The Importance of Redesigning Your Website

The Importance of Redesigning Your Website

Redesigning a website takes time and money, but in the end a revamp is a wise investment. Your website is essentially a virtual business card, and your strongest online marketing tool.

https://fueled.com/tech-industry/fueled-website-development/

Whether you’re looking for the best web development in LA or revamping in NYC, make the most of business by keeping your website fresh, up-to-date, and user-friendly.

Outdated

The Web is constantly changing: Web technology that was once considered cutting-edge is most likely out-of-date today. A website makeover will give you and your business an advantage in the competitive, online sphere..

In fact, design is a leading factor in user trust. According to a study titled, “Trust and Mistrust of Online Health Sites,” 94 percent of the participants agreed that an updated, better looking website is more trustworthy than an outdated design, even if the information displayed on both is accurate and of equal quality.

Usability

If your readers are unable to find what they’re looking for quickly, they will leave. To prevent visitors from clicking on competitor sites, it’s important to ensure that your website design is user-friendly. Ultimately, users shouldn’t have a problem with navigating the site or finding your contact information. The best designs feel intuitive: try to capture this element when redesigning your site and you’ll have an excellent web marketing tool at your disposal. 

Social Media

Most websites have a social media bar or plugin – if your company site is missing a social feature, then you’re probably ranking below your competitors. By including a social network bar on your page, users will be able to tweet, share, or pin your content, giving you and your business free and easy advertising. This feature also increase brand loyalty as customers are able to engage with your company on a whole new level.

Rebranding

If your company has recently undergone rebranding, you’ll need to update your design to reflect your new marketing strategy. Rebranding includes more than a fancy new logo and color scheme to match –rebranding also requires updated content.

In addition, if your site’s purpose has changed or your business’ identity has taken a turn, then the layout should correspond to your new goals.

Mobile-Friendly

As mobile usage grows so does web app development, it’s important to ensure that your site can be viewed on a variety of devices, including tablets, smartphones, laptops, and desktops. By optimizing your new site for mobile, you’re guaranteed to reach a larger audience than you would with a website that is not mobile-friendly. 

Additionally, recent algorithm changes from Google that were announced in 2015 underscore the importance of mobile-optimization: websites not formatted for mobile will appear lower in the search results than those that are mobile-ready.

Website redesign can be intimidating, but partnering with an experienced design firm will not only speed up the process, but will relieve any technology-related stress you may have. It’s also important to note that the term “redesign” doesn’t necessarily mean you should change every aspect of your site. In fact, a website redesign could entail simple changes, such as making functional modifications (e.g. mobile responsiveness). 

 

SEO

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USA Office:
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Phone: (212) 901 8616, Fax: (212) 901 8617
 
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Phone: +91 0120-4533500

WEBSITE DEVELOPMENT FOR COMPANY SUCCESS

Anyone who has ever been involved in running a business knows that an effective product or service does not guarantee success. When your potential customers are unaware of your company’s existence, or they don’t understand how you can benefit their lives, they won’t buy your product.

https://fueled.com/tech-industry/fueled-website-development/

That’s why strong website development is so important.  When designed by talented website developers who approach each project individually, websites can be an extremely powerful method of lead generation. The following are just a few of the ways your web presence can help you achieve success:

Getting Customer Attention

In most cases, potential customers do not stumble across websites unprompted. It’s much more likely that they’ll find your website as a result of an internet search. 

By incorporating keywords into your website’s content, you’ll boost your chances of appearing in a relevant Google search, helping you achieve that critical first step: getting potential customers to know you exist. 

To increase your visibility on the web, you should not only feature the keywords prominently on the homepage, but also host a blog that shares relevant information with users. Doing so gives you even more opportunities to reach the kind of people most likely to be interested in your service or product.

Demonstrating Your Product

An intuitive website could be designed to show off to customers what exactly your product or service can do for them. For example, if you’re selling a new tool or promoting an app, a quick video embedded on the homepage to demonstrate it is an excellent visual element to include.

