What does RPM in your AdSense account mean?

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20 Jul 2011 -  

RPM stands for:

Revenue Per Mille, 

which is the fictitious income per 1.000  

page impressions.

What does RPM in your AdSense account mean?

Posted on Jul 20, 2011 in Google AdSense Help Section | 0 comments

RPM stands for Revenue Per Mille, which is the fictitious income per 1.000 page impressions.
It is a kind of statistical metric that helps you understand how your site performs.
RPM can vary widely by season, day of the week, niche, type of site, etcetera.
There are many sites with an RPM of less than $ 1 per 1.000 impressions.
That kind of low RPM is typical for forums, game-sites and social networks.
Visitors of those kinds of sites are there to talk, play and socialize.
Most of the time they are not interested in ads.
Information sites are more likely to have a higher RPM.
Especially when the information concerns expensive products.
In general, an RPM of more than $ 10 per 1.000 impressions is considered to be relatively high.
With an RPM like that you need a few thousand page impressions per day to make up to a $ 1.000 per month with AdSense.
Care to share some info about your AdSense RPM?
Perhaps you have some specific pages with an impressive RPM?
Let us know and drop your comments below!

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The Data in Google Analytics should be match with the Data or Blogger Statistics.

The Data in Google Analytics should be match with the Data or Blogger Statistics: 

For Geo Location Audience is very different from the Public Data of the same month interval, and is a marked difference. This advice I extend to all other segmentations : 

Example:

In my case, my blog: Digital Marketing & A Bit of All,www.alexrojasriva.blogspot.com appears as follows :

March 7, 2014 - April 5, 2014 . 

Blogger                                          Google Analytics

Statistics -Vision General-Public       Audience-Geo-Location 
________________________________________________________________

America                                          America

 
Included Canada                              Not Included Canada 
Not Included Venezuela                    Included Venezuela 
Not Included Ecuador                      Included Ecuador
Not Included Peru                            Included Peru
Not Included Bolivia                        Included Bolivia

Europa                                             Europa

Not included France                          Included France 
Not Included Italy                             Included Italy 
Not Included Romania                       Included Romania
Not Included Greece                          Included Greece 
Not Included Turkey                          Included Turkey

Africa                                                Africa

Not Included Senegal                         Included Senegal
Not Included Equatorial                     Included Guinea Equatorial Guinea
Not Included Zambia                         Included Zambia

Asia                                                   Asia

Not Included Thailand                        Included Thailand
Not included Malaysia                        Included Malaysia
Not Included Indonesia                       Included Indonesia
Not Included Philippines                     Included Philippines
Not Included Japan                             Included Japan

Middle East                                        Middle East

Not Included Israel                             Included Israel
Not Included Iraq                               Included Iraq
Not Included United Arab Emirates     Included United Arab Emirates

La data de Google Analytics debe ser unificada con la data de Blogger.

La Data de Google Analytics debe ser unificada con la Data o Estadisticas de Blogger:

En el caso de la Audiencia Geo-localizada es muy diferente de la Data de Publico del mismo intervalo de mes, y se ve una diferencia muy marcada. Este consejo lo extiendo a todos las demas segmentaciones:

Ejemplo:

En mi caso, mi blog: Digital Marketing & A Bit of All,
www.alexrojasriva.blogspot.com aparece de la siguiente manera:

Marzo 7, 2014 - Abril 5, 2014.

Blogger                                                  Google Analytics

Estadisticas-Vision General-Publico          Audiencia-Geo-Localizacion
____________________________________________________________________

America                                                  America

Incluye Canada                                        No Incluye Canada
No incluye Venezuela                                Incluye Venezuela
No Incluye Ecuador                                  Incluye Ecuador
No Incluye Peru                                        Incluye Peru
No Incluye Bolivia                                    Incluye Bolivia

Europa                                                    Europa

No Incluye Francia                                  Incluye Francia
No Incluye Italia                                     Incluye Italia
No Incluye Rumania                                Incluye Rumania
No Incluye Grecia                                    Incluye Grecia
No Incluye Turquia                                  Incluye Turquia

