Showing posts with label software. Show all posts
Showing posts with label software. Show all posts

Saturday, May 16, 2015

Why doctors and lawyers have better wages than engineers?

Why doctors and lawyers have better wages than engineers? The engineers invented the motorway or highway, trains, cars, motorcycles, airplanes, ships, boats, spacecraft, PC, mobiles, tablets, phablets, freezers, microwaves, mainframes, washmachines, TV, Smart-TV, etc. Hardware and software. If we made their life better, Why they pay less for our Job? This is not fair ! Lawyers' wages: (from 100 to 5000) $/hour, Doctors' wages: (from 80 to 2000) $/hour, 
Engineers' wages: (from 20 to 80) $/hour.
Each Lawyer is specialised in one branch of 13 different categories of law
Each Doctor is specialised in one branch of 35 different human categories of medicine.
But System Engineers specialised in Web Analytics must to handle 50 web analytical tools ranging from forensic analysis, SEO, data extraction, clickstream, multiple outcomes, experimentation, A/B test, MVT, Voice of Customer, Business Intelligence, Competitive Intelligence, reports, dashboards, and Insights.


This not fair !

Wednesday, February 05, 2014

Satya Nadella named Microsoft CEO as Bill Gates steps down as chairman.


The Guardian home

Satya Nadella named Microsoft CEO as Bill Gates steps down as chairman

Veteran insider becomes only third boss in tech giant's history as co-founder Gates assumes new role on Microsoft's board
Satya Nadella.
Satya Nadella. Photograph: Microsoft/Reuters
Microsoft settled on a veteran insider as its replacement for long-time CEO Steve Ballmer on Tuesday, ending a five-month search with a choice some analysts called a “safe pick” for the software behemoth.
India-born Satya Nadella, 46, head of the company's cloud computing division and enterprise business, was appointed after a team of headhunters concluded a five-month search that included some of the most world’s most famous executives.
Nadella is only the third person to lead Microsoft; since the company was founded 39 years ago, only co-founder Bill Gates and Ballmer have headed it. But in recent years the company has looked flat-footed as rivals Apple, Google and Facebook have dominated and innovated in hardware, online services and social media.
In a nod to Nadella's low profile outside the company, Microsoft introduced him with a sleek web page that was heavy on biographical details including the revelation that he relaxes by reading poetry.
Ballmer said he would step down last August amid mounting criticism of the company’s dependence on its Windows, Microsoft Office and workplace software, products that have generated massive profits for the company for decades but are being increasingly challenged by online alternatives. In a statement, Ballmer said Nadella was “the right leader at the right time” for Microsoft.
Some were less sure. In a note to investors, analysts at FBR Capital Markets said the appointment of Nadella was a "safe pick" compared to choosing an outsider. Microsoft was among the first to innovate in areas like smartphones, tablets and cloud services. But it has seen those ideas better executed by rivals including Apple and Amazon, the note said.
As part of the announcement, Gates said he would step down as chairman to assume a new role on the board as founder and technology adviser. John Thompson, the Microsoft board member who oversaw its search for a new chief executive, becomes chairman. “During this time of transformation, there is no better person to lead Microsoft than Satya Nadella,” Gates said..
“Satya is a proven leader with hardcore engineering skills, business vision and the ability to bring people together. His vision for how technology will be used and experienced around the world is exactly what Microsoft needs as the company enters its next chapter of expanded product innovation and growth,” Gates said in his statement.
Nadella may be little known outside of Microsoft’s sprawling Redmond campus, but inside it he is a star. Before being named as CEO he ran one of Microsoft's fastest growing divisions, cloud services. Revenue at the division soared 107% compared to a year ago, the company said when it reported its fiscal second-quarter results on 23 January. Most of his experience is in serving corporate customers – the source of two-thirds of Microsoft profits.
He has also been unafraid to speak his mind on sensitive issues. In December, speaking at the Le Web conference in Paris, Nadella addressed the revelations of the NSA whistleblower Edward Snowden, saying they demonstrated that “the surveillance system has to be reformed”.
"Businesses and users are going to use technology only if they can trust it," said Nadella. "Clearly now it's the responsibility, I think, of governments – the US government included – to restore that trust. The only mechanisms that I think we have learned is that the respect for the liberties of people and the rule of law is the one way to have societies thrive."
Microsoft's decision to retain Gates worried some observers. Sydney Finkelstein, a leadership professor at Dartmouth's Tuck School of Business, said there were huge challenges ahead for Nadella. Finkelstein said making changes within a company as large as Microsoft was difficult for any CEO, and more so when the senior figures being replaced were, as in the case of Gates, still playing a part.
“The next CEO needs to instil a level of risk-taking and innovation,” said Finkelstein. He pointed to examples of insiders shaking up big companies after the resignation of a famous CEO – Bob Iger, for example, took over at Disney after Hollywood legend Michael Eisner was forced out amid criticism that the the media firm was losing its way to younger rivals. Iger went on to revitalise Disney, buying Pixar and Marvel.
“But that’s much harder to do if the people who used to run it are still breathing over your shoulder,” said Finkelstein.
Finkelstein also noted that before Nadella’s appointment, the top job at Microsoft had been linked to a number of leading executives outside the company, including Ford CEO Alan Mulally. “The fact that he is relatively unknown outside Microsoft is interesting, especially in the light of the big names that were associated with the job. It makes you wonder if he was the first choice,” Finkelstein said.
James Staten, an analyst with Forrester Research, was more positive. "Satya Nadella is a tough, number-driven leader. [His appointment] will be a great thing for the overall direction of the company," Staten said.
"Nadella is a visionary, is making it happen, and knows what it takes to drive change in the unique Microsoft culture. An outsider would have a hard time accomplishing this coming in fresh. And time is of the essence."
In a statement about his hiring, Nadella called Microsoft “one of those rare companies to have truly revolutionized the world through technology,” and said, “I couldn’t be more honoured to have been chosen to lead the company.
"The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster and continue to transform. A big part of my job is to accelerate our ability to bring innovative products to our customers more quickly.”
Nadella joined the company in 1992 and as well as heading cloud services, he also held leadership roles in server software, internet search and business applications. Born in Hyderabad, he holds a master's degree in computer science from the University of Wisconsin, and a master's in business administration from the University of Chicago.
Married for 22 years and with three children, he counts cricket and poetry among his hobbies. In an email to Microsoft employees on Tuesday morning, he wrote that he is “defined by my curiosity and thirst for learning.”
On the web page constructed for his announcement, Microsoft said:
Microsoft’s new CEO finds relaxation by reading poetry, in all forms and by poets who are both Indian and American. “It’s like code,” he says. “You’re trying to take something that can be described in many, many sentences and pages of prose, but you can convert it into a couple lines of poetry and you still get the essence, so it’s that compression.” Indeed, he says, the best code is poetry.
In a video interview, Nadella said he was “honoured, humbled, excited,” by his appointment. “We have tremendous opportunity and that’s exciting. And I’m also grounded on our challenges. In fact that is the adventure and the constraint that also creates, I think, the competitive zeal in me to be able to do great work,” he said.