That said, you don’t need to rely on video. Many great websites make effective use of clean and simple graphic design to explain how a service benefits customers in easy-to-digest visual language (e.g. infographics). Whatever route you choose, if your website is organized around explaining what your product does in a concise and engaging manner, you’ll have made your way through another major hurdle on the path to success.

Marketing Opportunities

Although a great website can often convince someone to buy your product right away, it’s true that even your target user will not necessarily click through and convert to a paying customer. Luckily, you can build your website to clearly direct viewers towards additional marketing campaigns, such as an email newsletter. As such, marketing experts often suggest that companies include numerous lead generation forms throughout their sites.

Do you offer free estimates for your service? Include a form for that. Are you currently offering a free promotion? Make sure potential customers can easily spot the form to sign up for it on the relevant portion of your site.

Establishing Credibility

While you may be fully aware of the fact that your past clients have been thrilled with your service, it is safe to assume new customers are unaware of this fact. Fortunately, a great website easily solves this problem for you: All you need is a page which features testimonials.

Your homepage should be the main feature that grabs the attention of a customer and explains to them how you can address a need in their own life. Testimonials from previous clients help to establish your credibility because consumers are more likely to trust their peers than just the brand speaking for itself. This can be a critical ingredient in your recipe to success, getting previously skeptical people to make a purchase.

Creating a Brand

There is a universally accepted fact in the business world: Proper branding is key to success. Your company should have a fully-realized identity that customers recognize in the form of visual imagery, language use, and overall attitude.

The right website may be the most powerful tool you have for establishing your brand early, because it allows you to include all of the elements of effective branding. The images you display on the screen, the tone of your content, and the user experience itself will all come together to reflect the values of your company.

Your website is a representation of your unique brand, and as such it is essential to hire experts who work hard to understand what makes your business stand out. They’ll translate what they learn into a website that will set you on the course to success.

Fueled EditorialAuthor

12/07/2016

OUR TOP SITES FOR DESIGN INSPIRATION

Issue 36

Posted on November 30th 2016

WEBSITE DEVELOPMENT FOR COMPANY SUCCESS

Posted on December 7th 2016

Why doctors and lawyers have better wages than engineers?

Why doctors and lawyers have better wages than engineers? The engineers invented the motorway or highway, trains, cars, motorcycles, airplanes, ships, boats, spacecraft, PC, mobiles, tablets, phablets, freezers, microwaves, mainframes, washmachines, TV, Smart-TV, etc. Hardware and software. If we made their life better, Why they pay less for our Job? This is not fair ! Lawyers' wages: (from 100 to 5000) $/hour, Doctors' wages: (from 80 to 2000) $/hour, 
Engineers' wages: (from 20 to 80) $/hour.
Each Lawyer is specialised in one branch of 13 different categories of law
Each Doctor is specialised in one branch of 35 different human categories of medicine.
But System Engineers specialised in Web Analytics must to handle 50 web analytical tools ranging from forensic analysis, SEO, data extraction, clickstream, multiple outcomes, experimentation, A/B test, MVT, Voice of Customer, Business Intelligence, Competitive Intelligence, reports, dashboards, and Insights.

This not fair !

Deploying a Mobile Application Isn’t Enough – Mobile Experience Analytics completes the puzzle

Deploying a Mobile Application Isn’t Enough – Mobile Experience Analytics completes the puzzle

POSTED ON 25 JAN 15

COMMENTS 0

BY ALEX MASSIE

OUR THOUGHTS

Mobile Apps have become an integral part of everyday activities and a necessary part of how we all “do business”.  They are all the rage, and are only going to increase in popularity.  Gartner recommends that business leaders prioritize deploying mobile applications among their top initiatives for 2015.  The Bill and Melinda Gates Foundation recently identified mobile banking as one of the four exciting breakthroughs in their annual letter to shareholders.  With so much emphasis on building and deploying new mobile applications, there is potential for missing a key part of successful mobile experience strategies – Evaluating what works, and what doesn’t – through analytics and reporting.  ClickFox has analyzed hundreds of mobile applications as an important part of customers’ journeys, and our key learnings are highlighted below.

