancia, ser reportero de noticias no sera facil, ya que cualquiera sera reportero de la noticia, en el lugar, hora, donde suceda.

Los canales de television por cable estaran en desventaja con estos gigantes dominando la escena del internet, nosotros en nuestro perfil de Fcaebook cargaremos imagenes de nuestras de fiestas, el video Curriculum Vitae o Resume sera lo que se cargue en nuestro muro.

Los Espacios seran manejados por controlares de videos noticias, cuidando la etica y moral, los buenos modales y educacion, se intercalaran comerciales televisivos, los cuales seran los que mantendran este gigante canal de television que se podra llamar FaceYouTube, asi sera nuestro futuro de relaciones interprofesionales y personales.

Saturday, February 08, 2014

Las Pequeñas empresas encuentran el ROI en el Social Media. #Infografía #ROI #socialmedia.

Magenta Innovaciones C.A.

Las Pequeñas empresas encuentran el ROI en el Social Media #Infografía #ROI #socialmedia

por Verónica Maria Jarski   |  Traducido por: Adriana González H.
29 de mayo 2013
Antes de empezar a leer el artículo, me gustaría dejar una pequeña definición para aquellos que se estén incursionando en este maravilloso mundo del Social Media:
¿Qué es ROI?
ROI son las siglas en inglés de Return On Investment y es un porcentaje que se calcula en función de la inversión y los beneficios obtenidos, para obtener el ratio de retorno de inversión.
Para que se entienda mejor es  uno de los conceptos que tenemos que tener en cuenta a la hora de evaluar una inversión en un negocio, tanto online como offline. El ROI, el retorno de la inversión, que ahora -en tiempos de crisis- todavía cobra mayor importancia, para saber si estamos gastando bien nuestro dinero en nuevos negocios, o realizando nueva inversión en negocios que ya tengamos funcionando.El ROI es un valor que mide el rendimiento de una inversión, para evaluar qué tan eficiente es el gasto que estamos haciendo o que planeamos realizar. Existe un fórmula que nos da este valor calculado en función de la inversión realizada y el beneficio obtenido, o que pensamos obtener.ROI = (beneficio obtenido – inversión) / inversiónEs decir, al beneficio que hemos obtenido de una inversión (o que planeamos obtener) le restamos el costo de inversión realizada. Luego eso lo dividimos entre el costo de la inversión y el resultado es el ROI. El valor de ROI es un ratio, por lo que se expresa en porcentaje. El ROI es un parámetro muy simple de calcular para saber lo positiva que sea una inversión. Los valores de ROI cuanto más altos mejor. Si tenemos un ROI negativo es que estamos perdiendo dinero y si tenemos un ROI muy cercano a cero, también podemos pensar que la inversión no es muy atractiva. A la hora de evaluar una inversión nos viene muy bien calcular el ROI, sobre todo para comparar dos posibles inversiones, pues si con una inversión conseguimos un ROI mejor que con otra, pues debemos pensar en invertir nuestro dinero únicamente en la fórmula que nos reporte mejores ratios.
Si utilizas Google Analytics para tus mediciones, lee este artículo que te podría ayudar : http://www.mentalidadweb.com/2012/03/que-es-roi-y-como-medirlo-con-google-analytics/
Ahora si, vamos al artículo que nos trae la gente de http://www.marketingprofs.com:
Las pequeñas empresas pueden encontrar un retorno de la inversión (ROI) en los medios sociales, pero tienen un duro medio con es Facebook.Un nuevo estudio de  Manta ofrece información de más de 1200 propietarios de pequeñas empresas con respecto a sus principales preocupaciones. Manta creó entonces la siguiente infografía de sus hallazgos.El estudio reveló que la participación de los medios sociales es cada vez mayor entre las pequeñas empresas. “Casi el 50% de las pymes ha aumentado el tiempo dedicado a los medios de comunicación social digital, en comparación con hace un año”, dice Manta. “Más de uno de cada tres propietarios de pequeñas empresas dedican entre una y tres horas a la semana a la gestión de sus canales de medios sociales digitales, mientras que el 10% gasta más tiempo.” Para las pequeñas empresas, la adquisición y la participación de nuevos clientes es el objetivo principal de la utilización de medios de comunicación social digital, dijo que 36%. Ganando nuevas vías de concurrencia y referencias (19%) fue el segundo.
Otras conclusiones relativas a las pequeñas empresas y los medios de comunicación social digital son …
  • 18% mencionó a Facebook como plataforma de medios sociales más difíciles de mantener.
  • 53% de las empresas dicen que tienen una persona dedicada a actividades a los medios sociales en la empresa.
  • 39% de las empresas dicen que ven un retorno de la inversión (ROI) en sus actividades en los medios sociales.
  • 79% de los propietarios de pequeñas empresas son optimistas sobre sus perspectivas de negocio en el segundo trimestre del 2013. Y seguirán invirtiendo.
Para más información sobre las conclusiones de Manta, echa un vistazo a la siguiente infografía.