Africa                                                      Africa

No Incluye Senegal                                  Incluye Senegal
No Incluye Guinea Ecuatorial                   Incluye Guinea Ecuatorial
No Incluye Zambia                                  Incluye Zambia

Asia                                                         Asia

No Incluye Tailandia                                 Incluye Tailandia
No Incluye Malaysia                                 Incluye Malaysia
No Incluye Indonesia                                Incluye Indonesia
No Incluye Filipinas                                  Incluye Filipinas
No Incluye Japon                                      Incluye japon

Medio Oriente                                          Medio Oriente

No Incluye Israel                                      Incluye Israel
No Incluye Irak                                        Incluye Irak
No Incluye Emiratos Arabes Unidos           Incluye Emiratos Arabes Unidos                                   

CMS, Content Management System

Knowledge Center

CMS Comparison: Drupal, Joomla and Wordpress

• Article ID: 1052
• Last updated on April 4, 2013
• Authored by: Rackspace Support

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If creating a website for your business is on the horizon, you may be wondering which content management system (CMS) is the best choice for you. Here’s a look at three of the most widely-used ones. All three are open-source software, each developed and maintained by a community of thousands. Not only are all three free to download and use, but the open-source format means that the platform is continuously being improved to support new Internet technologies. With all of these systems, basic functions can be enhanced ad infinitum with an ever-expanding array of add-ons, contributed from their respective communities.
There’s no one-size-fits-all solution here; it depends on your goals, technical expertise, budget and what you need your site to do. For a simple blog or brochure-type site, Wordpress could be the best choice (while very friendly for non-developers, it’s a flexible platform also capable of very complex sites). For a complex, highly customized site requiring scalability and complex content organization, Drupal might be the best choice. For something in between that has an easier learning curve, Joomla may be the answer.
When you have questions or need help, will you be able to find it easily? With all of these systems, the answer is yes. Each has passionate, dedicated developer and user communities, making it easy to find free support directly through their websites or through other online forums or even books. In addition, paid support is readily available from third-party sources, such as consultants, developers and designers. Each of these systems shows long-term sustainability and longevity; support for them will continue to be readily available for the foreseeable future. The more time and effort you are willing and able to invest into learning a system, the more it will be able to do for you. With both Wordpress and Joomla, you can order a wide range of services and options off the menu to suit your needs; with Drupal, you’ll be in the kitchen cooking up what you want for yourself, with all of the privileges of customization that entails.
See the comparison chart below for more insight into the differences in these top content management systems. Still not sure? Download each of the free platforms and do a trial run to help you decide.

	Drupal	Joomla	Wordpress
Homepage	www.drupal.org	www.joomla.org	www.wordpress.org
About	Drupal is a powerful, developer-friendly tool for building complex sites. Like most powerful tools, it requires some expertise and experience to operate.	Joomla offers middle ground between the developer-oriented, extensive capabilities of Drupal and user-friendly but more complex site development options than Wordpress offers.	Wordpress began as an innovative, easy-to-use blogging platform. With an ever-increasing repertoire of themes, plugins and widgets, this CMS is widely used for other website formats also.
Example Sites	Community Portal: Fast Company, Team Sugar	Social Networking: MTV Networks Quizilla Education: Harvard University Restaurant: IHOP	Social Networking: PlayStation Blog News Publishing: CNN Political Ticker Education/Research: NASA Ames Research Center News Publishing:The New York Observer
Installation	Drupal Installation Forum	Joomla Installation Forum	Wordpress Installation Forum
Ease of Use	Drupal requires the most technical expertise of the three CMSs. However, it also is capable of producing the most advanced sites. With each release, it is becoming easier to use. If you’re unable to commit to learning the software or can’t hire someone who knows it, it may not be the best choice.	Less complex than Drupal, more complex than Wordpress. Relatively uncomplicated installation and setup. With a relatively small investment of effort into understanding Joomla’s structure and terminology, you have the ability to create fairly complex sites.	Technical experience is not necessary; it’s intuitive and easy to get a simple site set up quickly. It’s easy to paste text from a Microsoft Word document into a Wordpress site, but not into Joomla and Drupal sites.
Features	Known for its powerful taxonomy and ability to tag, categorize and organize complex content.	Designed to perform as a community platform, with strong social networking features.	Ease of use is a key benefit for experts and novices alike. It’s powerful enough for web developers or designers to efficiently build sites for clients; then, with minimal instruction, clients can take over the site management. Known for an extensive selection of themes. Very user-friendly with great support and tutorials, making it great for non-technical users to quickly deploy fairly simple sites.
Caching Plug-ins	Pressflow: This is a downloadable version of Drupal that comes bundled with popular enhancements in key areas, including performance and scalability.	JotCache offers page caching in the Joomla 1.5 search framework, resulting in fast page downloads. Also provides control over what content is cached and what is not. In addition, page caching is supported by the System Cache Plugin that comes with Joomla.	WP-SuperCache: The Super Cache plugin optimizes performance by generating static html files from database-driven content for faster load times.
Best Use Cases	For complex, advanced and versatile sites; for sites that require complex data organization; for community platform sites with multiple users; for online stores	Joomla allows you to build a site with more content and structure flexibility than Wordpress offers, but still with fairly easy, intuitive usage. Supports E-commerce, social networking and more.	Ideal for fairly simple web sites, such as everyday blogging and news sites; and anyone looking for an easy-to-manage site. Add-ons make it easy to expand the functionality of the site.

