What does "Assisted Conversion" means?

Eyes on Analytics

Wednesday, March 21, 2012

What Assisted Conversion means and why it's a good thing

Phil Mui wrote a nice piece yesterday, introducing a new Google Analytics feature that links upper-funnel visits-from-social sites to downstream conversion events. They're calling it "Assisted Conversions", and it's a good thing for Digital Analytics.

The new report, called social value, enables you to see assisted conversions. That is to say, conversion events that in some way started or intervened over the course of a consumer journey, on their way to a conversion.

If Google Analytics is set up properly, either by way of eCommerce pass through, or, assignment of a dollar value to a conversion event, Google Analytics will calculate a social value amount.

Example:

Say that you sell boardgames through your eCommerce store. Say you post something about a latest release on your G+, and Phil clicks on your URL. Phil checks out the game, but he's interrupted by one of his product managers and he doesn't buy. He shuts down his computer at the end of the day and doesn't complete the sale (the horror!). He comes in the next day, and, from the same browser, he executes a Google Search, clicks on an organic link, visits your website, and completes the sale. Google Analytics will attribute that conversion as a socially assisted conversion. It won't be a direct social conversion (the google search did intervene), but it was certainly assisted by social.

That's pretty cool.

A digital analyst wins the lottery. The first thing she says is: "What, I have to buy a new wallet now?"

So:

• No, it isn't perfect. 

• No, it doesn't capture every single social network, nor is it a substitute for social media marketing analysis. 

• No, it isn't immune from high duration consideration effects.

However:

• Yes, it is a [lagging] indicator.

• Yes, it is a feature that wasn't available before.

• Yes, it is useful.

It is a feature that, for a subset of companies and analysts, will assist them in the optimization of some of their social campaigns. It'll also start to shift some of the perceptions and biases against upper funnel events that are very common in digital analytics. It's the middle of the beginning, and I'm most looking forward to that part.

It makes digital analysts smarter.

And that's a really good thing.

***

I'm Christopher Berry.
I tweet about analytics @cjpberry
I write at christopherberry.ca

(If you don't like Phil's new black box, build your own!) 

Posted by Christopher Berry at 6:30 AM

Who I am

 Christopher Berry 

Data scientist and marketing scientist. I turn data into products. Co-Founder of Authintic. Twitter @cjpberry @GetAuthintic

View my complete profile 

 

TechCrunch

 

 

CrunchWeek: Net Neutrality, Big Late-Stage Raises, And Snapchat’s Latest Features

Posted May 16, 2014 by Jordan Crook (@jordanrcrook)

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Net Neutrality, Uber and Airbnb Raise, and Snapchat's Update

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Net Neutrality, Uber and Airbnb Raise, and Snapchat’s Update

This week is all about CrunchWeek East, as we’re bringing this episode to you from AOL HQ in New York.
Anthony Ha, Jon Schieber and myself dive into the most recent madness in the industry. We discuss the new proposals around net neutrality law, major late-stage raises from companies like Uber, Airbnb, Pinterest, and others, as well as the latest Snapchat features that take the app from social network to messenger.
We hope you enjoy watching the show as much as we enjoy filming it.
Happy Friday, everyone!

 

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Facebook and Twitter discuss digital marketing trends

By Matt Kapko | CIO US on April 28, 2014

The Walking Dead: Chop Shop campaign was created by Initiative for Hyundai under keynote speaker Greg Johns.

You know things aren't going well when the moderator of a panel asks the audience if anyone understands a word of what was just said by one of his two interviewees. The delivery was deadpan, but it actually underlined the vexing challenges that are making social media all the more complex and confusing for advertisers.
More importantly, the jab accentuated the mood that was taking hold in a banquet hall filled with hundreds of marketers at ThinkLA's Automotive Breakfast earlier this week. The at-times confusing back-and-forth between executives working on analytics at Twitter and Facebook followed a rather critical keynote by Greg Johns, senior vice president and client director of digital strategy at digital agency Initiative. There appeared to be little room for grandiosity or empty platitudes at this morning gathering.
"It comes down to what I think is the biggest challenge that we all face as an industry and that is complexity. Collectively over the past 15 years and more, we've done a really good job at making this very complex for all of us," Greg (below) told the audience.







Programmatic buying and selling of ads, which Greg describes as "this idea, this promise that we will be able to automate most of this complexity out," isn't working out as well as everyone had hoped. "As we are on this learning curve of it, it's actually gotten more complex than simple. It's turning a little bit into the wild, wild west again in terms of the things we're doing."