We’ve learned that Mobile is an incredible channel for so many different reasons.  When done well, it can be incredibly popular and “sticky” for customers.  For one of our clients, 75% of their customers who use mobile – use mainly mobile – with little reliance on other channels.  On another front, because it’s instant gratification and self-service (interpret, no human), it’s a great indicator of true customer needs.  The sensitivity of having to justify to another human being why you’re calling for the 6th time in 2 days to check on the status of your payment  is gone.  Since the mobile application a) doesn’t judge and b) is RIGHT THERE and begging for your attention, customers just do it.  While not the primary benefit, in this way mobile can also provide an invaluable tool for prioritizing proactive strategies to meet customers’ insatiable appetite for information.

It’s unlikely that you’ll get everything right the first time you deploy your mobile application.  Visibility into usage patterns, most popular sections, journeys to abandonment, and least popular functions can drive critical identification and prioritization of the next steps to take.  For instance, what if you learn through analytics that for every 100 customers who begin utilizing the mobile application, 50 of them don’t return after their first 1 to 2 visits?  Or, what if you learn that the mobile application is incredibly functional for those that use it, but only a very small fraction of your customer base actually does so?  Those 2 very different insights would lead to executing dramatically different strategies for improving your mobile application.  In the first example, identifying the journeys taken that lead to abandonment, segmented by customer profile, would go a long way towards identifying the root cause of the problem.  In the second, it would be paramount to identify the types of customers who are “finding” the app on their own vs. not, and crafting marketing strategies to approach those who need prodding.

Mobile is an important piece of the puzzle, but not THE only piece of the puzzle.  Remember when 15 years ago prognosticators predicted the death of contact centers, as the web would take over everything?  We certainly have seen a substantial increase in the percentage of customer activity that migrates from live employees to the web, but it also has created a new phenomenon – more educated and empowered customers – who ask increasingly complex questions of your live representatives.  Mobile will be important, but, just like the web, it won’t be the end-all be-all.  Understanding not only how your mobile application is being used, but also identifying how it “fits” with all of the other touchpoints customers use during their journey is especially important.   Our research indicates that journeys are over 30% more predictive than individual events or moments of time for key business drivers such as customer satisfaction, complaints analysis and reducing churn.

Creating adequate logging must be one of your “pillars” during the deployment and modification of your mobile application.  Without a “cookie-crumb” trail of customer activity, time stamps, and customer identity when possible, understanding mobile behaviors and linking them to the broader journey will be impossible.  With tight IT resources and short deadlines, it can be tempting to sacrifice ample logging during the development phase, but this deploys an application on a shaky foundation to begin with and leads to long term viability concerns right out of the gate.

In conclusion, mobile applications are of increasing importance everywhere in the enterprise space, not only in serving customers.  It’s essential that leaders do three things as part of these projects to ensure they have a great mobile experience for their customers and employees.

1) Create a mobile application that offers customers and employees the options they’re looking to complete.

2) Create adequate logging and tracking so a record is made of the experience that can be analyzed later.

3) Analyze mobile experiences independently and in combination with other channels so that the full journey is understood and mobile enhancements are more grounded and strategic with understanding of the full customer or employee journey in mind.

Following these strategies can lead to a great mobile experience for your customers and employees.  To learn more about how ClickFox helps our customers with mobile and other channels as a part of the customer journey, visit www.clickfox.com.

Should mobile phones be banned in cars?

                                     Should mobile phones be banned in cars?

    We all know that mobile phone that mobile phones are a distraction in cars. It is annoying and frightening to see people taking on their hand-held mobile phones while driving, especially, when their behavior creates a hazardous situation for everyone on the road. However, banning mobile phones use in cars is like stuffing a Genie into the bottle. There are certain obvious cases were mobile phone use truly should be banned, such as teenage drivers and bus drivers but there are a lot of people who depend on communicating while driving.

