Showing posts with label network. Show all posts
Showing posts with label network. Show all posts

Saturday, March 15, 2014

Ingeniería en conectividad y redes.

Wikipedia

Ingeniería en conectividad y redes

Network Engineer / Network Administrator / Super Administrator

Carrera que integra las áreas de la ingeniería relacionadas con la informática y las telecomunicaciones. Los conocimientos de estos profesionales son en ciencias básicas, electricidad, computación e informática, redes de comunicación, seguridad de redes, además de las más modernas técnicas de gestión de tecnologías de información.

Funciones

El Ingeniero en Conectividad y Redes es un profesional del área de las TIC capaz de diseñar, configurar, implementar y administrar redes de comunicación, sean del tipo LAN (Local Area Network), MAN, WAN, WLAN, PAN (Personal Area Network) o SAN (Storage Area Network). Administra y configura sistemas IDS y NIDS para detección de intrusos, monitorea las redes utilizando protocolo SNMP con software como OpenView Network Node Manager (OVNNM) de HP, las escanea y/o utiliza un sniffer (Wireshark, tcpdump) para detectar equipos y comunicaciones. También realiza administración remota (VNC) y virtualización de entornos de trabajo, implementación de sistemas georeferenciados (SIG), sistemas satelitales con utilización de GPS. Administración y configuración de redes GSM, TDMA, CDMA, WCDMA, para sistemas móviles.
Estos profesionales cumplen funciones relacionadas con la securización de la información (políticas de seguridad) y bases de datos, configuración de servicios integrados de Red de comunicaciones, administración y mantenimiento de sistemas computacionales y redes (NOC, Network operations center. "Centro de Control de la Red" en español), instalación de redes de comunicación, control de acceso (Biometría), diseño de redes en medios de transmisión como Wireless, Cobre o Fibra óptica, además de velar por la convergencia, flexibilidad y movilidad de las redes de voz, datos y video.

Certificación

Empresas del área de las tecnologías de la información tales como Cisco, Microsoft, 3Com, Oracle, IBM y Sun Microsystems son referentes para la realización de soluciones TI. Las certificaciones avaladas por la industria, entre las que se destacan: CCNA y CCNP de Cisco, COMPTIA N+, COMPTIA A+, Server+. MCP, MCSA y MCSE de Microsoft, CISSP, SCJP, Oracle DBA, 3Com Networking Technician. RHCE de Linux, SCSA y SCNA de Sun son algunas de las que otorgan un estatus de calidad mundial.

Conocimientos

Aquí una lista de la amplia gama de conocimiento que debe tener este profesional TI: Modelo OSI, Enrutamiento, Servicio De Directorio, Telnet, RFC, TCP/IP, UDP, MPLS, Cableado Estructurado, Router, Switch, Firewall, ACL, VPN, VLAN, VoIP, Radiofrecuencia (RF), FO, FDDI, UTP, FTP, SSH, DNS, DHCP, Frame Relay, PPP, HDLC, ATM, SONET, Criptografía, Esteganografía.

Control y gestión

Existen también áreas donde se puede desarrollar una labor de Control y Gestión de TIC's, para estas gerencias llamadas CEO's se requieren conocimiento en algunos de estos temas: CMMI, ITIL, BI (Business Intelligence), SAP, Workflow, entre otros.

Enlaces externos

Friday, October 11, 2013

What does your IP address say about you?.


What does your IP address say about you?

Is an IP address personal? Does it point to you? Yes and No.