The 80/20 problem

Not only are cookies and banner ads becoming "less worthwhile to us," Greg says, "it's making the reporting that we spend so much time putting together really become less useful to us." The rush to know all data has manifested itself into what he calls the "80/20 problem" wherein marketers spend most of their time building and compiling data instead of gleaning useful insights from the data.
Although television is more fragmented than ever, the disparate infrastructure of online and social media is still no match for the reigning king of media. "We have to get that focus in place," says Greg. "We have to find our own filter."
 Brands and marketers need to create "intricate campaigns that can blow away what you can do on 55-inch screens. Unfortunately I think these are the exception, not the rule in our industry. We just can't scale," he adds.

Simplicity remains evlusive

Despite all the work and investment that has gone into digital media, simplicity seems just as hard as ever to come by for marketers and brands. Indeed part of that is due to the growing number of tools and platforms by which ads reach consumers. But, at the same time, these ads are trying to track down users who increasingly spend more of their time on mobile apps from the likes of Facebook and Twitter.
"When you think about data you can offer up a lot of complexity," says Jonathan Lewis, manager of monetization analytics at Facebook. "We want to surface data but we want to do it for the right purpose ... to simplify your life instead of adding complexity."
Lewis encourages marketers to focus less on likes and more on core metrics that lead to a lift in branding and ultimately sales. "Focusing on just social metrics as an outcome leads you potentially to undesirable outcomes," Jonathan says.
"Measuring the digital environment is harder than you might think," Jonathan says. A big reason why is because advertisers are rarely disciplined in how they approach a campaign, he adds.
The same rules generally apply for retweets on Twitter. Tim Perzyk, the company's regional head of US research and sales analytics, says marketers are skipping ahead by assuming that a share of voice matters. Retweets, for example, primarily speak to advocacy, he says.

Focus on business objectives

Tim and Jonathan both spoke about their respective company's responsibility to help every advertiser achieve business objectives that matter most to them. "We're trying to create tools that are as flexible as possible for the different approaches and strategies that you need," Lewis says.
"Across all those objectives, there should be a focus on scale," Jonathan says, echoing earlier comments from Greg. "Doing small programs is good, but doing large programs that make a measurable difference for your business is what you should be focusing on."
These experimental or narrow campaign "pet projects" can be fun, but advertisers need to develop campaigns that are repeatable and built on consensus, says Greg. "Innovation still has its place, but it can't be just metastasizing everything we do."
The challenges associated with campaign measurement and other unnecessary complexities are effectively a "forcing function" that motivates Facebook to continue building a better platform, says Jonathan. "We can actually evolve as a platform and do the thing that matters most to your business."
So what can those in the industry do today to begin effecting positive changes? Greg, who oversees digital strategy for Hyundai and Kia, admits he doesn't have all the answers but says the most important goal of all is to simplify.
"What are we going to stop doing in order to do these new things?" Greg says. That's the conversation he said he and his colleagues need to start having.

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• Facebook,
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Facebook quiso comprar Twitter .

TARINGA!

Facebook quiso comprar Twitter

SAN FRANCISCO, Estados Unidos.- Es sabido que luego de llegar a la cima Facebook iba a intentar quedarse con todo. "Pero hay cosas que el dinero no puede comprar", dice una famosa publicidad, que no le debe hacer gracia a Mark Zuckerberg, quien en 2008 habría intentado comprar Twitter.

El rumor se materializó luego de que Financial Times publicó un informe asegurando que la red social más popular del mundo intento fagocitar a la de microblogging a cambio de u$s 500 millones.

A pesar de la jugosa oferta, el diario económico contó que Biz Stone, Evan Williams y Jack Dorsey, fundadores de Twitter, decidieron apostar al crecimiento de su compañía -que todavía da pérdidas-.
Los números mostrados por Twitter dicen que ya cuenta con más de 175 millones de usuarios (lejos de los 500 millones de Facebook) y 25 mil millones de tweets enviados durante todo 2010. (Especial)

fuente:http://www.lagaceta.com.ar/nota/415934/Tecnologia/Facebook-quiso-comprar-Twitter.html

Por qué Facebook compró WhatsApp.

aDigitalika
Revista Digital

feb192014

Y la pregunta es: Por qué Facebook compró WhatsApp

Facebook anunció la compra de whatsapp. La compra fue por 16 mil millones de dólares, con 4 mil millones en efectivo y 12 mil millones en acciones de Facebook. ¿Que lectura se da a esta compra? simple, dice un dicho, “si no puedes con el enemigo, únete a él”. Facebook no pudo con whatsapp con el Messenger Facebook por lo que decidió mejor, comprar la mensajería.

¿Qué implicaciones habrá? Que va a pasar? Tranquilos. No va a cambiar nada de lo que ya esta, así lo aseguran desde whatsapp y por su parte, Facebook ha expresado que la idea es que whatsapp mantenga su independencia, igual como sucede con Instagram, y al menos por el momento, no hay intención alguna de monetizar la mensajería más popular, es decir no habrá anuncios en las conversaciones.