Prevent unwanted comments and comment spam.

Google

Prevent unwanted comments and comment spam

Blogger has several built-in measures for dealing with comment spam and other associated dastardly behavior.

1. Only five html tags are accepted:

   <a> (for making links)
   <strong> and <b> (for making text bold)
   <em> and <i> (for making text italicicized)

2. All links will automagically use the rel="nofollow" tag, so they'll receive no PageRank boost.
3. You can choose to receive notification by email when new comments have been posted on your blog. This way, you can monitor them for spam and delete them when necessary.
4. You can enable word verification for your comments. This will require an extra step in the commenting process, which will deter automated comment spamming systems.
5. You can enable comment moderation, which will let you view new comments and approve or reject them before they appear on your blog.

How to Protect Your Blogger Blog from Spam Comments and Spam Traffic.

How to Protect Your Blogger Blog from Spam Comments and Spam Traffic-

REHMAT · FEB 17, 2013 · 9 COMMENTS

When your blog is subjected to spam comments and spam traffic, its performance greatly reduces. It is also possible that Google may kick it out from the ranking competition when it is harmed or invaded by spam comments. The spam spiders and bots keep crawling your blog all the time and as a result, its load time dramatically increases. So it is extremely important that you must take affective steps to protect your blog from spam attack by stopping spam comments and traffic flow which is mostly caused by your own mistakes.

From Where Spam Traffic Comes?

Spam traffic comes from spammy websites which find your URL somewhere on the web. It mostly happens when you place your blog’s link on a spam website. In case of Blogger blogs, when your blog starts receiving spam traffic, you can notice it in your Blogger dashboard as Top traffic sources.

In above screenshot, the top traffic source is Google for my blog. In your blog’s case, there may be some sites like Facebook, Twitter or any friend’s blog also if your blog is new. But if you notice a strange site, then you must check it out by searching information about the site in Google that either it is a reputed one or spam.

So What to Do if Your Blog Receives Traffic from a Spam Site

Spam sites send traffic (bots) to your blog when URL of your blog is placed anywhere on that sites. In such a case, find out the exact URL from where traffic is coming. In most cases, the URL is placed there by yourself. Most bloggers do this and place their blog URL for getting a backlink without knowing or caring about the site. If you believe that you haven’t placed the URL there, then contact the administration of that site and request them for removal of the link. In most cases, it works and your link is removed.

Some Tips to Protect Your Blog from Spam Attack

To make it sure that your blog is exposed to minimum spam attacks, consider below tips:

Never Post Your URL Everywhere

It is a bad habit of bloggers that they tend to post their URL anywhere when they find an opportunity. Yesbacklinks are important for your blog but it doesn’t mean that all links are valuable. If you post your blog URL to any spam directory or website, then you make a very big mistake. Spam traffic, which are indeed automated bots, starts crawling your URLs frequently and as a result, your servers go down. You must know the fact that slower load time of your blog kills its ranking and you lose the valuable traffic from search engines. So my first tip is that never post your blog URL everywhere on the web and build backlinks from respected directories only.