 
by   September 15, 2008 6:31 PM PDT
 

Last week Google announced that they were protecting user privacy (their words not mine) by modifying IP addresses in their activity logs after 9 months. Fellow CNET blogger Chris Soghoian felt this was a sham because it ignored cookies, but it brings up an interesting point, just what does your IP address say about you? Or, in other words, does your IP address point to you?
In some ways, an IP address does identify you or else there would be no need for Google to "anonymize IP addresses" in order to "address regulatory concerns" (again, their words not mine).
What's an IP address?
Every computer on a network has a unique number. On networks such as the Internet that use the TCP/IP protocol stack (which is most networks nowadays), the unique number is called an IP address. When computers on a TCP/IP network talk to each other, they address themselves by IP address.
To techies, IP addresses are 32 bit binary numbers, but to normal people they consist of four decimal numbers, each between zero and 255, separated by periods. As I write this, the IP address for the cnet.com website is 216.239.122.102. For more on IP addresses see my posting OpenDNS provides added safety for free from December of last year.
In the old days, individual computers on the Internet were directly addressable by their IP address, but now it is much more common for a router to have an IP address and for the router to act as the front man for bunch of computers on a Local Area Network.
In this scenario, the only thing that directly connects to the outside world is the router, each individual computer on the LAN goes through the router to get to the Internet. Thus, a single IP address, assigned to the router, is shared by many computers. And that means, there is no way for the outside world to identify one computer on the LAN from another. The outside world only communicates with the router.
Some people gladly share their wireless network with their neighbors. If a bad guy gets on to your wireless network and does something illegal, law enforcement may knock on your door. To the outside world, the bad guy seems to be you. All the computers on the LAN have the same public IP address, that of the router.
This brings up two points:
  • Yes, law enforcement officials can trace your IP address back to your exact physical address
  • What IP addresses are being used on the LAN?
To answer the second question, there are three groups of IP addresses that have been reserved for internal use only. That is, the TCP/IP rules state that these IP addresses will never be used on the public Internet. They are referred to as private IP addresses.
The most common private IP group starts with 192.168.x.x. So, for example, there can be millions of computers accessing the Internet, each using an IP address of 192.168.1.2. But, because each resides on a different Local Area Network there are no conflicts. Another group of private IP addresses starts with 10.x.x.x and the third starts with 172.x.x.x.
Your operating system deals with private IP addresses as does your router. When data moves between a Local Area Network and the Internet, the router serves as a translator between the IP addressing scheme on the inside (LAN) and the outside (Internet).* On a Windows computer, the command "ipconfig" will display the private IP address.
View From The Outside
Since all communication on the Internet (or any TCP/IP based network) is from an IP address to an IP address, every website that you visit knows the public IP address of your router. None of them know the private IP address of your computer.

Many websites will display your public IP address, my favorite is www.ipchicken.com (see above) because it also displays the name of your computer (purposely omitted from the screen shot). I find the computer name very handy for identifying the Internet Service Provider (ISP) connecting the computer to the Internet. Some sample computer names are shown below, the numbers in the name are typically the public IP address:
  • adsl-99-99-99-99.sip.asm.bellsouth.net
  • c-99-99-99-99.hsd1.nj.comcast.net
  • ppp-99-99-99-99.dsl.hstntx.swbell.net
  • user-99xxxxx.cable.mindspring.com
  • 99-99-99-99.static.reno.nv.charter.com
  • static-99-99-99-99-primus-india.net
  • adsl-99-99-99-99.dsl.sfldmi.sbcglobal.net
Where Is An IP Address
Just as websites know your public IP address, so too, you know theirs.
Previously, I wrote about Flagfox, a Firefox extension that takes the public IP address of the website you are visiting, looks it up in a table to learn the country it is in and displays the flag for the country. This can be useful in insuring you are actually at the website you think you are.
There are a number of websites that, given an IP address, will tell you not only the country, but also the city where that IP address resides. I have found them to be hit or miss when it comes to pinpointing the city, but they always seem to be accurate in identifying the country and the ISP.
  1. Geotool is the service used by Flagfox.
  2. The good stuff at ip-adress.com requires your clicking on the small text at the bottom of the page.
  3. The other sites auto-detect your current IP address, but at IP2Location you have to provide the IP address.
  4. Geobytes seems to be least accurate, but in fairness, I haven't done detailed testing.
Currently I am in New York City. Geobytes says I am in Newburgh, New York and IP2Location says I am in Atlanta, Georgia. Geotools and ip-adress.com got it right.
This may be the best that normal people can do in terms of tracking an IP address to a physical location, but your ISP certainly knows where you are. Your public IP address is one that is assigned, technically, to your ISP rather than to you. Only your ISP knows which of their assigned IP addresses they assigned to you and when you were using it. Businesses often have a permanent IP address while consumers can get a different IP address every day.
The good news is that ISPs keep this information to themselves, normally. In some circumstances, however, they will tell law enforcement agencies the exact physical location associated with an IP address.
This cuts both ways. If, for example, a fellow customer of your ISP did something horribly bad and illegal last week while using IP address 1.2.3.4 (for example) then when law enforcement officials see that you have that address today, they won't think you're the bad guy. Your ISP would know that IP address 1.2.3.4 was given out to someone else last week.
Note again that nothing points to an individual computer on the LAN. Even your ISP is only aware of your router. And speaking of your router, be sure to change the default password.
For more about tracing an IP address see The Myth and the Truth of the IP Address Tracing by Leo Notenboom.
Update: September 16, 2008. For more on the issue of whether IP addresses are personal or not, see my next posting Don't let children receive email messages from Gmail.
*If you have a single computer directly connected to the Internet without a router, then the IP address the operating system knows about is the public IP address.