Mark Zuckerberg y el co fundador de whatsapp expresaron su beneplácito ante este acuerdo. Y bueno solo resta esperar que haya mejoras importantes en Whatsapp que aún le faltan ciertas funciones que tienen otras mensajerías como la integración con servicios de almacenamiento en nube como Dropbox para compartir archivos más grandes como música, vídeos y archivos de todo tipo, que se fortalezca la seguridad y que haya una app para escritorio, algo que la mayoría de las mensajerías tienen.

Pero ¿por qué Facebook compró Whatsapp? Por el crecimiento brutal de whatsapp, más n Facebook, Twitter, Gmail y Skype. Whatsapp cuenta con 450 millones de usuarios activos al mes. Facebook tiene 145 millones, Gmail 123 millones, Twitter 54 millones y Skype 52 millones de usuarios. Más cifras, de los 450 millones de usuarios activos del whatsapp, el 70 por ciento están activos cada día y en un día se suben a la mensajería 600 millones de fotos y 100 millones de vídeos y se registran más de un millón de nuevos usuarios cada día. En conclusión, con la compra de Whatsapp, Facebook tiene el control de gran parte de la mensajería instantea global, es dueña del liderazgo en mensajerías en el ecosistema móvil.

Futuro de Facebook

Hace poco escuche que dentro de poco la nueva red social se llamaria, TweetFaceYouTube, como la App llamada Tweetface, pero no estaba muy lejos de la realidad, ya que Facebook despues de recuperarse sus precios de las acciones en la Bolsa de Nueva York, primer paso: compra Instagram.

Luego quiso comprar Twitter, segundo paso: compra WhatsApp. El gigante de la redes sociales hoy le reclama a la Administracion de Barack Obama la intromision de la NSA en internet, esto es lo que esta pasando ahora mismo.

Como yo lo veo en el futuro es asi: Facebook sera el unico en el mercado, comprara las empresas pequeñas con ideas geniales, se hara poseedora de toda la informacion de la gente del mundo, sera visual, ya no sera mas un muro de tu perfil, sera tu canal de television.
Google y YouTube se asociaran a Facebook, y los mensajes instantaneos, mas los comentarios, reportajes de terceros tomaran relevancia, ser reportero de noticias no sera facil, ya que cualquiera sera reportero de la noticia, en el lugar, hora, donde suceda.

Los canales de television por cable estaran en desventaja con estos gigantes dominando la escena del internet, nosotros en nuestro perfil de Fcaebook cargaremos imagenes de nuestras de fiestas, el video Curriculum Vitae o Resume sera lo que se cargue en nuestro muro.

Los Espacios seran manejados por controlares de videos noticias, cuidando la etica y moral, los buenos modales y educacion, se intercalaran comerciales televisivos, los cuales seran los que mantendran este gigante canal de television que se podra llamar FaceYouTube, asi sera nuestro futuro de relaciones interprofesionales y personales.

FT Magazine

February 21, 2014 11:21 am

How to tweet like a teenager

By Gillian Tett

‘Social behaviour is adaptive, and people in power rarely understand the coping strategies of others’ 

 

http://www.ft.com/cms/s/2/bec23268-99c4-11e3-91cd-00144feab7de.html#axzz2uFfJMD5a

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Twitter: Límites de seguimiento.

Twitter

Límites de seguimiento (no puedo seguir a las personas)

Si no puedes seguir más cuentas, es probable que hayas alcanzado un límite de seguimiento. Twitter ha impuesto límites razonables para ayudar a evitar la carga del sistema y para limitar los abusos. Recuerda que:

• Si alcanzas un límite técnico, verás un mensaje de error cuando trates de seguir a alguien.  
• No limitamos el número de personas que pueden seguirte. 

Límites técnicos de seguimiento de Twitter:

1. Cada cuenta puede seguir a 2,000 usuarios en total. Una vez que has llegado a 2,000 usuarios a los que estás siguiendo, hay límites en el número adicional de usuarios que puedes seguir. Este número es diferente para cada cuenta y está basado en la proporción entre seguidores y seguidos; esta proporción no se publica. Twitter no puede eliminar los límites de seguimiento y todos los usuarios están sujetos a ellos, incluidos los perfiles más importantes y las cuentas de API.
2. Todas las cuentas de Twitter están técnicamente imposibilitadas de seguir a más de 1,000 usuarios por día, además de los límites basados en la cuenta arriba mencionados. Ten en cuenta que se trata simplemente de un límite técnico que tiene como objetivo el evitar los abusos de las cuentas de spam.
3. Las cuentas también tienen prohibido el seguimiento agresivo a otros usuarios. Nuestra Página de Límites de Seguimiento y Buenas Prácticas tiene más información sobre las reglas de seguimiento de Twitter.