    Below we show the results of two recent studies:

AAA study

    This study showed the rank of distraction and gave the distraction level a score from 1.0 to 5.0. Here are the results:

No distractions	1.00
Radio on	1.21
Audio book	1.75
Hands-free mobile phone	2.27 (talking only, not looking at the mobile phone)
Talking to passenger	2.33 (passenger unaware of surroundings)
Hand-held mobile phone	2.45
Speech to text	3.06
Operational span task	5.00 (solving a math problem while trying to remember a fact)

Virginia Tech & NHTSA study

    This study found that the risk of an accident depended on the specific task associated with mobile phones. Here are the results:

Task	Risk  Range (with 95% confidence)
Hand held mobile phone use	1.20-2.49
Portable Hands-free mobile phone use	0.49-2.30
Integrated Hands-free mobile phone use	0.25-1.31
Visual and manual subtask	1.91-4.51

Putting things in perspective, accident risk depends on a number of other factors:

• ·         Speed              

Driving (MPH)	Risk
1	5%
10	1.62%
20	2.65%

• ·         Choice of roads

There is a huge variation in accident risk depending on the choice of road. The accident rate on a complex urban arterial road is about 10 times higher than a motorway.

• ·         Age

Drivers under 25 years old are at 3x risk of having an accident. Old age is not a big problem until the driver gets quite old around 70 years old.

• ·         Gender

Men get in more fatal accidents. Women get in slightly more fender benders.

• ·         Alcohol

In California State, a blood alcohol concentration of 0.08 is the legal limit but any amount of alcohol is dangerous. A legal drunk driver, about two drinks for most people, is about equal to teenage driver.

Blood Alcohol Concentration (BAC)	Relative Risk
0.00	1.0
0.05	1.8
0.08	3.2
0.12	7.1
0.21	30.5

• ·         More factors

•              All drivers think they are better drivers than they                        really are.
•              Some drivers have mental deficits anger issues that                     make them far more dangerous than the rest of                           population.
•               Citations for moving violations predict how likely                     you will be to get in an accident.

These studies are ones of many that show that any form of talking puts a cognitive load on the brain and causes a degree of distraction. Also, anything that puts a load on the brain also tends to narrow our peripheral vision. That is, we literally see less when we are distracted. Without a doubt, handheld mobile phone use, any task involves touching the mobile phone, talking to passenger in the front seat and taking your eyes off the road will increase your risk of an accident.

These studies show that driver judgement is a big factor but even with typical drive judgement, visual and manual task will cause more accidents. Until we have self-driving cars, it is reasonable to ban the worst offenders: handheld mobile and texting.

Here is what we know:

                    Pros                    vs                       Cons

• ·         Talking with

Hands free mobile	Hand held mobile
Better for driving	Worst for driving
It is not illegal/It is not easy to enforce	It is easy to enforce/That should be banned
It is not risk-free, Risk Range : 0.25-2.30	Highest risk of accident, Risk Range : 1.20-2.49
It is not as safe as driving without distractions	It is totally unsafe

• ·         Texting

Speech to text is dangerous	Touching to text is dangerous
Worse that driving drunk	The worst of all
That should be banned (speech to text, score: 3.06 distraction level, where MIN is 1.0 & MAX is 5.0)	That should be banned (visual and manual subtask, Risk Range: 1.91-4.51)

• ·         Trying to find your mobile

No problem at all

Dangerous, but if the driver uses good judgement, then it is a limited hazardous

When you look at the risk and the carnage on the roads, it is questionable whether humans should be driving cars at all.

Talking on mobile is about the same cognitive load                    as talking to someone/passenger in the front seat.          Should talking to a passenger be banned? , yet                          nobody is suggesting banning passengers from                          talking to driver.

Listening to Audio-book is less cognitive load as a                    conversation or talking but the driver might be                          listening to the Audio-book close to 100% of the time.          Should Audio-books be banned from cars?

A teenage driver is about the same risk as a legally drunk         driver. Yet, a teenage driver has to actually drive in order         to learn how or know-how.          Should teenage driver and/or drunk driver be banned                from cars?