SOLD OUT - Tableau 9.0 Launch Road Show -London

London | 30 April, 2015 | 1:00 - 7:00PM BST

Location

Grange, St Pauls Hotel

10 Godliman Street

London

EC4V 5AJ

United Kingdom

Map Link

Tableau 9.0 Road Show – Smart Meets Fast
We're excited to announce Tableau 9.0 and we're bringing it to a city near you. Whether you're new to Tableau or a long-time fan, you'll get a chance to see the new features and get hands-on with the product. Then have a drink with us and other Tableau customers after the presentations.

What's exciting about 9.0?

• Analytics in the Flow: We've focused on features that help you stay focused. New Level-of-Detail Expressions make an expanse of new questions answerable.
• Auto Data Prep: Analytics isn't just for pretty data. Tableau 9.0 automates much of the drudgery of cleaning up messy data, especially Excel spreadsheets.
• Smart Maps: Ask deeper questions about place with geographic search and the ability to lasso irregular shapes. In Tableau 9 maps are more responsive and faster, all the better to delight users
• New Tableau Server: Manage your content more easily with a refreshed look & feel in Tableau Server and Tableau Online 9.0.
• Faster Performance: We've not only made analytics faster, we've made your workbooks faster via parallel queries, Query Fusion, and smarter query caches.

Who should attend?
If you answer yes to any of the following questions, this event is for you.

• Do you currently use Tableau?
• Do you want to learn more about Tableau and the newest features in 9.0?
• Do you want to network with other Tableau users?

Agenda
1:00 – 1:30 PM Registration + Networking
1:30 – 2:30 PM Tableau 9.0 Keynote
2:30 – 3:00 PM Break
3:00 – 4:00 PM Breakout Sessions

• Hands on Learning Basic: For anyone new to Tableau
• Hands on Learning - 9.0 Deep Dive: For current Tableau customers to explore the new features
• Tableau for Enterprise: For IT and executives

4:00 - 5:00 PM Happy Hour + Sponsor Expo
5:00 – 7:00 PM London Tableau User Group with presentations by:

• Andy Cotgreave of Tableau - "Design Decisions in Dashboards"
• Rob Radburn of Leicestershire County Council - "Can Tableau Save You £100M?"

*If you plan on attending the Hands on Learning session, please come prepared with your computer and download these instructions and data setsbefore you arrive

**Even if you are only going to attend the TUG – you must register on this website to confirm your attendance at the meet up.

Each event is free to attend, so spread the word to your colleagues and fellow Tableau fans.

Deploying a Mobile Application Isn’t Enough – Mobile Experience Analytics completes the puzzle

Deploying a Mobile Application Isn’t Enough – Mobile Experience Analytics completes the puzzle

POSTED ON 25 JAN 15

COMMENTS 0

BY ALEX MASSIE

OUR THOUGHTS

Mobile Apps have become an integral part of everyday activities and a necessary part of how we all “do business”.  They are all the rage, and are only going to increase in popularity.  Gartner recommends that business leaders prioritize deploying mobile applications among their top initiatives for 2015.  The Bill and Melinda Gates Foundation recently identified mobile banking as one of the four exciting breakthroughs in their annual letter to shareholders.  With so much emphasis on building and deploying new mobile applications, there is potential for missing a key part of successful mobile experience strategies – Evaluating what works, and what doesn’t – through analytics and reporting.  ClickFox has analyzed hundreds of mobile applications as an important part of customers’ journeys, and our key learnings are highlighted below.

We’ve learned that Mobile is an incredible channel for so many different reasons.  When done well, it can be incredibly popular and “sticky” for customers.  For one of our clients, 75% of their customers who use mobile – use mainly mobile – with little reliance on other channels.  On another front, because it’s instant gratification and self-service (interpret, no human), it’s a great indicator of true customer needs.  The sensitivity of having to justify to another human being why you’re calling for the 6th time in 2 days to check on the status of your payment  is gone.  Since the mobile application a) doesn’t judge and b) is RIGHT THERE and begging for your attention, customers just do it.  While not the primary benefit, in this way mobile can also provide an invaluable tool for prioritizing proactive strategies to meet customers’ insatiable appetite for information.

It’s unlikely that you’ll get everything right the first time you deploy your mobile application.  Visibility into usage patterns, most popular sections, journeys to abandonment, and least popular functions can drive critical identification and prioritization of the next steps to take.  For instance, what if you learn through analytics that for every 100 customers who begin utilizing the mobile application, 50 of them don’t return after their first 1 to 2 visits?  Or, what if you learn that the mobile application is incredibly functional for those that use it, but only a very small fraction of your customer base actually does so?  Those 2 very different insights would lead to executing dramatically different strategies for improving your mobile application.  In the first example, identifying the journeys taken that lead to abandonment, segmented by customer profile, would go a long way towards identifying the root cause of the problem.  In the second, it would be paramount to identify the types of customers who are “finding” the app on their own vs. not, and crafting marketing strategies to approach those who need prodding.