Qué hacer si has alcanzado un límite de seguimiento:

Si has alcanzado el límite de seguimiento basado en la cuenta (2,000 usuarios), deberás esperar hasta que tengas más seguidores antes de que puedas seguir a más usuarios. Los límites de seguimiento abarcan todo el sistema; Soporte no puede eliminar ni ajustar tus límites de seguimiento.

Para seguir a uno o más usuarios adicionales, deja de seguir algunas cuentas que actualmente sigues. Sin embargo, ten en cuenta que seguir y dejar de seguir muchas cuentas al mismo tiempo en forma frecuente es una infracción a las Reglas de Twitter y puede conllevar a la suspensión de tu cuenta.

Por qué Twitter limita el comportamiento de seguimiento:

Estos límites nos ayudan a mejorar el funcionamiento y fiabilidad del sitio, y así hacer de Twitter un lugar agradable para todos. Hemos incluido un debate detalladamente sobre por qué hemos establecido límites de seguimiento en la Página de Límites de Seguimiento y Buenas Prácticas.

Qué puedes esperar si estás en la “lista blanca”:

Algunos administradores de API integran estados de lista blanca que les permite que sus aplicaciones puedan funcionar sin llegar a ciertos límites del sistema para los mensajes directos y solicitudes de API por hora. La lista blanca no aumenta los límites de seguimiento y todas las cuentas están sujetas a los mismos límites y reglas de seguimiento. Puedes hallar información sobre nuestras actualizaciones, MD y solicitudes de API en la página de ayuda Sobre los Límites de Twitter.

Twitter reports $645m loss for 2013. Three-quarters of advertising income comes from mobile platforms like smartphones, the company said.

 

5 February 2014 Last updated at 23:05

Twitter reports $645m loss for 2013

Twitter was valued at $18bn when it floated on the New York Stock Exchange in November.

Continue reading the main story

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• How does Twitter make money?
• Twitter shares jump on market debut
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Microblogging site Twitter has reported a net loss of $645m (£396m) for 2013, just three months after its flotation on the New York Stock Exchange.

The loss was expected by analysts, who highlighted Twitter's revenues, which rose 110% last year to reach $665m.
But a reported slow growth in user numbers was a bigger concern for investors.
Twitter averaged 241 million monthly users in the last quarter of the year, up just 3.8% on the previous quarter.
That represents a slowdown compared with a growth rate of 10% seen at the beginning of 2013.
Timeline views were down nearly 7%, suggesting users were refreshing their feeds less often.
"What this report will do is it will question how mainstream is Twitter as a platform," said Arvind Bhatia, an analyst at Sterne, Agee & Leach.
Shares fell as much as 12% in after-hours trading on Wednesday.
Nate Elliott, an analyst at research firm Forrester, told AFP: "If you don't have an engaged user base, you don't have a business. They have got to do better on users, that is the entire story."
Advertising revenue growth Twitter's share price had more than doubled in value since the company was floated on the stock market in November, when it was valued at around $18bn.

Twitter says 75% of its advertising revenues comes via mobile platforms

But opinion has been divided on whether the company can deliver returns to investors.
For the last three months of 2013, Twitter said it made a net loss of $511m but on revenues that more than doubled to $243m.
Twitter said it was improving its "overall user experience" by launching enhancements like custom timelines, and the ability to send and receive photos via direct message.
But it also pledged to continue to improve its services to advertisers in the hope of growing revenues further.
Twitter brings in money largely by selling advertising space and data on tweeting habits.
More than 90% of its revenues in the last quarter came from advertising, where advertisers pay to have their tweets promoted and appear in users' feeds.
Three-quarters of advertising income comes from mobile platforms like smartphones, the company said.

3 February 2014 Last updated at 23:58

Facebook turns 10 but are its days numbered?

By Jane Wakefield Technology reporter

Facebook is celebrating its 10th birthday this week with record earnings and 1.2 billion users. But who is using it and how?

Continue reading the main story

Related Stories

• Facebook: Three things you'd change
• Is Facebook over the hill?
• Facebook revenue surges 63%

The candles on Facebook's 10th birthday cake will barely have been blown out before someone somewhere starts speculating on whether it will ever make 11.

If a glut of recent studies are to be believed, its days are definitely numbered. Various reports suggest it is haemorrhaging users, that teenagers find it boring - one survey even comparing it to an infectious disease.
Such surveys, usually accompanied by a picture of boss Mark Zuckerberg looking sad, are picked up widely by the press and equally vigorously pulled apart by Facebook.
So when researchers at Princeton used Google search data to predict Facebook would lose 80% of its users within three years, the social network hit back.

Continue reading the main story

Are reports of Facebook's death exaggerated?