Monday, February 03, 2014

"We empower people and businesses to realize their potential"

Craig Bailey
20 de febrero de 2013

    "We empower people and businesses to realize their potential"
    The most interesting part of this interview with Steve Ballmer is his answers to the following two questions from Jason Pontin:
    “ I understand Google’s vision for the future of computing....

"We empower people and businesses to realize their potential"

The most interesting part of this interview with Steve Ballmer is his answers to the following two questions from Jason Pontin:

    I understand Google’s vision for the future of computing. I know what Apple stands for. I used to understand what Microsoft stood for. I no longer know. What’s your vision for the company?

    This question quintessentially is a question of altitude. So, in this context tell me what Google and Apple stand for, and I’ll give you the equivalent.

    Google stands for indexing the world’s information in a useful fashion. That’s their claim to planetary utility. Steve Jobs said Apple made insanely great devices for consumers. That altitude.

    At that level of altitude, I’ll give you the slogan, and then I’ll sort of put just a little meat on it. We empower people and businesses to realize their potential. And to expand, I would simply say we’re about defining the future of productivity, entertainment, and communication. In the new world, software is going to have to come in kind of an integrated form—or at least a well-designed form that includes cloud services and devices.

Ballmer says “we’re about defining the future of productivity, entertainment, and communication”. I think that’s a good goal, but I don’t think Microsoft are really understanding the needs of the user. Windows 8 for example, has been a productivity killer for me and many others. 

Tuesday, January 07, 2014

Lenguajes de Programacion Web (Ventajas y Desventajas).


Masters Hackers


Lenguajes de Programacion Web (Ventajas y Desventajas)
Antiguo 21-Oct-2010, 14:28   #1
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Lightbulb Lenguajes de Programacion Web (Ventajas y Desventajas)

HTML
Desde el surgimiento de internet se han publicado sitios web gracias al lenguaje HTML. Es un lenguaje estático
para el desarrollo de sitios web (acrónimo en inglés de HyperText Markup Language, en español Lenguaje de
Marcas Hipertextuales). Desarrollado por el World Wide Web Consortium (W3C). Los archivos pueden tener
las extensiones (htm, html).
Sintaxis:
Código HTML:
<html> (Inicio del documento HTML)
<head>
( Cabecera )
</head>
<body>
( Cuerpo )
</body>
</html>
<b> </b> Negrita
<p> </p> Definir parrafo
<etiqueta> Apertura de la etiqueta
</etiqueta> Cierre de la etiqueta
Ventajas:
· Sencillo que permite describir hipertexto.
· Texto presentado de forma estructurada y agradable.
· No necesita de grandes conocimientos cuando se cuenta con un editor de páginas web o WYSIWYG.
· Archivos pequeños.
· Despliegue rápido.
· Lenguaje de fácil aprendizaje.
· Lo admiten todos los exploradores.
Desventajas:
· Lenguaje estático.
· La interpretación de cada navegador puede ser diferente.
· Guarda muchas etiquetas que pueden convertirse en “basura” y dificultan la corrección.
· El diseño es más lento.
· Las etiquetas son muy limitadas.