Deal Strictly With Comments

The most spam attempts on blogs and websites are brought through comments. Many SEO companies send automatic bots to your blog which attempt to leave spam comments containing links. These spam comments mostly attack WordPress blogs. Blogger blogs also receive spam comments but the ratio is much less or negligible as compared to WordPress blogs. You must take precautionary measures to keep spam comments away from your blog, otherwise they may affect your ranking in SERPs negatively. If you are on WordPress, then you must use SI Captcha plugin on your blog and turn on moderation. Blogger users must modify comment settings for their blog properly. If you haven’t modified the setting for comments on your Blogger blog, then view this screenshot, it will help you in modifying settings for comments on your blog.

While using WordPress, beware that most spam comments look natural. Most new bloggers approve and respond these comments by considering them natural, but they are spam comments indeed. This post (http://geteverything.org/add-facebook-you-might-also-like-slider-to-your-blogger-blog/) is an example of a WordPress blog post at which all comments are spam and the owner hasn’t only approved the comments, but has replied each comment also.

How to Identify Spam Comments?

Sometimes, spam comments even bypass captcha security on your blog and comments are left. If comment moderation is turned on, then you can approve good comments individually. To identify spam comments on your blog, simply compare the comment with your post topic. If it is relevant, then approve it, otherwise never. Mostly, spam comments are composed in such a way that they look relevant to any kind of post and trick the moderators. i.e. most likely, moderators approve comments which say “nice post, thank you for sharing” or “i love your articles” etc. So never ever approve such comments.

How to Fight Against Human Spammers

Human spammers are more dangerous than automated spam bots because they can read captchas and can post their links on your blog. To fight against such spammers, moderate each comment on your blog. Though it will require some effort from your side but your blog will stay away from cancer of spam.

These were some tips for protecting your blog from spam comments and spam traffic. I hope that it will help you in protecting your blog. Good luck!

3 Ways to Get Free Blog Content.

3 Ways to Get Free Blog Content

CONTENT MARKETING

By Tatiana Aders, Published October 10, 2013

The bane of most digital marketer’s existence is regularly feeding branded blogs with quality content. Generating enough content to be considered relevant in your industry is a grueling process that requires constant creativity and a highly organized operation. However, doing so will generate a reliable stream of prospects to your website.

But what if I told you that there were channels out there to help supplement your content generation efforts for free? Here are a few reliable channels that can serve your blog content needs in a supplemental fashion.

Public Relations Pitches

A little-known secret outside the PR industry is that there are just a few software applications out there that PR professionals use to locate and reach out to journalists. Submit your blog to Cision and other databases, and you will receive at least 2-3 pitches per day from PR professionals. The pitches aren’t always the most relevant, but the high number of pitches result in at least a few decent content pitches from PR pros.

When I do receive a pitch for a story that I find relevant, I always make sure to let the PR agent know that it must be . You can quickly double-check original content by copying & pasting a few sentences into search engines in quotes. No results means that it’s original! The search method can also detect spun articles if the search returns sentences that are 90% the same.

If the content is original and well-written, then I almost always invite the writer to become a regular contributor. If your blog is attractive to writers then you will be successful earning regular contributors over time.

Write for Us Page

It is a great practice to set up a write for us page for your blog. This is a great way to attract savvy writers and SEO writers to contribute to your blog. However, this method can be a double-edged sword if you attract SEO writers that are just too aggressive. It is a good policy to make sure that the content is original and hasn’t been spun. Also make sure that the writer understands that you won’t allow more than one external link. Furthermore, the link must be relevant to the story and you as the publisher have control over the anchor text. Following these best practices with SEO writers will avoid spam on your blog.

Follow these best practices when setting up ‘write for us’ pages and SEO writers will find you!

Industry Blogger Outreach

Reaching out to popular bloggers in your industry is a great way to get content for your blog, but you must understand the ‘economy’ of this transaction to be successful – your brand wants free content and the blogger wants additional coverage.