• An EU-sponsored Global Social Media Impact study concluded that teenagers felt embarrassed to be associated with Facebook and that it was "basically dead and buried".
• In November the Pew Research Center reported teenagers were growing weary of having to sustain relationships with their parents on Facebook
• In November, investment bank Piper Jaffray reported the percentage of teenagers using Twitter had overtaken Facebook for the first time
• Princeton researchers used Google data to predict Facebook's imminent demise, describing it as an infectious disease
• iStrategyLabs reported the number of teenage Facebook users was declining while the number of those aged above 55 was booming

Its in-house data scientists used the same methodology to predict the university would have no students by 2021 and the world would run out of air by 2060.

"As data scientists we wanted to give a fun reminder that not all research is created equal - and some methods of analysis lead to pretty crazy conclusions," they said.
The Princeton report's comparison of Facebook to an infectious disease missed the mark, thinks Nate Elliott, analyst with Forrester Research.
"One of Facebook's greatest strengths is its practice of regularly adding new features and functionality to its site; this both ensures it infects new users and also makes sure existing users don't become immune to its charms," he said in his blog.
He also pointed out net measurement firm Comscore's data that showed that 89% of US 18- to 24-year-olds used Facebook in November 2013.
"Facebook claims far more young users than any other social network - indeed, probably more than any other media property on Earth," he added.
Older demographic

Facebook has been through several redesigns since it launched in 2004

Some surveys are harder for Facebook to shake off, though.
Digital agency iStrategylabs used Facebook's own social advertising data to extrapolate that three million US teenagers had left Facebook in the past three years.
It was echoed by earlier research conducted by the Pew Internet Centre research, which reported that teenagers were put off Facebook because of their parents.
The fact that notoriously capricious teenagers don't want to hang out in the same digital space with their parents will hardly come as a surprise to anyone who knows any.
Parents can be embarrassing on Facebook - they post pictures of their offspring that they find hilarious but their children don't, they add ill-advised comments to their children's status updates and they often fail to understand the basic etiquettes of online discourse.

Facebook may be getting older, but Mark Zuckerberg still looks fresh-faced and care-free

It has led, concluded Pew, to teenagers maintaining lower profiles on Facebook while spending the majority of their time on services such as WhatsApp or Snapchat.
But while the report noted a 25% drop in the number of younger users, it indicated that there was an 80% surge in users with an age of 55 and above.
So is it a case that as Facebook gets older, so does its core audience?
"The demographic has shifted and it is a positive thing when it come to ad revenues. These older users have more spending power than young teens," said Ovum analyst Eden Zoller.
But she added Facebook could not afford to be complacent about its younger members because if they could be persuaded to stick with the social network, they would become the spenders of tomorrow.
"Facebook needs to keep innovating with things like mobile video apps, with mobile commerce," she said.
Speculation about whether Facebook can maintain its audience and its appeal are not likely to be giving Mark Zuckerberg sleepless nights anytime soon.
Especially since he got an early birthday present last week in the form of record results.

The network he started in a Harvard dormitory room, where ironically teenagers were its only demographic, now has 1.23 billion active users.
Its revenues jumped 55% to $7.87bn in 2013 while profits grew sevenfold, bringing the annual total to £1.5bn.
Interestingly, teen decline was off the agenda in this quarter's earnings call, in contrast to the previous one, when chief financial officer David Ebersman did admit it was losing some of its younger audience.
Shortly afterwards, Facebook's bid to buy Snapchat failed, so this time around, the social network was concentrating on the positives - mobile advertising.
This brought in a whopping $2.34bn, over half of its total revenue, with the firm promising to further improve data tracking and the usefulness of its ads.
Anyone bemused by why their newsfeed is serving up cures for baldness when they have a full head of hair or miracle diets when they are stick-thin will be pleased to hear that Facebook is working to make ads more relevant.
"Facebook is often criticised for how much customer data it mines but actually it isn't doing it very effectively," said Ms Zoller.
"The targeting simply isn't very good."
And as Facebook plans even more mobile advertising, it absolutely needs to make a much better job of it if it, she thinks.
"Mobile adverts have the potential to be incredibly intrusive unless they are very well targeted," she said.
Human curiosity

Is it curiosity that keeps people on Facebook?

Among all the surveys speculating about Facebook's future, there is surprisingly little analysis about why people keep using it.
In a recent status update, Facebook's communication manager and former BBC tech desk editor Iain Mackenzie summed up why he thought it endures.
"Today people have shared the birth of their first child, wedding, hooked up, broke up, mourned, outed themselves, said something dumb, said something profound, confessed that life's got too hard for them, been brought back from the brink by a friend, or a stranger, found a job, posted something that lost them their job, learned a fact that will save their life one day, found their new favourite song, and hit 'like' on a cat picture - all on Facebook."
Its appeal could boil down to the fact that it taps into that most basic of human characteristics - curiosity.
Whether we like it or not, Facebook has become the digital novel of people's lives. And for many, it remains essential reading.

