La data de Google Analytics debe ser unificada con la data de Blogger.

La Data de Google Analytics debe ser unificada con la Data o Estadisticas de Blogger:

En el caso de la Audiencia Geo-localizada es muy diferente de la Data de Publico del mismo intervalo de mes, y se ve una diferencia muy marcada. Este consejo lo extiendo a todos las demas segmentaciones:

Ejemplo:

En mi caso, mi blog: Digital Marketing & A Bit of All,
www.alexrojasriva.blogspot.com aparece de la siguiente manera:

Marzo 7, 2014 - Abril 5, 2014.

Blogger                                                  Google Analytics

Estadisticas-Vision General-Publico          Audiencia-Geo-Localizacion
____________________________________________________________________

America                                                  America

Incluye Canada                                        No Incluye Canada
No incluye Venezuela                                Incluye Venezuela
No Incluye Ecuador                                  Incluye Ecuador
No Incluye Peru                                        Incluye Peru
No Incluye Bolivia                                    Incluye Bolivia

Europa                                                    Europa

No Incluye Francia                                  Incluye Francia
No Incluye Italia                                     Incluye Italia
No Incluye Rumania                                Incluye Rumania
No Incluye Grecia                                    Incluye Grecia
No Incluye Turquia                                  Incluye Turquia

Africa                                                      Africa

No Incluye Senegal                                  Incluye Senegal
No Incluye Guinea Ecuatorial                   Incluye Guinea Ecuatorial
No Incluye Zambia                                  Incluye Zambia

Asia                                                         Asia

No Incluye Tailandia                                 Incluye Tailandia
No Incluye Malaysia                                 Incluye Malaysia
No Incluye Indonesia                                Incluye Indonesia
No Incluye Filipinas                                  Incluye Filipinas
No Incluye Japon                                      Incluye japon

Medio Oriente                                          Medio Oriente

No Incluye Israel                                      Incluye Israel
No Incluye Irak                                        Incluye Irak
No Incluye Emiratos Arabes Unidos           Incluye Emiratos Arabes Unidos                                   

How to Make Your Content a Star

Copyblogger
by  Brian Clark 16 Comments
How to Make Your Content a Star


Think about how many stars exist in the universe.

It’s hard to wrap your head around. Astronomers estimate there are 170 billion galaxies in the parts of the universe we can see, which extends 13.8 billion light-years in every direction.

If you multiply the number of stars in just our own galaxy by 170 billion, you get a septillion stars (that’s a 1 followed by twenty-four zeros). Of course, the true number may actually be infinite, given that the universe is much larger than we can observe and could simply go on forever.

The vast majority of those stars are completely irrelevant to us, because we can’t even see them. On a moonless night, you can spy maybe 9,000 stars with the naked eye, and a good pair of binoculars might get you to 200,000.

That alone is a lot of stars. And they are mostly too far away to have any direct impact on us.

But one star is different.

The potentially infinite number of stars in no way diminishes the value and importance of our own Sun. This particular star is so relevant to this particular audience that we perish without it.

That’s the way to think about content marketing.

It doesn’t matter how much content is out there. Your relevance to your prospective audience is completely independent of how much content exists in the known (or unknown) universe.

There could be infinite amounts of content, and that wouldn’t change. Most content is completely invisible because it’s not worth seeing.

And content that is otherwise worthy is still not the right fit for everyone. That’s why differentiation always works -– the same information presented in strategically different ways is fundamentally not the same to those who want and need it.

That’s how you make your content a star and establish your winning difference: remarkable value with a unique perspective and voice. It’s been that way since the time of Aristotle (who also worried there was too much content –- over 2,300 years ago).

Yes, it takes work to stand out, to be relevant, and to find your audience.

And no, it’s not always easy.

What worth doing is?

Flickr Creative Commons Image by Jessica
About the author
Brian Clark

Brian Clark is founder of Copyblogger and host of New Rainmaker. Get more from Brian on Google+.

How to Reach the Right Audience With Display Advertising.

How to Reach the Right Audience With Display Advertising

05th August 2013 Posted in Display

 

It doesn’t really matter if you are a big company or a start-up, your customers are on the Internet in almost every aspect of your life; they use it for fun, work, information, shopping… and I’m sure that you want to reach them wherever they are and not only when searching on Google, but also on the Google Display Network.