Javascript
Este es un lenguaje interpretado, no requiere compilación. Fue creado por Brendan Eich en la empresa Netscape
Communications. Utilizado principalmente en páginas web. Es similar a Java, aunque no es un lenguaje
orientado a objetos, el mismo no dispone de herencias. La mayoría de los navegadores en sus últimas versiones
interpretan código Javascript.
El código Javascript puede ser integrado dentro de nuestras páginas web. Para evitar incompatibilidades el
World Wide Web Consortium (W3C) diseño un estándar denominado DOM (en inglés Document Object
Model, en su traducción al español Modelo de Objetos del Documento).
Sintaxis:
Código:
Código HTML:
<script type="text/javascript"> ... </script>
Ventajas:
· Lenguaje de scripting seguro y fiable.
· Los script tienen capacidades limitadas, por razones de seguridad.
· El código Javascript se ejecuta en el cliente.
Desventajas:
· Código visible por cualquier usuario.
Formatted: Font: (Default) Arial
· El código debe descargarse completamente.
· Puede poner en riesgo la seguridad del sitio, con el actual problema llamado XSS (significa en inglés
Cross Site Scripting renombrado a XSS por su similitud con las hojas de estilo CSS).



PHP
Es un lenguaje de programación utilizado para la creación de sitio web. PHP es un acrónimo recursivo que
significa “PHP Hypertext Pre-processor”, (inicialmente se llamó Personal Home Page). Surgió en 1995,
desarrollado por PHP Group.
PHP es un lenguaje de script interpretado en el lado del servidor utilizado para la generación de páginas web
dinámicas, embebidas en páginas HTML y ejecutadas en el servidor. PHP no necesita ser compilado para
ejecutarse. Para su funcionamiento necesita tener instalado Apache o IIS con las librerías de PHP. La mayor
parte de su sintaxis ha sido tomada de C, Java y Perl con algunas características específicas. Los archivos
cuentan con la extensión (php).
Sintaxis:
Código:
La sintaxis utilizada para incorporar código PHP es la siguiente:
Código HTML:
<?
$mensaje = “Hola”;
echo $mensaje;
?>
Tambien puede usarse:
Código:
<?php
$mensaje = “Hola”;
echo $mensaje;
?>
Ventajas:
· Muy fácil de aprender.
· Se caracteriza por ser un lenguaje muy rápido.
· Soporta en cierta medida la orientación a objeto. Clases y herencia.
· Es un lenguaje multiplataforma: Linux, Windows, entre otros.
· Capacidad de conexión con la mayoría de los manejadores de base de datos: MysSQL, PostgreSQL,
Oracle, MS SQL Server, entre otras.
· Capacidad de expandir su potencial utilizando módulos.
· Posee documentación en su página oficial la cual incluye descripción y ejemplos de cada una de sus
funciones.
· Es libre, por lo que se presenta como una alternativa de fácil acceso para todos.
· Incluye gran cantidad de funciones.
· No requiere definición de tipos de variables ni manejo detallado del bajo nivel.
Desventajas:
· Se necesita instalar un servidor web.
· Todo el trabajo lo realiza el servidor y no delega al cliente. Por tanto puede ser más ineficiente a medida
que las solicitudes aumenten de número.
· La legibilidad del código puede verse afectada al mezclar sentencias HTML y PHP.
· La programación orientada a objetos es aún muy deficiente para aplicaciones grandes.
· Dificulta la modularización.
· Dificulta la organización por capas de la aplicación.
Seguridad:
PHP es un poderoso lenguaje e intérprete, ya sea incluido como parte de un servidor web en forma de módulo o
ejecutado como un binario CGI separado, es capaz de acceder a archivos, ejecutar comandos y abrir conexiones
de red en el servidor. Estas propiedades hacen que cualquier cosa que sea ejecutada en un servidor web sea
insegura por naturaleza.
PHP está diseñado específicamente para ser un lenguaje más seguro para escribir programas CGI que Perl o C,
y con la selección correcta de opciones de configuración en tiempos de compilación y ejecución, y siguiendo
algunas prácticas correctas de programación.