At 10 years old, Facebook copes with growing pains

Happy Birthday Facebook !! , 10 years old.



At 10 years old, Facebook copes with growing pains.
AFP
A man is silhouetted against a video screen with an Facebook logo as he poses with an Dell laptop in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. — Reuters Photo
Updated 2014-02-03 18:02:01.

As Facebook celebrates its 10th anniversary, the world's biggest social network is finding its path as a maturing company, adapting to an aging user base.

The company created in a Harvard dorm room in 2004 has established itself as a phenomenon, securing its place in the world of the technology giants.

“Facebook has made the world much smaller, much more interactive,”

said Global Equities Research analyst Trip Chowdhry.

“Facebook started the social revolution but it may not be able to control it.” In its short history, Facebook has become a part of daily life for more than a billion people around the globe.

Co-founder Mark Zuckerberg described the mission as “making the world more open and connected,” and some say he has accomplished just that.

“More than 20 percent of all time spent on the Internet is spent on Facebook,” says Lou Kerner, founder of the Social Internet Fund.

Yet in some ways, Facebook could be the victim of its own success.

Its initial core base of teens and university students has expanded, and Facebook is now widely used by people in all age groups.

Facebook says it has a global total of 1.23 billion monthly active users, including 945 million who use the social network on a mobile device. But some analysts note that Facebook has to shift strategy for an aging user base.

An iStrategyLabs study of US Facebook users found a 25 percent drop in the number of users in the 13-17 age group, along with an 80 percent jump in the number of users over 55.

“People joke that for the teen, Facebook isn't cool when your mom is on it,” Kerner said. “I think it's not even your mom any more, now it's also your grandmother.” The research firm Social Bakers says its data shows teens are a big and still-growing part of Facebook.

“The 18-24 year-old age group is still the largest,” said the group's Ben Harper. “Our data shows the growth of audience and interactions on Facebook, and while teens are undoubtedly using multiple platforms (as we all are), they are also sticking with Facebook.”

In the United States, Facebook is used by 71 percent of all adults who are on the Internet, or 57 percent of the adult population, according to the Pew Research Center. Pew found that while Facebook is used by 89 percent of online adults in the 18-29 age group, it is also used by 60 percent in the 50-64 age category and 45 percent of those over 65.

Facebook is maturing as a company as well. It had a calamitous initial public offering in May 2012 plagued by technical glitches, and saw its share price slump by half, but has been on a roll for the past year, with its stock hitting record highs.

Facebook has reassured its investors it can generate advertising revenue, particularly in the mobile segment used by an increasing number of members.

Facebook reported its profit for the full year 2013 jumped to $1.5 billion from just $53 million in 2012, and revenues increased to $7.87 billion from $5.1 billion.

According to the research firm eMarketer, Facebook has become the second-largest recipient of digital advertising spending behind Google, and is particularly strong in mobile ads.

“Facebook appears the best way to play the social Internet,” Morgan Stanley analysts said in a note to clients, preferring Facebook to the up-and-coming network Twitter.

Some analysts point out that Facebook's appeal to grownups is a big part of maturation, and represents the key to generating revenue and profit.

“Advertisers place promotional content on Facebook for one reason only -- to generate sales,” said analysts at the research firm Trefis.

“The vast majority of purchases made online come from users of ages 25 and above. One study suggests it is as high as 85 percent. With these figures in mind, the decline in users ages 13-24 becomes almost irrelevant.” Kerner note that being “cool” is not necessarily Facebook's long-term goal.

“You can't be the cool place forever,” he told AFP. “One of two things happen to companies when they're done being cool. They either go away, or they transition to becoming more of a utility. And Facebook is very successfully doing the latter.”

Community Manager: Consejos para elegir curso.

Qué!

www.que.es

Community Manager: Consejos para elegir curso

Convertirse en Community Manager parece una de las salidas doradas de al crisis. Las ofertas de trabajo crecen y, con ellas, las de cursos de formación de todas las características y precios. Pero no es oro todo lo que reluce. ¿Qué debemos tener en cuenta a la hora de elegir?

Diana Garcia Bujarrabal - Qué.es 24 de octubre de 2013

En Tuenti Menéame

Foto: Algunas claves te ayudarán a destacar entre el resto/ Que.es

Además...