Mobile is an important piece of the puzzle, but not THE only piece of the puzzle.  Remember when 15 years ago prognosticators predicted the death of contact centers, as the web would take over everything?  We certainly have seen a substantial increase in the percentage of customer activity that migrates from live employees to the web, but it also has created a new phenomenon – more educated and empowered customers – who ask increasingly complex questions of your live representatives.  Mobile will be important, but, just like the web, it won’t be the end-all be-all.  Understanding not only how your mobile application is being used, but also identifying how it “fits” with all of the other touchpoints customers use during their journey is especially important.   Our research indicates that journeys are over 30% more predictive than individual events or moments of time for key business drivers such as customer satisfaction, complaints analysis and reducing churn.

Creating adequate logging must be one of your “pillars” during the deployment and modification of your mobile application.  Without a “cookie-crumb” trail of customer activity, time stamps, and customer identity when possible, understanding mobile behaviors and linking them to the broader journey will be impossible.  With tight IT resources and short deadlines, it can be tempting to sacrifice ample logging during the development phase, but this deploys an application on a shaky foundation to begin with and leads to long term viability concerns right out of the gate.

In conclusion, mobile applications are of increasing importance everywhere in the enterprise space, not only in serving customers.  It’s essential that leaders do three things as part of these projects to ensure they have a great mobile experience for their customers and employees.

1) Create a mobile application that offers customers and employees the options they’re looking to complete.

2) Create adequate logging and tracking so a record is made of the experience that can be analyzed later.

3) Analyze mobile experiences independently and in combination with other channels so that the full journey is understood and mobile enhancements are more grounded and strategic with understanding of the full customer or employee journey in mind.

Following these strategies can lead to a great mobile experience for your customers and employees.  To learn more about how ClickFox helps our customers with mobile and other channels as a part of the customer journey, visit www.clickfox.com.

Interview with John Marshall, CEO of ClickTracks

JUN052007

Interview with John Marshall, CEO of ClickTracks

I had the pleasure of talking to John Marshall, CEO of ClickTracks, about his company’s present and future.

The first issue we talked about was one that is difficult to avoid, even though it has probably been discussed to death already. You probably already guessed it, but I was interested in hearing John’s views about the effect of the new version of Google Analytics. He is convinced that many Google Analytics users would never consider paying for web analytics anyhow. Therefore it doesn’t negatively impact ClickTracks’ sales. John saw an increase in sales right after the free version was announced. He explains that people use a free tool as proof of concept and then graduate on from that.

John views WebTrends as the main competitor of ClickTracks.

I also asked John about the plans for ClickTracks Appetizer. He was keen to point out that the key thing about the solution is the free web analytics classes provided by the company. ClickTracks Appetizer is the vehicle that enables them to teach for free and is supposed to suit someone who is getting started in web analytics. ClickTracks is, however, starting to get into some slightly more advanced topics now—teaching more advanced segmentation, for instance.

Every month ClickTracks also announces a Web Analytics Day when advanced features are made available in ClickTracks Appetizer. That combined with free classes is pretty effective, and I was wondering if they had considered taking Web Analytics Day on the road. John told me they would like to, but they would have to team up with a couple of other companies for it to be doable. An idea is to perhaps combine it with tracks about search engine optimization and PPC management.

Many web analytics vendors are branching out and aiming to offer a complete package covering all aspects of online optimization, not just web analytics. I asked John whether ClickTracks has any similar plans, and he said that they are working on some interesting new things that will probably be announced in a couple of months.

When John was on the vendor panel at Emetrics London, he said that ClickTracks has the ambition of making their solution the iPod of web analytics. He also mentioned that their unofficial slogan is “web analytics that sucks less.” I thought both things were very colorful and asked him to elaborate a little. John went on to say that ClickTracks has always tried to attack problems in a different way. One such example is ClickTracks’ approach to funnel analysis, which strictly speaking perhaps should be named something different.

John explained that iPods were much bigger than competing solutions when they came out, plus they went against the convention that portable music players should use flash memory and instead used a hard disk. But it turned out that other players, which used what was considered more modern technology, didn’t have enough storage capacity for people to use them. In the same manner, ClickTracks is not afraid of taking a different approach if it will result in a better experience for the analyst.

The most meaningless report that John has seen is “top paths through the site.” ClickTracks has consistently refused to provide this report as it doesn’t add any value. People have, however, asked for it many times but they are, in John’s experience, starting to learn that it’s not that useful.

ClickTracks’ biggest challenge in 2007 is integration with other tools, and North America is a bit farther ahead in that process than Europe. About twenty of ClickTracks’ clients have integrated, or are currently integrating, with other enterprise systems.

Generally John thinks that companies in the USA are somewhat ahead of Europe, probably because of a stronger tradition of direct marketing and looser privacy regulation.

Approximately one-quarter of ClickTracks’ customers are located in Europe. ClickTracks has its European headquarters in the UK and will be expanding from there. The next country in line is for an office is probably Germany.

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Part of the interview is available as a podcast:
johnmarshall.mp3

Listen: Podcast

Written by +Lars Johansson

and posted in Author Lars Johansson, English, From WebAnalysts.Info, podcast, Web Analytics

Läs mer: http://www.outfox.com/interview-with-john-marshall-ceo-of-clicktracks/#ixzz3R7WuRZL5
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