See a summary of all my Defensive Computing postings.
Michael Horowitz is an independent computer consultant and the author of several classes on Defensive Computing. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.

Thursday, August 08, 2013

How to Reach the Right Audience With Display Advertising.

What is the Google Display Network (GDN)?

Just to make sure that we all are on the same page, the GDN is comprised of Google properties like YouTube, Google Finance, Gmail, and others that offer display advertising, as well as a network of millions of partner sites and mobile apps on which you can place your ads. Having said that let’s add some interesting data here; the GDN allows you to reach the widest possible audience globally (582M total unique visitors per day), having access to almost 93% of the web.
Well, I know what you are thinking - “93% of the internet is far too broad to target” - and I agree, but I’m sure that we can both imagine how vast the diversity is. It has been proven that there's a severe disconnect between where Internet users are spending their time, and where marketers are spending their money trying to reach them. As I don’t want it to happen to you I’ll try to give you an overview of the different targeting methods that can be used in order to reach the users that you are looking for.

Why use the GDN?

Display ads on the GDN can be an effective media choice across a large variety of goals from branding to direct response and can reach consumers at every stage of the purchase funnel. They also help to drive engagement on Search; after being exposed to a Display ad, research has shown that consumers are significantly more likely to click on a sponsored link.
For example, a user may first become aware of your brand by seeing a GDN ad while browsing one of their favourite websites. They may then click on this ad, take a look around your site and make a mental note to revisit it in the future.  After they have left your site you could use Remarketing to remind them how awesome you are or even offer them a discount to encourage a direct response.
Purchase Funnel
Using the best targeting methods, bearing your goals in mind and optimising the campaigns accordingly are a must. We’ll have a quick look at the five core targeting methods that can be used to reach your audience but first we need to understand that there are two main ways to target on the GDN:
  • Content: We’ll reach our audience using the web content at the point of relevancy
  • Audience/behavioural: We’ll reach our audience based on online behaviour using cookie data

Targeting methods

Topics
Google’s engine scans the content of every page on the GDN and categorises them into one of over 1,500 pre-defined categories. You can target categories from as broad as sports to as specific as football, which means that you can be as broad (due to the massive amount of inventory behind it) or as specific as you want while still staying relevant to the subject you want to target. Find all the categories in the Ad Planner tool (it’s free!). As Google analyses each page, this is a content based targeting method.
Placements
If you already know some specific websites on which you’d like to run your ads, the placement targeting method is what you are looking for. This is a very precise solution as you are picking the websites you’d like to appear on. You can choose to target the whole site, or go even further and run on multiple pages of a single site, on just one page within a site or only on specified parts of a page within a site. If you need some ideas to find placements you can again use the Ad Planner tool (it’s still free!). Don’t forget that this targeting method is auction based which means that you’ll need to bid and win the auction to see your ads running!
Contextual
If you are familiar with search you’ll find this targeting method very friendly, as you’ll need to build a list of keywords to run your ads. It’s worth mentioning that keywords are broad match on the GDN and that now there is no limit to the number of keywords you can use per ad group (the limit used to be 50 keywords). Start being specific with brand keywords and product keywords and then expand your keywords list. Make sure you are using your best keywords from your search campaigns.
The way it works is simple: Google’s engine scans and analyzes the page in real time as it loads and matches the keywords that you are bidding on. The analysis made by Google here is different to how it works for topics. In this case the analysis matches individual terms rather than concepts; it’s based on words within the content of a page instead of subjects of the page and your ads will be eligible to appear on any page conaining the keywords.
Interest
This is a behavioral/audience targeting method which lets you reach users based on their interest.  You might be wondering… how does Google know my interests? Well, don’t be scared, but when we surf the web, Google stores a cookie to remember every visit on GDN websites and will infer interest based on the content, recency and frequency of our visits. This is how we’ll see ads based on our interest, regardless of the page content (If you are now curious, click here to find out how Google categorized you!). Don’t forget that the topics targeting method is based on content whereas interest is behavioral based. There are more than 1,600 interest categories that you can find in the AdPlanner (did I mention that is free?)
Remarketing
This is another behavioral/audience targeting method which allows you to reach users who have already visted your website. Bear in mind that 97% of new visitors leave your site without doing what you want them to do so we should make the most of this amazing targeting method to chase our visitors and remind them how awesome we are. I would recommend reading the post that my colleague Tom wrote a few weeks ago to find out everything about remarketing.
Targeting methods based on your goals
Even though this is just an overview you can see that there are many ways to reach the right audience with display. At Periscopix we run many campaigns on the GDN and have had great results. If you are thinking of testing it but are not sure how, give us a shout!