Veronica Maria Jarski es escritor senior de MarketingProfs y editor de la MarketingProfs blog diario Fix . Llegar a ella a través de veronicaj@marketingprofs.com .

Thursday, February 06, 2014

Twitter reports $645m loss for 2013. Three-quarters of advertising income comes from mobile platforms like smartphones, the company said.

 

Twitter reports $645m loss for 2013

Twitter logos Twitter was valued at $18bn when it floated on the New York Stock Exchange in November.

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Microblogging site Twitter has reported a net loss of $645m (£396m) for 2013, just three months after its flotation on the New York Stock Exchange.
The loss was expected by analysts, who highlighted Twitter's revenues, which rose 110% last year to reach $665m.
But a reported slow growth in user numbers was a bigger concern for investors.
Twitter averaged 241 million monthly users in the last quarter of the year, up just 3.8% on the previous quarter.
That represents a slowdown compared with a growth rate of 10% seen at the beginning of 2013.
Timeline views were down nearly 7%, suggesting users were refreshing their feeds less often.
"What this report will do is it will question how mainstream is Twitter as a platform," said Arvind Bhatia, an analyst at Sterne, Agee & Leach.
Shares fell as much as 12% in after-hours trading on Wednesday.
Nate Elliott, an analyst at research firm Forrester, told AFP: "If you don't have an engaged user base, you don't have a business. They have got to do better on users, that is the entire story."
Advertising revenue growth Twitter's share price had more than doubled in value since the company was floated on the stock market in November, when it was valued at around $18bn.
Smartphone Twitter says 75% of its advertising revenues comes via mobile platforms
But opinion has been divided on whether the company can deliver returns to investors.
For the last three months of 2013, Twitter said it made a net loss of $511m but on revenues that more than doubled to $243m.
Twitter said it was improving its "overall user experience" by launching enhancements like custom timelines, and the ability to send and receive photos via direct message.
But it also pledged to continue to improve its services to advertisers in the hope of growing revenues further.
Twitter brings in money largely by selling advertising space and data on tweeting habits.
More than 90% of its revenues in the last quarter came from advertising, where advertisers pay to have their tweets promoted and appear in users' feeds.
Three-quarters of advertising income comes from mobile platforms like smartphones, the company said.

Wednesday, February 05, 2014

Facebook turns 10 but are its days numbered?



Facebook turns 10 but are its days numbered?

Facebook is celebrating its 10th birthday this week with record earnings and 1.2 billion users. But who is using it and how?

Related Stories

The candles on Facebook's 10th birthday cake will barely have been blown out before someone somewhere starts speculating on whether it will ever make 11.
If a glut of recent studies are to be believed, its days are definitely numbered. Various reports suggest it is haemorrhaging users, that teenagers find it boring - one survey even comparing it to an infectious disease.
Such surveys, usually accompanied by a picture of boss Mark Zuckerberg looking sad, are picked up widely by the press and equally vigorously pulled apart by Facebook.
So when researchers at Princeton used Google search data to predict Facebook would lose 80% of its users within three years, the social network hit back.

Are reports of Facebook's death exaggerated?