1. El 89% de los restaurantes están en redes sociales
2. Subir fotos a redes sociales, ¿un síntoma de inseguridad?
3. La ONU utiliza las redes sociales en su campaña humanitaria anual

Hasta hace poco tiempo, ser 'Community Manager' se consideraba una actividad menor, pasajera, casi para adolescentes. Sin embargo, empresas y medios de comunicación se toman cada vez más en serio la gestión de su imagen en las redes sociales y el perfil del 'community' se ha profesionalizado.
No es para menos. Según una completa infografía publicada por Offerpop las ofertas de trabajo relacionadas con redes sociales han crecido más de un 1300 por ciento en Linked In en los últimos tres años. Y una simple búsqueda en las plataformas de empleo más populares en España corrobora que la tendencia sigue: al menos en este área hay ofertas de trabajo. Eso sí, según la misma infografía más del 40 por ciento de los puestos ofrecidos reclamaban perfiles senior.
Ante estas cifras no es de extrañar que muchos parados en España traten de reconvertirse al universo 2.0 y formarse para ser Community Managers. ¿Pero cómo elegir? "La actual situación de crisis, unida un sector con un crecimiento real fomenta la aparición de ofertas formativas poco cualificadas, lo que lleva a una mezcla de ofertas buenas y otras no tanto que, en muchas ocasiones, resulta complicado diferenciar", explica Juan Merodio, experto en marketing 2.0 y redes sociales. Gaby Castellanos, CEO de socialphilia, no es nada entusiasta. Para ella, a menudo "se le está vendiendo a la gente que va a estudiar un curso y ponerse a trabajar, y eso tampoco es verdad". Asimismo, alerta de que hay que ser precavido. "En España es vergonzoso, se producen cientos de estafas. Masters que se cobran a precio de oro y no enseñan nada".
CÓMO ELEGIR UN CURSO
Les pedimos a Juan Merodio y a Gaby Castellanos que nos den algunas recomendaciones para orientarnos en el maremagnun de las ofertas de formación. Cursos a distancia, presenciales, intensivos o de todo un año, títulos de 'Master', ofertas gratuitas o a muy bajo precio y aquéllas que se imparten por miles de euros. ¿Por dónde empezamos?

• Formación previa: Gaby Castellanos recuerda que el Community es una pieza más en una estrategia de comunicación, por ello es conveniente tener una formación previa en Comunciación, Publicidad o, al menos en Programación, dependiendo de la especialización posterior. "Esto es como una profesión cualquiera, y uno no se hace cirujano o periodista en quince días", apunta.


• Compara con el extranjero: "Yo recomiendo, si se puede estudiar en Estados Unidos, que es donde comenzó todo", apunta Castellanos. Y recuerda que muchas instituciones ofrecen becas que pueden ayudar a la hora de dar el salto.


• Comprobar quién lo imparte: es importante que sea una entidad de prestigio. Según Merodio hay que comprobar "cuál es su historia" y no solo eso, sino también "si están especializados en este sector", dice. En este sentido Castellanos recuerda que ella misma denunció en su blog un Master de 6.000 euros en la UCM que, según ella, no ofrecía unso mínimos estándares.


• Analizar el contenido del plan: no todos los alumnos tienen las mimas necesidades de formación, así que Merodio recomienda revisar bien los palnes de estudio.
• Los profesores: según Merodio son quienes "realmente aportan el valor del curso, ya que la información está toda en Internet". Es importante que cuenten con una experiencia profesional acreditada. Y, por acreditada, recuerda Castellanos, no se puede contar solo el número de 'followers'. "Hay quienes tienen muchos 'huevitos' entre sus followers, o nombres fake, los seguidores se compran". Así es que lo recomensable es cerciorarse de que, efectivamente, se hala de ellos en el secto, se les entrevista, son referencia.


• El precio: Es muy importante, dadas las diferencias que hay. Eso sí, Merodio recomienda que no sea el principal motivo de peso en la decisión. 


• Trabajar, trabajar y trabajar: Para Gaby Castellanos ésta es sin duda la clave. "Es la mejor forma de aprender".


• Aptitudes personales: Merodio puntualiza además que quizás no todo el mundo es apto para embarcarse en esta profesión, sino que hacen falta ciertas aptitudes. "Para Community Manager en sí es importante ser una persona con empatía, pero realmente dentro de las nuevas ofertas de trabajo digitales hay muchos perfiles e irán surgiendo nuevos puestos complementarios al del Community".

Que pasa si conectas Google+ con tus otros perfiles de las demás Redes Sociales.