ASP
Es una tecnología del lado de servidor desarrollada por Microsoft para el desarrollo de sitio web dinámicos.
ASP significa en inglés (Active Server Pages), fue liberado por Microsoft en 1996. Las páginas web
desarrolladas bajo este lenguaje es necesario tener instalado Internet Information Server (IIS).
ASP no necesita ser compilado para ejecutarse. Existen varios lenguajes que se pueden utilizar para crear
páginas ASP. El más utilizado es VBScript, nativo de Microsoft. ASP se puede hacer también en Perl and
Jscript (no JavaScript). El código ASP puede ser insertado junto con el código HTML. Los archivos cuentan
con la extensión (asp).
Sintaxis:
Código:
Código HTML:
<% %>
Ventajas:
· Usa Visual Basic Script, siendo fácil para los usuarios.
· Comunicación óptima con SQL Server.
· Soporta el lenguaje JScript (Javascript de Microsoft).
Desventajas:
· Código desorganizado.
· Se necesita escribir mucho código para realizar funciones sencillas.
· Tecnología propietaria.
· Hospedaje de sitios web costosos.
ASP.NET:
Este es un lenguaje comercializado por Microsoft, y usado por programadores para desarrollar entre otras
funciones, sitios web. ASP.NET es el sucesor de la tecnología ASP, fue lanzada al mercado mediante una
estrategia de mercado denominada .NET.
El ASP.NET fue desarrollado para resolver las limitantes que brindaba tu antecesor ASP. Creado para
desarrollar web sencillas o grandes aplicaciones. Para el desarrollo de ASP.NET se puede utilizar C#, VB.NET
o J#. Los archivos cuentan con la extensión (aspx). Para su funcionamiento de las páginas se necesita tener
instalado IIS con el Framework .Net. Microsft Windows 2003 incluye este framework, solo se necesitará
instalarlo en versiones anteriores.
Ventajas:
· Completamente orientado a objetos.
· Controles de usuario y personalizados.
· División entre la capa de aplicación o diseño y el código.
· Facilita el mantenimiento de grandes aplicaciones.
· Incremento de velocidad de respuesta del servidor.
· Mayor velocidad.
· Mayor seguridad.
Desventajas:
· Mayor consumo de recursos.



JSP
Es un lenguaje para la creación de sitios web dinámicos, acrónimo de Java Server Pages. Está orientado a
desarrollar páginas web en Java. JSP es un lenguaje multiplataforma. Creado para ejecutarse del lado del
servidor.
JSP fue desarrollado por Sun Microsystems. Comparte ventajas similares a las de ASP.NET, desarrollado para
la creación de aplicaciones web potentes. Posee un motor de páginas basado en los servlets de Java. Para su
funcionamiento se necesita tener instalado un servidor Tomcat.
Sintaxis:
Código:
Código HTML:
<%= new java.util.Date() %>
Caracteristicas:
· Código separado de la lógica del programa.
· Las páginas son compiladas en la primera petición.
· Permite separar la parte dinámica de la estática en las páginas web.
· Los archivos se encuentran con la extensión (jsp).
· El código JSP puede ser incrustado en código HTML.
Elementos de JSP:
Los elementos que pueden ser insertados en las páginas JSP son los siguientes:
· Código: se puede incrustar código “Java”.
· Directivas: permite controlar parámetros del servlet.
· Acciones: permite alterar el flujo normal de ejecución de una página.
Ventajas:
· Ejecución rápida del servlets.
· Crear páginas del lado del servidor.
· Multiplataforma.
· Código bien estructurado.
· Integridad con los módulos de Java.
· La parte dinámica está escrita en Java.
· Permite la utilización se servlets.
Desventajas:
· Complejidad de aprendizaje.



Python:
Es un lenguaje de programación creado en el año 1990 por Guido van Rossum, es el sucesor del lenguaje de
programación ABC. Python es comparado habitualmente con Perl. Los usuarios lo consideran como un lenguaje
más limpio para programar. Permite la creación de todo tipo de programas incluyendo los sitios web.
Su código no necesita ser compilado, por lo que se llama que el código es interpretado. Es un lenguaje de
programación multiparadigma, lo cual fuerza a que los programadores adopten por un estilo de programación
particular:
· Programación orientada a objetos.
· Programación estructurada.
· Programación funcional.
· Programación orientada a aspectos.
·
Sintaxis:
Ejemplo de una clase en Phyton:
Código:
Código HTML:
def dibujar_muneco(opcion):
if opcion == 1:
C.create_line(580, 150, 580, 320, width=4, fill="blue")
C.create_oval(510, 150, 560, 200, width=2, fill='PeachPuff')
Ventajas:
· Libre y fuente abierta.
· Lenguaje de propósito general.
· Gran cantidad de funciones y librerías.
· Sencillo y rápido de programar.
· Multiplataforma.
· Licencia de código abierto (Opensource).
· Orientado a Objetos.
· Portable.
Desventajas:
· Lentitud por ser un lenguaje interpretado.