Cake with ten candles
  • An EU-sponsored Global Social Media Impact study concluded that teenagers felt embarrassed to be associated with Facebook and that it was "basically dead and buried".
  • In November the Pew Research Center reported teenagers were growing weary of having to sustain relationships with their parents on Facebook
  • In November, investment bank Piper Jaffray reported the percentage of teenagers using Twitter had overtaken Facebook for the first time
  • Princeton researchers used Google data to predict Facebook's imminent demise, describing it as an infectious disease
  • iStrategyLabs reported the number of teenage Facebook users was declining while the number of those aged above 55 was booming
Its in-house data scientists used the same methodology to predict the university would have no students by 2021 and the world would run out of air by 2060.
"As data scientists we wanted to give a fun reminder that not all research is created equal - and some methods of analysis lead to pretty crazy conclusions," they said.
The Princeton report's comparison of Facebook to an infectious disease missed the mark, thinks Nate Elliott, analyst with Forrester Research.
"One of Facebook's greatest strengths is its practice of regularly adding new features and functionality to its site; this both ensures it infects new users and also makes sure existing users don't become immune to its charms," he said in his blog.
He also pointed out net measurement firm Comscore's data that showed that 89% of US 18- to 24-year-olds used Facebook in November 2013.
"Facebook claims far more young users than any other social network - indeed, probably more than any other media property on Earth," he added.
Older demographic
The Facebook page Facebook has been through several redesigns since it launched in 2004
Some surveys are harder for Facebook to shake off, though.
Digital agency iStrategylabs used Facebook's own social advertising data to extrapolate that three million US teenagers had left Facebook in the past three years.
It was echoed by earlier research conducted by the Pew Internet Centre research, which reported that teenagers were put off Facebook because of their parents.
The fact that notoriously capricious teenagers don't want to hang out in the same digital space with their parents will hardly come as a surprise to anyone who knows any.
Parents can be embarrassing on Facebook - they post pictures of their offspring that they find hilarious but their children don't, they add ill-advised comments to their children's status updates and they often fail to understand the basic etiquettes of online discourse.
Mark Zuckerberg Facebook may be getting older, but Mark Zuckerberg still looks fresh-faced and care-free
It has led, concluded Pew, to teenagers maintaining lower profiles on Facebook while spending the majority of their time on services such as WhatsApp or Snapchat.
But while the report noted a 25% drop in the number of younger users, it indicated that there was an 80% surge in users with an age of 55 and above.
So is it a case that as Facebook gets older, so does its core audience?
"The demographic has shifted and it is a positive thing when it come to ad revenues. These older users have more spending power than young teens," said Ovum analyst Eden Zoller.
But she added Facebook could not afford to be complacent about its younger members because if they could be persuaded to stick with the social network, they would become the spenders of tomorrow.
"Facebook needs to keep innovating with things like mobile video apps, with mobile commerce," she said.
Speculation about whether Facebook can maintain its audience and its appeal are not likely to be giving Mark Zuckerberg sleepless nights anytime soon.
Especially since he got an early birthday present last week in the form of record results.
Chart showing growth of Facebook users since 2004
The network he started in a Harvard dormitory room, where ironically teenagers were its only demographic, now has 1.23 billion active users.
Its revenues jumped 55% to $7.87bn in 2013 while profits grew sevenfold, bringing the annual total to £1.5bn.
Interestingly, teen decline was off the agenda in this quarter's earnings call, in contrast to the previous one, when chief financial officer David Ebersman did admit it was losing some of its younger audience.
Shortly afterwards, Facebook's bid to buy Snapchat failed, so this time around, the social network was concentrating on the positives - mobile advertising.
This brought in a whopping $2.34bn, over half of its total revenue, with the firm promising to further improve data tracking and the usefulness of its ads.
Anyone bemused by why their newsfeed is serving up cures for baldness when they have a full head of hair or miracle diets when they are stick-thin will be pleased to hear that Facebook is working to make ads more relevant.
"Facebook is often criticised for how much customer data it mines but actually it isn't doing it very effectively," said Ms Zoller.
"The targeting simply isn't very good."
And as Facebook plans even more mobile advertising, it absolutely needs to make a much better job of it if it, she thinks.
"Mobile adverts have the potential to be incredibly intrusive unless they are very well targeted," she said.
Human curiosity
Man whispering in another's ear Is it curiosity that keeps people on Facebook?
Among all the surveys speculating about Facebook's future, there is surprisingly little analysis about why people keep using it.
In a recent status update, Facebook's communication manager and former BBC tech desk editor Iain Mackenzie summed up why he thought it endures.
"Today people have shared the birth of their first child, wedding, hooked up, broke up, mourned, outed themselves, said something dumb, said something profound, confessed that life's got too hard for them, been brought back from the brink by a friend, or a stranger, found a job, posted something that lost them their job, learned a fact that will save their life one day, found their new favourite song, and hit 'like' on a cat picture - all on Facebook."
Its appeal could boil down to the fact that it taps into that most basic of human characteristics - curiosity.
Whether we like it or not, Facebook has become the digital novel of people's lives. And for many, it remains essential reading.

Thursday, July 25, 2013

Facebook shares leap on mobile ad surge.