Alex Rojas Riva

Cuando haces la primera conección de tu perfil de google+ con tus otros perfiles de las demas redes sociales, puede que te suceda esto:
Puede que se bloque tu navegador Firefox.
Si estas usando el navegador Firefox, puede que se bloque y te salga un mensaje de Google en donde te dicen que tienes inhabilitado tus cookies de third party en el navegador. Si revisas y te das cuenta que tu no tienes inhabilitado tus cookies de third party, y persiste el problema de que esta bloqueado el navegador Firefox.
Entonces te recomiendan que borres la memoria cache y el historial de tus URL que has visitado ultimamente.
Si haciendo todo lo que te indica Google y el problema persiste, pues no pasa nada. Pasaran un o dos dias y se arreglará solo, ya que cuando conectas muchas redes sociales a google+, el navegador firefox, google y cada una de las redes sociales tiene  que ponerse de acuerdo con sus terminos y condicones de uso, es un problema de ellos y tiene que ver con permisos que se dan entre ellos.
Asi que no te preocupes, esto ya me sucedió a mi el 6/1/2014 y se arreglo sólo. Aunque no lo dude y pensé que me había cargado el navegador firefox, y lo desinstalé y lo volví a instalar, pero el problema de que no desplegaba la ventana del navegador firefox persistía, y a pesar de todo esto, los demas navegadores como internet explorer y google chrome funcionaban bien. Asi que esperé un par de dias y todo se arreglo satisfactoriamente.

Facebook.

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Este año tu competencia te mirará desde abajo… Los mejores Community Managers (CM's) están creando Promociones y Concursos en Facebook para incrementar los Likes y su Base de Datos…

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Concursos y promociones que patean traseros

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Pinterest Reveals 3 Secrets to Pinning Like a Pro.

Pinterest Reveals 3 Secrets to Pinning Like a Pro.


 

Ritika Puri

Chief Story Wrangler, UserGrasp

AUGUST 07, 2013
The visually driven social media site can help drive sales and engagement for your company if you follow these 3 tips.

 

By now you may have heard about Pinterest's latest feature, a new tool to alert pinners when prices fall on items they're watching.

"Cutting out the middle-man, the social platform will now align its users interests to the buy-channel, and is on the road to becoming a virtual gold mine for marketers and brands alike," wrote Deanna Gillen of Business Insider.

The value proposition for large consumer brands is significant. With tens of millions of active users, the community is a hub for people to discover new hobbies, curate their favorite items and share what they love. For small businesses, however, the connection may appear less than clear-cut. The key is to pinpoint specific uses that align with your brand.

Tell a Human Interest Story

"Pinterest is a great way for small-business owners to tell their story, engage with their community, raise awareness, boost traffic and learn what their audience and customers want and like," says Pinterest's communications manager Annie Ta.

Dive deep into your story and focus on topics that generate human interest. What do your employees enjoy in their spare time? What causes does your company support?

"Pinterest is a great way for small businesses to highlight aspects of their brand that may not immediately come to mind—for example, if a florist donates 10 percent of their profits to charity, they could create a board devoted to their philanthropic efforts," Ta explains.

Human-to-human connections are the heart of communities—create a visual collage of your company's human side.

Share Your Portfolio

Pinterest is a visually driven medium, so you may think your company needs great photography to be active on the service. But you can come to the table to share perspectives of customers and prospects as well.

"Small-business owners use Pinterest in a number of interesting and inspiring ways, from photographers and graphic designers displaying their portfolios to interior designers showing off their concepts to wedding planners showcasing event ideas," Ta explains.

Beyond sharing your company's portfolio, you can also curate customer testimonials and resources that your client or shopper community will love.

The key is to start with your users and work backward to where their needs align with your brand. Your ultimate goal: to add value to your community's ecosystem.

Understand That Pinterest is User-Driven

On average, Pinterest shoppers spend more at checkout ($170 per order), compared to Facebook ($90) and Twitter ($70), according to a 2012 study by Rich Relevance, an e-commerce personalization company. The platform is a significant traffic driver, generating exposure for and connecting audiences to new concepts and companies.

A parallel trend is that Pinterest is a community-generated platform. Digitas reports that in fashion and retail, 18 percent of content engagement is driven by brands and 82 percent is driven by community. Similarly, more than 70 percent of engagement is generated by users, not brands. Basically, word of mouth is responsible for success on Pinterest.

It drills down to the concept of discovery. People use the network to curate and discover new things. To that end, they'd rather learn from peers and trusted advisers than companies.

What small businesses can do is be that friend and facilitate meaningful dialogue.

"Best practices for using Pinterest for professional purposes," Ta says, "are similar to pinning as a regular individual: creating boards that represent a unique set of interests or topics, pinning from various sources, pinning from within Pinterest to engage with others and writing thoughtful pin descriptions."

Ritika specializes in business, entrepreneurship, marketing, and quantitative analysis. She's written for American Express OPEN Forum, Forbes, Investopedia, CrazyEgg, Unbounce, the Contently Blog, the SAP Innovation Blog, and others.

Read more articles on Pinterest.

Photos from top: Thinkstock, iStockphoto

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  Ritika Puri

  Chief Story Wrangler, UserGrasp