What is the Google Display Network (GDN)?

Just to make sure that we all are on the same page, the GDN is comprised of Google properties like YouTube, Google Finance, Gmail, and others that offer display advertising, as well as a network of millions of partner sites and mobile apps on which you can place your ads. Having said that let’s add some interesting data here; the GDN allows you to reach the widest possible audience globally (582M total unique visitors per day), having access to almost 93% of the web.
Well, I know what you are thinking - “93% of the internet is far too broad to target” - and I agree, but I’m sure that we can both imagine how vast the diversity is. It has been proven that there's a severe disconnect between where Internet users are spending their time, and where marketers are spending their money trying to reach them. As I don’t want it to happen to you I’ll try to give you an overview of the different targeting methods that can be used in order to reach the users that you are looking for.

Why use the GDN?

Display ads on the GDN can be an effective media choice across a large variety of goals from branding to direct response and can reach consumers at every stage of the purchase funnel. They also help to drive engagement on Search; after being exposed to a Display ad, research has shown that consumers are significantly more likely to click on a sponsored link.
For example, a user may first become aware of your brand by seeing a GDN ad while browsing one of their favourite websites. They may then click on this ad, take a look around your site and make a mental note to revisit it in the future.  After they have left your site you could use Remarketing to remind them how awesome you are or even offer them a discount to encourage a direct response.

Using the best targeting methods, bearing your goals in mind and optimising the campaigns accordingly are a must. We’ll have a quick look at the five core targeting methods that can be used to reach your audience but first we need to understand that there are two main ways to target on the GDN:

• Content: We’ll reach our audience using the web content at the point of relevancy

• Audience/behavioural: We’ll reach our audience based on online behaviour using cookie data

Targeting methods

Topics
Google’s engine scans the content of every page on the GDN and categorises them into one of over 1,500 pre-defined categories. You can target categories from as broad as sports to as specific as football, which means that you can be as broad (due to the massive amount of inventory behind it) or as specific as you want while still staying relevant to the subject you want to target. Find all the categories in the Ad Planner tool (it’s free!). As Google analyses each page, this is a content based targeting method.
Placements
If you already know some specific websites on which you’d like to run your ads, the placement targeting method is what you are looking for. This is a very precise solution as you are picking the websites you’d like to appear on. You can choose to target the whole site, or go even further and run on multiple pages of a single site, on just one page within a site or only on specified parts of a page within a site. If you need some ideas to find placements you can again use the Ad Planner tool (it’s still free!). Don’t forget that this targeting method is auction based which means that you’ll need to bid and win the auction to see your ads running!
Contextual
If you are familiar with search you’ll find this targeting method very friendly, as you’ll need to build a list of keywords to run your ads. It’s worth mentioning that keywords are broad match on the GDN and that now there is no limit to the number of keywords you can use per ad group (the limit used to be 50 keywords). Start being specific with brand keywords and product keywords and then expand your keywords list. Make sure you are using your best keywords from your search campaigns.
The way it works is simple: Google’s engine scans and analyzes the page in real time as it loads and matches the keywords that you are bidding on. The analysis made by Google here is different to how it works for topics. In this case the analysis matches individual terms rather than concepts; it’s based on words within the content of a page instead of subjects of the page and your ads will be eligible to appear on any page conaining the keywords.
Interest
This is a behavioral/audience targeting method which lets you reach users based on their interest.  You might be wondering… how does Google know my interests? Well, don’t be scared, but when we surf the web, Google stores a cookie to remember every visit on GDN websites and will infer interest based on the content, recency and frequency of our visits. This is how we’ll see ads based on our interest, regardless of the page content (If you are now curious, click here to find out how Google categorized you!). Don’t forget that the topics targeting method is based on content whereas interest is behavioral based. There are more than 1,600 interest categories that you can find in the AdPlanner (did I mention that is free?)
Remarketing
This is another behavioral/audience targeting method which allows you to reach users who have already visted your website. Bear in mind that 97% of new visitors leave your site without doing what you want them to do so we should make the most of this amazing targeting method to chase our visitors and remind them how awesome we are. I would recommend reading the post that my colleague Tom wrote a few weeks ago to find out everything about remarketing.