Financial Times
News Alert
25 July 2013, 1:29pm

Facebook shares leapt as much as 20 per cent in after-hours trading in New York on Wednesday after the social networking company beat analyst expectations on revenues and profits.
http://www.ft.com/cms/s/e7bbf940-f49e-11e2-a62e-00144feabdc0.html

Wednesday, July 10, 2013

Flurry Mobile Analytic Tool - How To Reach America’s Mobile Moms.

The Flurry Blog

How To Reach America’s Mobile Moms

  
  
Share52  
Apps are telling – they signal our personal tastes and interests. There are probably nearly as many unique combinations of apps as there are devices, and the apps we use reveal a lot about us. Based onPersonas that Flurry has developed for its advertising clients, we are beginning a series of blog posts to shed light on different groups of smartphone and tablet users and their app usage patterns. Moms -- who often control household budgets and expenditures -- are considered the prime audience for many brands. So we thought, where better to start our Personas series than by examining what moms are doing with apps?
Our analysis for this post relies on iPhone, iPad, and Android app usage during May of this year for a large sample (24,985) of American-owned smartphones and tablets. Discussion of app usage is based on time those devices spent in the 300,000+ apps that use Flurry Analytics.

What Apps Do Moms Use?

Moms, like most other groups, spend a lot of smartphone and tablet time playing games. In fact, on Android, more than half of the time American Moms spent in apps was spent playing games. Similarly, on iPad moms spent about half their time in games, but on iPhone, that percentage drops to a little less than a third of their time. On iPhone, lifestyle apps capture a larger proportion of Moms' attention (12%) than on iPad and Android devices.
As shown below, the second most popular category among moms on iPhone and Android devices is social networking. On iPad, newsstand (24%) was the second most popular category, demonstrating its strength as a screen for displaying magazine type content. 
FLR130601 Moms are gamers too 

Where Do Moms Over-Index? 

Most mobile consumers spend a large proportion of their app time in gaming and social networking apps, so what makes moms different from the other American owners of smartphones and tablets? Across iPhone, iPad, and Android, American Moms spend more time in education apps than the general population. Also, moms who own an iPhone or an Android device spend a greater share of their app time in health and fitness apps. Unsurprisingly, moms are also heavy shoppers. Android moms over-index for time spent in shopping apps, and iPhone moms over-index for time spent in catalog and lifestyle apps. (For this post, we have honored The App Store and Google Play’s systems for classifying apps. In iOS, shopping apps can fall into either the catalog or lifestyle category, whereas Android has a dedicated “shopping” category.) 

 

FLR130601 Where do moms over index

Moms Own More Tablets And Gravitate Toward iOS

Compared to other American device owners, moms are enthusiastic users of tablets. As shown below, among the general population 25% of connected mobile devices were tablets, but for moms that percentage is 35%. This could be driven by the fact that many parents use tablets for sharing games and stories with their children. 
FLR130601 Moms own more tablets
60% of the smartphones and tablets we looked at were iOS devices. (Note that this number is a function of the installed base of active devices, so does not reflect market shares from sales in recent quarters.) For American Moms, the numbers lean even further toward iOS devices. A whopping 77% of moms own iOS devices while just 23% own Android. There are at least two factors that may explain this.  First, it could be a function of Moms’ greater tablet ownership since iPad dominates the tablet market. Second, surveys show that women in general skew toward iOS devices. The key takeaway is that moms are much more likely to be found using iOS devices than Android devices. 
FLR130601 iOS beat Android

For Moms, Connected Devices Are More For Escape Than Utility

So what can we infer about American Moms based on their app usage? For one thing, it appears that they use smartphones and tablets as a refuge from their busy lives. On average, half or more of the time they spend in apps is spent on social networking and game apps. In this sense, they are not that different from other Americans, but it does show that even busy moms need to escape and socialize, and mobile devices provide a way to do that.

Apps where American Moms spend a disproportionate share of time relative to other Americans also tell us something about their more serious side. Those apps tend to be improvement-oriented: education and health and fitness, for example. Moms are using their devices to help them achieve personal goals and possibly to educate their children.

We hope this post gives brands and developers a better idea of where the coveted American Mom is most likely to be during mobile time, and what is capturing their attention. App developers can tap into this valuable group by building experiences that give moms an escape from their hectic day-to-day routine, keep them socially connected, and help them improve different aspects of their lives. Media planners who want to reach American Moms should continue to buy ad inventory in gaming, news / magazine, and social networking apps, and to weight their budgets toward iOS app.