Ruby
Es un lenguaje interpretado de muy alto nivel y orientado a objetos. Desarrollado en el 1993 por el programador
japonés Yukihiro “Matz” Matsumoto. Su sintaxis está inspirada en Phyton, Perl. Es distribuido bajo licencia de
software libre (Opensource).
Ruby es un lenguaje dinámico para una programación orientada a objetos rápida y sencilla. Para los que deseen
iniciarse en este lenguaje pueden encontrar un tutorial interactivo de ruby. Se encuentra también a disposición
de estos usuarios un sitio con informaciones y cursos en español.
Sintaxis:
Código:
Código HTML:
puts "hola"
Caracteristicas:
· Existe diferencia entre mayúsculas y minúsculas.
· Múltiples expresiones por líneas, separadas por punto y coma “;”.
· Dispone de manejo de excepciones.
· Ruby puede cargar librerías de extensiones dinámicamente si el (Sistema Operativo) lo permite.
· Portátil.
Ventajas:
· Permite desarrollar soluciones a bajo Costo.
· Software libre.
· Multiplataforma.

Wednesday, December 11, 2013

Barcelona: HP Discover 2013 live coverage.

HP Discover 2013 live coverage: News, photos and analysis from Barcelona

HP Discover 2013 live coverage: News, photos and analysis from Barcelona
HP Discover Barcelona has become one of the must-attend enterprise conferences of 2013, featuring hundreds of sessions covering the hottest topics in the IT industry today – big data, converged cloud, mobility, security, risk management and more.
With 10,000 attendees pouring into the Fira de Barcelona Conference Centre in Grand Via (the second largest conference centre in Europe), over 75 sponsors, 35 industry analysts and 500 sessions taking place over two-and-a-half days, this is definitely not one to miss.
As the hosts put it:
"HP Discover is your best opportunity in 2013 to learn how to put HP innovation to work for you. More than 7,000 IT executives, managers, architects, engineers, and solution experts from around the world will gather at HP Discover to explore technology developments, strategies, and best practices. Featuring hundreds of business and technical sessions, HP Discover will equip your organization to convert data into value, technology into solutions, and ideas into economic and social impact."
Be sure to check out the official agenda, as well as the full session and demo catalogue, available on the HP website.
To keep you up to date with the action, ITProPortal is bringing you live commentary, photos and analysis from Barcelona, as well as all the breaking news as it lands, so stick around.
  • 10 December
  • 18:35
    Stay tuned for tomorrow, as we've been told that there are some exciting developments in everyone's favourite: the cloud!
  • 18:33
    We started the day with a bang, and we ended it with one - as a HP executive threw the new EliteBook onto the floor to demonstrate its toughness. We didn't actually get to see them turn it on afterwards, and it's not like HP can't afford to just break one... but it got everyone's attention nonetheless.
  • 18:32
    Ooh, shiny!
  • 17:23
    If this BIOS is attacked by malware, it repairs itself!
  • 17:23
    BREAKING: HP self-healing BIOS announced. "We believe that no other competitor can achieve this, as it's hard-wired into the hardware."
  • 17:21
    BREAKING: HP Business Desktop MIni released. All the power of a desktop in a processor that fits into the palm of your hand. Looks pretty impressive.
  • 17:19
    BREAKING: HP Spectre 13 Pro laptop also announced. 13.3in screen. Slim and powerful, apparently. 
  • 17:18
    BREAKING: HP EliteBook Folio 1040 announced. 15mm thin, built to withstand extreme shock, and tested to military standards of toughness.
  • 14:40
    If you think the announcements are over, I have it on good authority that they are not! Apparently there are a whole slew of new products being announced tomorrow. You crazy, HP!
  • 14:14
    Not to mention our breakdown of the Earth Insights project. Could big data analytics save the world? HP seems to think so.
  • 14:13
    And don't forget to check out our interview with Tom Joyce, senior vice president of HP Converged Systems, where we talk to Tom about HP's advancements in converged systems, and what that could mean for enterprise and small businesses.
  • 14:11
    So what do the new Converged Systems and Converged Storage releases mean for business? Find out here.
  • 14:10
    Absolutely cracking keynote by Meg Whitman. Stick around for more updates as they come in.
  • 14:09
  • 14:06
    If you remember nothing else from Discover, remember this: "We are here to be the best technology company ever. So challenge us. bring us your goals, bring us your unsolvable problems. Let's build a better enterprise together."
  • 14:05
    Whitman: "We know you're being drawing into disciplines that you're not familiar with. You're experiencing increasing pressure, too: time pressure, cost pressure, pressure to get things to work. But HP is there with you. Consider us as an asset in your organisation. We're happiest when you look like superman."
  • 14:04
    You ever think: "I can't wait for the dawning golden age of IT, but right now I just want my Wi-Fi to work"?
    That's me right now.
  • 14:03
    John Herbert, CIO of 2oth Century Fox joins Whitman on the stage.
    "What an incredible company," Whitman tells him. "What a legacy."
    Something tells me we're not meant to confine that verdict to 20th Century Fox?
  • 14:03
    Weird and pointless montage of 20th Century Fox movies, from the Sound of Music to James Bond to Avatar. What are you claiming credit for, HP? Did they shoot Indiana Jones in the converged cloud?
  • 14:02
    This is the infrastructure of HP, which they think  gives them the best vantage point to help you with yours. Look familiar to anyone?
  • 14:00
    Hinshaw: "Our IT team was so astonished when we brought out moonshot, the 95 per ent reduction in space that it required that they actually come to me and said, 'we think we can go down from 6 to 4 data centres.' And certainly, we will never build another data centre again. That's the power of Moonshot."
  • 14:00
    Now a talk from John Hinshaw is Executive Vice President of Technology & Operations at Hewlett-Packard.
  • 13:59
    Whitman: "Photonics uses photons in light instead of electrons in copper wire. We have a solid road map to get 6TB per second over photonic networks. In that architecture, you can transfer 4 days of digital video in 1 second."
  • 13:58
    "90 per cent of the energy used in computing is used moving data from the processor to storage and back again. We are quickly reaching the limits of what this architecture is capable of handling. We need a new architecture for the digital age."
  • 13:56