Even though this is just an overview you can see that there are many ways to reach the right audience with display. At Periscopix we run many campaigns on the GDN and have had great results. If you are thinking of testing it but are not sure how, give us a shout!

Flurry Mobile Analytic Tool - How To Reach America’s Mobile Moms.

The Flurry Blog

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How To Reach America’s Mobile Moms

Posted by Mary Ellen Gordon, PhD on Tue, Jul 02, 2013

  

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Apps are telling – they signal our personal tastes and interests. There are probably nearly as many unique combinations of apps as there are devices, and the apps we use reveal a lot about us. Based onPersonas that Flurry has developed for its advertising clients, we are beginning a series of blog posts to shed light on different groups of smartphone and tablet users and their app usage patterns. Moms -- who often control household budgets and expenditures -- are considered the prime audience for many brands. So we thought, where better to start our Personas series than by examining what moms are doing with apps?

Our analysis for this post relies on iPhone, iPad, and Android app usage during May of this year for a large sample (24,985) of American-owned smartphones and tablets. Discussion of app usage is based on time those devices spent in the 300,000+ apps that use Flurry Analytics.

What Apps Do Moms Use?

Moms, like most other groups, spend a lot of smartphone and tablet time playing games. In fact, on Android, more than half of the time American Moms spent in apps was spent playing games. Similarly, on iPad moms spent about half their time in games, but on iPhone, that percentage drops to a little less than a third of their time. On iPhone, lifestyle apps capture a larger proportion of Moms' attention (12%) than on iPad and Android devices.

As shown below, the second most popular category among moms on iPhone and Android devices is social networking. On iPad, newsstand (24%) was the second most popular category, demonstrating its strength as a screen for displaying magazine type content. 

 

Where Do Moms Over-Index? 

Most mobile consumers spend a large proportion of their app time in gaming and social networking apps, so what makes moms different from the other American owners of smartphones and tablets? Across iPhone, iPad, and Android, American Moms spend more time in education apps than the general population. Also, moms who own an iPhone or an Android device spend a greater share of their app time in health and fitness apps. Unsurprisingly, moms are also heavy shoppers. Android moms over-index for time spent in shopping apps, and iPhone moms over-index for time spent in catalog and lifestyle apps. (For this post, we have honored The App Store and Google Play’s systems for classifying apps. In iOS, shopping apps can fall into either the catalog or lifestyle category, whereas Android has a dedicated “shopping” category.) 

 

Moms Own More Tablets And Gravitate Toward iOS

Compared to other American device owners, moms are enthusiastic users of tablets. As shown below, among the general population 25% of connected mobile devices were tablets, but for moms that percentage is 35%. This could be driven by the fact that many parents use tablets for sharing games and stories with their children. 

60% of the smartphones and tablets we looked at were iOS devices. (Note that this number is a function of the installed base of active devices, so does not reflect market shares from sales in recent quarters.) For American Moms, the numbers lean even further toward iOS devices. A whopping 77% of moms own iOS devices while just 23% own Android. There are at least two factors that may explain this.  First, it could be a function of Moms’ greater tablet ownership since iPad dominates the tablet market. Second, surveys show that women in general skew toward iOS devices. The key takeaway is that moms are much more likely to be found using iOS devices than Android devices. 

For Moms, Connected Devices Are More For Escape Than Utility

So what can we infer about American Moms based on their app usage? For one thing, it appears that they use smartphones and tablets as a refuge from their busy lives. On average, half or more of the time they spend in apps is spent on social networking and game apps. In this sense, they are not that different from other Americans, but it does show that even busy moms need to escape and socialize, and mobile devices provide a way to do that.

Apps where American Moms spend a disproportionate share of time relative to other Americans also tell us something about their more serious side. Those apps tend to be improvement-oriented: education and health and fitness, for example. Moms are using their devices to help them achieve personal goals and possibly to educate their children.

We hope this post gives brands and developers a better idea of where the coveted American Mom is most likely to be during mobile time, and what is capturing their attention. App developers can tap into this valuable group by building experiences that give moms an escape from their hectic day-to-day routine, keep them socially connected, and help them improve different aspects of their lives. Media planners who want to reach American Moms should continue to buy ad inventory in gaming, news / magazine, and social networking apps, and to weight their budgets toward iOS app.