Sunday, July 21, 2013

4 Unique Ways To Network With A Recruiter.

4 Unique Ways To Network With A Recruiter

The advertised job market is a fickle place and with between 70% and 80% of all jobs unadvertised, it is essential to get yourself known by headhunters, recruiters and decision makers.
Whilst cold-emailing is not such an effective method of contacting potential employers, there are a number of other highly valuable ways of connecting with these individuals. Here are 4 unique ways to network with a recruiter.
1. Identify the decision makers
It is important to identify the decision maker(s) within the company or companies that you would like to work for. There are a number of ways of doing this; via a Google search, the company’s website, on LinkedIn or by contacting the company directly and asking.
In some cases, the decision maker will not be anyone in the HR department, but an individual higher up the ranks with more control. Therefore, doing your research is key and could put you in direct contact with this individual.
2. Find “warm” leads
A good way of connecting with key individuals is via a mutual friend or contact, (i.e. on LinkedIn) so ensuring that you have fully utilised your existing contacts is the first step.
Sometimes, a friend of a friend can be the closest link to the person you want to reach, so connecting and engaging with them can be very advantageous. Therefore, whilst ensuring you have taken the time to understand your existing connections and how they may be able to help you in your hunt for the perfect job, it is important not to neglect the power of new connections. After all, new connections equal new opportunities – and this is explained in great detail by Mark S. Granovetter in his paper, “The Strength of Weak Ties”.
3. Introduce yourself
Introducing yourself properly to others online is something that is often overlooked. Did you receive a personal message with the last connection request you received (or sent) on LinkedIn? The answer in many cases is “no”, and whilst you may have accepted the request there are many times when you may not due to a lack of understanding who the individual is.
When connecting with new people it is important to include a personal message explaining, very briefly, who you are, why you’re connecting with the person and, in some instances, what you can do for them.
If you’re connecting with a decision maker regarding a potential job then request to learn more about that job, or if there isn’t a specific job that you are aware of, request to learn more about the department that you would like to work for. By doing this you might gain a much better insight into the company, how they operate and what kind of a position might be available for you.
Be sure to sign off all communications with a call to action. This might be your desire to have an informal interview, or as mentioned above, a wish to learn more about a job or department. But remember, do not jump in with a direct question such as “I’d love to have a job working at your company” or attach your CV to the first (or first couple of) emails.
4. Following up
It is essential to be active with your job hunt and the networking process as a whole, so ensuring that you follow up on your communications is very important. Be sure to follow up after 1 – 2 weeks if you haven’t heard anything back. But fear not, done in the right way this will not look too desperate. If the decision maker is not in a position to engage with you or offer you a job then they will tell you, they’re adults after all.
Finally, be sure to contribute something new to the conversation when following up. Tell the individual what you have been up to – if you have a blog then this is a perfect time to update them on a recent article of interest. Lastly, be friendly and avoid any kind of a desperate tone.
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