    Whitman: "We have the cloud that companies can rely on. no other company has the sinews, no toher company has the experience in hardware, software and services. We make it, we back it, we service it."
  • 13:25
    Whitman: "If the cloud were an independent country, it would be number 5 in the worldwide ranking of energy consumption. That's after, the US, Russia, China and India. Japan is number 6. To put it another way, the cloud uses five times the amount of energy as Spain. This is simply not sustainable. We have to make better use of the electricity we've got."

    Crazy!
  • 13:25
    "You might not be used to the view from the bridge - but there is a storm coming. IT managers are being thrust into new areas of expertise, and new areas of technology that weren't part of the job description 10, 5, or even 2 years ago. But HP is here to help. You know this reality better than anyone else, because you live it every day."
  • 13:20
    Whitman: "IT is no longer just about keeping the computers running. It can make the difference between whether your company will sink or swim in the world of business."
  • 13:20
    "IT is now more important than ever. You're no longer down in the engine room - you're up on the bridge with the captain, scanning the horizon."
    If there's one thing that's sure to get applause at a tech conference, it's Star Trek analogies.
  • 13:20
    "We believe we're at the next big shift in technology. We're ahead of the big shift in IT, because we know that it's really a shift in business. These shifts happen once every 5-10 years. I witnessed one of those shifts very clearly when I was at eBay. And when they happen, they change everything."
  • 13:19
  • 13:18
    Whitman: "What else do you want in a partner? You want someone who's here today, but is also going to be here tomorrow. And let me tell you - Hewlett Packard is here to stay."
    There's a steady gathering of applause.
  • 13:17
    Whitman: "We're helping you make sense of the IT world of today, and we're helping to build the IT world of tomorrow - because we know most of you have one foot in both."
  • 13:17
    Whitman: "I've come to Barcelona to show you how HP is helping its customers. I've personally met with over a thousand customers around the world, and everywhere I go, I heard one message - you want HP to win. You want us to continue to bring you solutions that help save your problems."
  • 13:08
    HP CEO Meg Whitman on the stage!
  • 13:08
    Packed hall!
  • 13:06
    "We're creating a Mount Everest of new data every day."
    Is that the new way of measuring data?
  • 13:03
    Attendants zipping down the aisles on electric unicycles. A conference full of surreal moments...
  • 13:01
    Meg Whitman's keynote is about to start!
  • 12:22
    Had some great conversations today, with Jonathan Dove of HP Enterprise services, about the Earth Insights project, as well as Chris Selland, vice president of Vertica, about big data. Stay posted for those interviews!
  • 09:21
    BREAKING: HP announce HP Earth Insights, a collaboration with Conservation International to create an "early warning system" for species extinction. Could big data analytics save the world? 
  • 08:54
    The laid-off workers are handing out leaflets outside, accusing HP management of "compromising the quality of HP products and technicians" by promoting a policy of staff reductions.
  • 08:52
    Today's proceedings started with a bang, as groups of protesters gathered outside the Fira de Barcelona centre, letting off fire crackers, chanting, waving flags and playing what at least sounded like communist workers' tunes over a crackly tannoy. They're protesting against recent massive layoffs by HP, in which 28,000 workers have been cut from the workforce since 2012.
  • 08:44
    And we're back, for day 2 of HP Discover in Barcelona.
  • 16:36
    Just spoke to Tom Joyce about big data, SMBs and what the future holds for Converged Systems. Stick around for a full interview!
  • 15:48
    Stay posted for a press briefing with Tom Joyce himself, Senior Vice President and GM, Converged Systems.
  • 15:48
    Phew, a crazy hour and a half! Now we break out into talks.
  • 15:48
    Scott: "we have extensive abilities to encrypt data at rest, and that's an increasing demand of our clients."
  • 15:48
    Now for a quick Q&A.

