The Data in Google Analytics should be match with the Data or Blogger Statistics.

The Data in Google Analytics should be match with the Data or Blogger Statistics: 

For Geo Location Audience is very different from the Public Data of the same month interval, and is a marked difference. This advice I extend to all other segmentations : 

Example:

In my case, my blog: Digital Marketing & A Bit of All,www.alexrojasriva.blogspot.com appears as follows :

March 7, 2014 - April 5, 2014 . 

Blogger                                          Google Analytics

Statistics -Vision General-Public       Audience-Geo-Location 
________________________________________________________________

America                                          America

 
Included Canada                              Not Included Canada 
Not Included Venezuela                    Included Venezuela 
Not Included Ecuador                      Included Ecuador
Not Included Peru                            Included Peru
Not Included Bolivia                        Included Bolivia

Europa                                             Europa

Not included France                          Included France 
Not Included Italy                             Included Italy 
Not Included Romania                       Included Romania
Not Included Greece                          Included Greece 
Not Included Turkey                          Included Turkey

Africa                                                Africa

Not Included Senegal                         Included Senegal
Not Included Equatorial                     Included Guinea Equatorial Guinea
Not Included Zambia                         Included Zambia

Asia                                                   Asia

Not Included Thailand                        Included Thailand
Not included Malaysia                        Included Malaysia
Not Included Indonesia                       Included Indonesia
Not Included Philippines                     Included Philippines
Not Included Japan                             Included Japan

Middle East                                        Middle East

Not Included Israel                             Included Israel
Not Included Iraq                               Included Iraq
Not Included United Arab Emirates     Included United Arab Emirates

My advice to Universal Analytics (Google).

Since Universal Analytics left beta version or trial period.My advice to Universal Analytics ( Google UA ) is to use the biometric system , iris or retina reading to unify once and for all the offline and online sales in its new tool, thus , will offer the same service for free with the same UA tool , most comprehensive analytical information of the client database, and allowing better segmenting on Universal Analytics tool (like by hardware: smartphone, laptop, PC, Tablet, by OS-software: include Ubuntu/Linux, by behavior: Offline, Online), just increase a field in the database of all customer website using Google Analytics tool , the same it should allowed on UA tool , allowing the transition from GA tool to UA tool, and also allowing use an iris reader developed by Google (new free app called RETINA UNIVERSAL ANALYTICS App, RUA App), also keep customers the free use , and updated interpretations of data closer to the existing reality.Every customer buying online will have to add a record reading your own iris , which will allow you to be unique , such as online and offline customer .When the customer goes to the physical store , with just a reading of the iris , which will be recorded by the smartphone Store and checked every certain period of time in case of lost or stolen smartphone regular customer, update data, suspected of usurpation of person in a physical store using a stolen or lost mobile want to buy using data from credit or debit card registered on the website before by the real client .After making a thorough check of the person is the real owner of the smartphone, is when only then we will know that all your data and the actual purchase you make will be added correctly to your buy offline behavior from the same client and your behavior will be recorded by Universal Analytics online, offline and on time.File reading iris client will be stored in the cloud , so if lost or stolen mobile Store is not very difficult to sell the next day at the store, and only checks with iris client when you have a purchase of a new customer and that also acts suspicious , since regular customers are well known to store employees , but new or recent customers is checked for safety and tranquility.Another tip , UA should not use fingerprint readers , as they have a higher percentage rate of duplication , but can be a second field to add to the database client to identify the same customer only , that is, double check identity .
Neither is recommended to use a number of client / customer card, because the customer always forget the number, or lose the card, or they forget to bring the card with them everywhere.
 With just my little recommended changes, Universal Analytics market win more customers Sitecatalyst Adobe Omniture, Clicktrack , WedTrends and Microsoft Analytics , ensuring the reign of the Analytics Market for many years .UA should never forget either encrypt the customer data, change the encryption from time to time, provide better customer service, be better simply because they are, and each of their products.

 Alex Rojas Riva

Mi consejo a Universal Analytics (Google).

Ya que Universal Analytics salió de version beta o periodo de prueba.

Mi consejo a Universal Analytics (UA de Google) es utilizar el sistema biometrico, lectura del iris o lectura de retina, para unificar de una vez por toda las ventas offline y online en su nueva herramienta, de esta manera, ofreceran el mismo servicio gratis, con la misma herramienta UA, informacion analitica mas completa del universo de clientes, y permitiendo segmentar mejor en Universal Analytics Tool, con solo aumentar un campo en la base de datos de todas las website de clientes que utilizan Google Analytics Tool, lo mismo se debe permitir en la herramienta UA, lo que permite la transicion de GA tool a UA tool, y ademas que permita utilizar un lector de iris desarrollado por Google (new free App called RETINA UNIVERSAL ANALYTICS App, RUA App), asi mantendremos los clientes que la usan gratis, actualizados y con interpretaciones de datos mas cerca de la realidad existente.

Cada cliente que compre online tendra que añadir un registro de la lectura de su propio iris, lo cual le permitira ser unico, como cliente online y offline.

Cuando el cliente va a la tienda fisica, con solo hacer una lectura del iris, que sera registrada por el smartphone de la tienda, y comprobada cada cierto periodo de tiempo en caso de perdida o robo del smartphone del cliente habitual, actualizar datos, sospecha de usurpacion de persona en una tienda fisica utilizando un movil robado o perdido por querer comprar utilizando los datos de tarjeta de credito o debito registradas con anterioridad en la website por el cliente verdadero.

Luego de efectuar el riguroso chequeo de que la persona es el verdadero dueño del smartphone, es entonces cuando solo asi sabremos que todos sus datos y la actual compra que realice se añadira correctamente a las compras offline del mismo cliente y su comportamiento sera registrado por Universal Analytics, offline, online y on time.

El archivo de la lectura del iris del cliente se guardara en la nube, asi si se pierde o roban el movil de la tienda no es muy complicado vender al dia siguiente en la tienda, y solo se chequea con el iris del cliente cuando se tiene alguna compra de un nuevo cliente y que ademas se comporta sospechoso, ya que a los clientes regulares son bien conocidos por los empleados de la tienda, pero los nuevos o recientes clientes se chequea por seguridad y tranquilidad.

Otro consejo, UA no debe utilizar lectores de huellas digitales, ya que tienen una tasa porcentual de mayor duplicidad, pero puede ser un segundo campo a añadir a la base de datos de cliente para identificar al mismo unico cliente, o sea, double check identity.

Tampoco es aconsejable utilizar un numero de cliente/tarjeta de cliente, porque siempre el cliente olvida el numero, o  pierde la tarjeta, o ellos olvidan llevar la tarjeta con ellos a todas partes.

Con solo hacer mis pequeños cambios recomendados, Universal Analytics ganara mas mercado de clientes que Sitecatalyst Adobe Omniture, ClickTrack, WedTrends, y Microsoft Analytics, asegurándose el reinado del mercado por muchos años.

UA nunca debe olvidar encriptar bien la data de los clientes, cambiar la encriptacion cada cierto periodo de tiempo, dar un mejor customer service,
ser lo mejores porque sencillamente lo son, y en cada uno de sus productos.

 Alex Rojas Riva