Just remember that your blog must be attractive enough to earn an effort from these writers. This means that your blog can’t be a dead-end publication. Your content must be regularly shared & promoted on social networks. If your team is not regularly supporting your blog and earning social media shares then industry blogger outreach probably won’t be successful.

If you are regularly promoting your blog content on social networks and earning shares, then use this data to motivate a blogger to add content to your blog. In your pitch, be sure to mention all of the promotional channels that your team uses to promote blog posts.

Writer/Publisher Symbiosis

Just remember that your contributing writer has to get something out of this relationship too and focus on that value. If both parties are diligent in creating value then this can be a symbiotic relationship that adds value to both parties. Don’t forget to empathize with the writer and make sure that you are adding the most value. Adding more value to your contributing writers will significantly increase the value that you get back by earning higher quality content and writers.

Read more at http://www.business2community.com/content-marketing/3-ways-get-free-blog-content-0635602#t30MtxRsTGXm6OYY.99

The Influence of Guest Blogging and Guest Posting.

The Influence of Guest Blogging and 

Guest Posting.

BLOGGING

By Carolyn Cohn, Published October 1, 2013

The general consensus is that guest blogging is an excellent idea for you as a business owner. If you use guest bloggers (on occasion), it says several different things about you. All of those things are positive and people will pay attention. However, guest posting is something else entirely.

The benefits of using guest bloggers and guest posting

Although contrary to popular opinion, there are people who don’t see the merits of guest blogging. However, if you use guest bloggers to enrich your content, it shows that you are open-minded and that your goal is not only to “sell” your own content but that your primary interest is to provide value to your readers. Mixing the content up (as long as you don’t use guest bloggers’ content more often than you post your own original content) is an excellent idea and people will want to read it and to continue visiting you because they will continue to be hungry for more and more content. Having two opposing ideas here (the benefits of guest blogging and the uselessness of guest blogging) is bound to be confusing. Hopefully, the ensuing discussion will clarify the concepts.

Clearing up the confusion

There are two aspects that are worth discussing here.

• Comments, links, spam, and useless content
• Guest blogging and content marketing approaches

Content marketing is very popular right now and has been for quite a while. When you are formulating your content marketing strategy, it is very important to incorporate guest blogging into that strategy. Of course, that doesn’t say that other aspects of your content marketing strategy are not important also. With all of the information available online, there is a greater chance of spam as well and, of course, search engine optimization (SEO) is still as important as ever. All of these must be included in your content marketing strategy.

What makes a good guest blogger?

There are many different things that make a person an effective guest blogger. Of course, first and foremost, the person must write top-quality content that is free of grammatical errors and the content must presented in a way that is compelling, exciting, valuable, and thought-provoking. Hopefully, the guest blogger will have written for other reputable people and places and has become a subject matter expert in his or her field. Other important aspects of the content are that they should tell a story and touch the reader on an emotional level. Without those elements, nobody will be willing to read the content at all. If your guest blogger can accomplish all of those things, he or she has earned the privilege of putting in a backlink to his or her website.

What makes a “bad” blogger?

The blogger who can be considered a “bad” blogger is the person whose content is not focused and is not relevant. It also contains an excessive amount of backlinks and is more fluff than substance. In short, it doesn’t really have any merit.

What makes an “ugly” blogger?

The “ugly” blogger is the blogger whose only objective is to have the opportunity to use backlinks and basically generate spam. The guest blogging approach, in this case, is purely selfish and opportunistic. That guest blogger is not in it for an altruistic reason, they are in it for themselves. There is no synergy between the guest blogger and you whatsoever. You and your business are merely a vehicle.

Conclusion

It is essential that you understand the value of guest bloggers and the virtues of posting those blogs. However, it is equally important for you to recognize which guest bloggers are not good for your business and why. If you are not able to do that, it may hurt your business more than help it and that would be the worst thing to do. One of the current goals is to improve the website quality of businesses and guest blogging can help to accomplish this. Of course, make sure that the content is always fresh, unique, and intellectually stimulating.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee .

Read more at http://www.business2community.com/blogging/influence-guest-blogging-guest-posting-0632944#6wvULbqLeWZ3XVS8.99