    Joyce: "best of breed is different from market-leading. Leading the market is a heritage from what you did in the past, but best of breed is having the greatest capacity right now. "
  • 15:47
    HINT: Major announcement hinted around flexible capacity service!
  • 15:47
    BREAKING: HP StoreAll Archive released!
  • 15:47
    How often have you heard these, eh?
  • 15:46
    "StoreOnce Backup reduced our storage administration costs by 50% and backup window by 70%, so we could maintain around-the clock operation" - Thomas Poulsen CIO of EETIF
  • 15:46
    BREAKING: HP announces HP StoreOnce Backup Family.
  • 15:46
    Pronounce your T's man! Were you brought up by wolves?
  • 15:45
    "If a customer lost 600TB of data with our competitors, the recovery time is up to 80 hours. That could cost you your entire business."
  • 15:45
    "Over 90 per cent of all data ever collected by private companies was collected over the last two years."
    Also: the value of time for an average enterprise is around 250,000 Euros an hour. Crazy!
  • 15:45
    Scott: "Changing nothing risks everything."
  • 15:45
  • 15:44
    Scott: "it's been a bad day for EMC and Cisco, and I'm about to make it a lot worse."
  • 15:44
    Now on to David Scott, Senior Vice President and General Manager of Converged Systems.
  • 15:44
    Joyce: "We're one company. We're HP. We have control over our whole production line. We can do this project at about 25 per cent lower than our competitors. And we have a much lower cost per VM."
  • 15:44
    "Their utility payment model allows users to add scale and when it's needed."
  • 15:43
    Joyce: "These converged systems can work about twice as fast as their competitors, while costing up to a quarter less."
  • 15:43
    More rolling supercomputers.
  • 15:43
    HP Converged Systems 700 and HP Converged Systems 300 announced - exciting times!
  • 15:43
    Surreal moment as the new converged systems supercomputer edges out from behind a curtain with the two-strings Jaws theme playing.
    Joyce: "I don't know if you hear that, but if I was VCE I'd get out of the water."
  • 15:43
    "Sharks are designed to complete their mission."
  • 15:42
  • 15:42
    HP reveals that it has been working on a super-secretive "project shark". Gummy sharks explained!
  • 15:40
    "Setup mistakes are what happen when too many people are touching a project and adding customisations. Customers want to move past complex and custom and into standard and simple"
    "Customers want a truly simple virtualization machine."
  • 15:40
  • 15:38
    Joyce: "We've shipped more infrastructure for virtual machines than any other companies in the history of IT. We know what we're doing."
  • 15:38
    Now Tom Joyce is coming on to speak to us, the Senior Vice President and GM, Converged Systems at Hewlett-Packard!
  • 15:38
    "By our DNA, we are a partnering organisation. We work together with our partners to deliver great solutions for our customers."
  • 15:38
    "We have a comprehensive set of services - more comprehensive than any other vendor in the marketplace."
    Is that true?
  • 15:37
  • 15:36
    "It's not just about better software and better hardware, it's about getting those services out there. It's about providing 24/7/365 pro-active support with our services."
  • 15:35
    "The converged cloud is not simply a private cloud. It's inside the firewall as well as outside the firewall."
    "Our partners tell us 'you've got the best services, you've got the best services', but we want to see those brought into an integrated service."
  • 14:45
    "We have a dream of converged infrastructure that is not just isolated, brittle silos of infrastructure."
  • 14:38
    "Solutions aren't just about a software or hardware packages, or a services infrastructure. Solutions are about all three."
  • 14:16
    HP: "We're asking the big questions - what if? and what now?"
  • 14:12
    Pity about all the popcorn rustling.
  • 14:11
    Very Apple-ish opening video. 
  • 14:11
    Very Apple-ish opening video. 
  • 14:10
    Popcorn and gummy-sharks? HP saying "sit back and enjoy the ride". And also aren't sharks cool?
  • 13:55
    In little over an hour, we'l be hearing firsthand about all the breaking news to come out of HP Converged Systems.
  • 13:53
    While you're waiting for the action to start, why not check out the official agenda, as well as the full session and demo catalogue, available on the HP website.
  • 13:50
    From HP:
    "HP Discover is your best opportunity in 2013 to learn how to put HP innovation to work for you. More than 7,000 IT executives, managers, architects, engineers, and solution experts from around the world will gather at HP Discover to explore technology developments, strategies, and best practices. Featuring hundreds of business and technical sessions, HP Discover will equip your organization to convert data into value, technology into solutions, and ideas into economic and social impact."
  • 13:49
    Over the next two and a half days, we'll be bringing you up-to-the-minute coverage of all the breaking HP news tipped to be released this year, plus photos and a breakdown of what this means for business, customers and IT managers.
    By the looks of it, last year's conference was quite a show!
  • 13:43
  • 13:39
    Welcome HP Discover in Fira Barcelona - the second largest conference centre in Europe. It's like ten aircraft hangers all in a row - pretty impressive!

Read more: http://www.itproportal.com/2013/12/09/hp-discover-2013-live-coverage-news-photos-and-analysis-barcelona/#ixzz2n8Mu0PF0

Friday, August 02, 2013

3 Ways Live Chat Software Can Improve Your Conversion Rates.

THE DAILY EGG

Conversion optimization, design and copywriting tips




3 Ways Live Chat Software Can Improve Your Conversion Rates

 by 607/23/2013
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If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers instant access to a live support agent right while they’re on your site.
But if you think simply slapping up an online icon and waiting for the orders to roll in is all it takes, you’ll be sadly disappointed.
There are “rules,” if you will, for using live chat software to the fullest, so you can:
Here’s what to look for, and how to make sure you’re using your live chat program to the fullest.

Powerful Analytics

The best live chat software includes intelligent analytics which can be leveraged to learn which pages customers are visiting, how long they’re staying on that page, and how they got there.
Normal analytics packages can do this as well; however, live chat analytics have one important advantage:
They present the best opportunity for the support agent to initiate a live chat session.
Sam’s Furniture uses the LivePerson™ chat software which looks at these very factors and determines if the user would be a good candidate for a live chat inquiry.
sams furniture
Often, with major purchases such as furniture or appliances, the customer has to think about it. They may want to compare prices and different models to determine if they’re getting a good deal. With these long-term, high-ticket purchases, they may come back to the site several times and then ultimately buy in a Sam’s Furniture retail store.
For these reasons, both the analytics and live chat customer support can identify customers who have been comparing different brands or who have spent a longer time on specific pages.
By posting an unobtrusive invitation to see if the customer has any questions, sales agents are able to provide answers and close sales.
It’s worth noting that adding the live chat to the Sam’s furniture website has accounted for about $50,000 in sales consistently from month-to-month.
In addition, customer support tracks the effectiveness of the live chat system by manually matching chat logs to each customer’s order.

Increasing Average Order Value

Virgin Airlines doesn’t use live chat to sell tickets, but rather uses it to upsell customers.
Users who buy tickets online are already in the decision-making phase, so they don’t need to be convinced.  But by upselling them with live chat as they complete their order, Virgin has created some enviable conversion rates.
Additional order value from users who use the live chat function is around 15% higher than those who don’t.
london
Beyond that, users who participate in live chat tend to convert 3.5 times as often as those who don’t. Virgin also says live chat is cheaper than emails and phone calls as one live chat agent can typically do the work of about 15 customer specialists who are handling emails and calls.
The takeaway lesson here is that live chat doesn’t just have to be about providing support and answering questions.  If used strategically, it can also be used to upsell a likely conversion, or, if the customer is hesitant to move ahead, down-sell with a “lite” option.

Smarter Page Tracking

Blue Soda Promo differentiates itself from more than 24,000 competitors who are also selling promotional items by using Bold Chat live chat software. With an average order value of $700, their customers want to be sure that all questions are answered before they place an order.
bluesoda
Depending on which pages the user has visited and how long they’ve been on a page, Blue Soda’s customer support agents initiate a chat to determine if the user has a question. As a result, nearly 60% of their chats lead to sales.

Live Chat Is Growing

According to recent trends, live chat’s popularity shows no signs of slowing.
Last holiday season around Cyber Monday, the biggest online shopping day of the year, LivePerson hosted more than 860,000 chats for its  8,500+ retail and business clients.
What’s one of the reasons for the stunning growth in recent years?  More ways to chat—such as through mobile.  When surveyed, 40% of customers said they’d be likely to use live chat on their mobile phone if such an option were offered, making it more important than ever to get up to speed on responsive design.

The bottom line

When it comes to using live chat, it shouldn’t be looked at as a marketing cure-all, but rather yet another link in the customer service chain that connects you to your prospect in a way that goes beyond just answering questions or directing inquiries.
When used strategically, live chat can become an integral promotional channel that builds loyalty, gets fans talking, and convinces users to take action.
So what are you waiting for? Get chatting.



About 

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.