Showing posts with label Blog. Show all posts
Showing posts with label Blog. Show all posts

Friday, February 27, 2015

WEB 2.0 – WHAT IS IT AND HOW DO I USE IT? - 09/28/2015

WEB 2.0 – WHAT IS IT AND HOW DO I USE IT?


There has been a lot of discussion about web 2.0 and how businesses should use it to save money or make more money. I know, lots of you have been saying – a blog, why do I need a blog?
Well web 2.0 is a lot bigger then just blogging; it is the social landscape of the web. It's interacting with people that are interested in the same topic as you, but doing it in a public forum.
Let's give a couple of examples.
1) The VKI Studios blog – I write a post, you do a search or are subscribed to our blog and read my post. You think sure, but what about this piece of evidence. A web 2.0 application allows you to comment on my point of view. Maybe, I comment back and a third person joins in, what we have is an open discussion in real time.
2) Ecommerce – I own a hypothetical online store selling xyz, my old online store had static testimonials (only the best ones of course), my new online store has a field where anybody can comment on the product in real time. That's web 2.0. Which store do you trust more?
Basically web 2.0 allows you to publish your thoughts or ideas to random websites in real time. It's great, and it's powerful.
Check out this cool example of a web 2.0 applications.
8,000 people online right now.
SecondLife.com

Tuesday, September 30, 2014

Ten Affiliate Marketing Training Programs



Ten Affiliate Marketing Training Programs
Affiliate Marketing Training
A company sends you an email about an affiliate marketing training program. You wonder, “what exactly is affiliate marketing, and why does it require training? The following affiliate marketing tips can help you get started.
Affiliate marketing provides a form of performance-based merchandising, which allows businesses to reward its associates for each visitor they direct to their website. The affiliate marketing game has four key players:
  1. The merchant or retailer is the business that sells the product
  2. The network provides the affiliate with a list of appropriate merchants, based on the predominant themes of their website. The network also tracks performance and pays the affiliate.
  3. The affiliate is also referred to as the publisher of the cooperating website, as well as the recipient of the commissions.
  4. The customer is the person who buys the product.
A well-designed affiliate marketing plan benefits both the merchant in search for an affordable advertising plan, and affiliate publishers, who want to monetize their blogs. The constantly-evolving process, however, is complex. If you know nothing, or relatively little about it, it behooves you to sign up for an affiliate marketing training program. In contrast, if you are already affiliate marketing savvy, some of the affiliate programs have their training programs. Here are some examples of both types of training.
1. Affilio Blueprint
Affilio Blueprint, often listed as one of the best affiliate marketing training programs, provides 12 modules, which teach you physical product niche marketing, info product niche marketing, authority model marketing, SEO, list building, PPC and CPA marketing. The company also offers bonus chapters on content marketing, guest blogging and other social media strategies. Designed for affiliate marketing novices, Affilio Blueprint provides user-friendly videos and free WordPress themes, making it the ideal way to learn affiliate marketing basics.
2. Udemy
For those who like to try before they buy, Udemy offers the ideal affiliate marketing training program, especially for those interested in the Amazon affiliate program. Before you commit to the training, site owner Luis Azcarate allows you to preview the different videos, which emphasize topics such as selecting products, creating affiliate links, domain name selection, WordPress installation and promotion.
3. Wealthy Affiliate University
Wealthy Affiliate University also offers users a free “starter account,” which allows them to test the waters. Even better, they offer 24-hour support. Their proficiency-based affiliate marketing training programs provides options for novice, intermediate and advanced marketers. When you join this training program, you reap the benefits of interaction with other affiliate marketers, as well as bespoke plans created for your specific needs, making it easy for you to learn affiliate marketing.
4. University of San Francisco Advance Affiliate Marketing
When you are ready to take your website monetizing campaign to the next level, the University of San Francisco offers and eight-week, online, affiliate marketing training program. The comprehensive program includes topics such as legal and ethical considerations, leveraging your affiliate channel for other areas of your business, selling executives on the affiliate marketing idea and more.
5. Econsultancy
If your  business or vacation plans deliver you to London England, Econsultancy conducts one-day affiliate marketing training programs. The course covers topics such as integrating SEO and affiliate marketing strategies, dealing with competition, trademark issues and monitoring results.
6. Dekh.com
Dekh.com is  an interesting site, in that it provides detailed information for both affiliates and merchants. A constantly-updated blog, along with a detailed series of guides and infographics provide a comprehensive overview of affiliate marketing. Best of all, most of the information is free.
7. Affiliate Summit
Affiliate Summit offers two, three day affiliate marketing training conferences. In 2014, one will take place in Las Vegas, and the other in New York City. These affiliate marketing boot-camps provide an effective means of networking with other marketers and learning new skills.
8. Commission Junction University
Commission Junction, one of the older and larger affiliate marketing programs, also offers an annual, three-day affiliate marketing training conference in Santa Barbara, California.  Commission Junction University, as it´s called,  offers educational sessions, plus networking opportunities.
9. Clickbank
ClickBank, another one  of the larger affiliate marketing programs, provides a detailed blog, chock full of helpful tips. Even better, they offer a free download of their ebook titled Monetize Your Blog with ClickBank.
10. Linkshare
Linkshare, yet another  affiliate program, offers an annual conference, online webinars, a monthly newsletter and online tutorials. It’s the ideal affiliate marketing for dummies program.
Suggested Read on this Topic:

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Saturday, April 05, 2014

La data de Google Analytics debe ser unificada con la data de Blogger.

La Data de Google Analytics debe ser unificada con la Data o Estadisticas de Blogger:

En el caso de la Audiencia Geo-localizada es muy diferente de la Data de Publico del mismo intervalo de mes, y se ve una diferencia muy marcada. Este consejo lo extiendo a todos las demas segmentaciones:

Ejemplo:

En mi caso, mi blog: Digital Marketing & A Bit of All,
www.alexrojasriva.blogspot.com aparece de la siguiente manera:

Marzo 7, 2014 - Abril 5, 2014.

Blogger                                                  Google Analytics

Estadisticas-Vision General-Publico          Audiencia-Geo-Localizacion
____________________________________________________________________

America                                                  America

Incluye Canada                                        No Incluye Canada
No incluye Venezuela                                Incluye Venezuela
No Incluye Ecuador                                  Incluye Ecuador
No Incluye Peru                                        Incluye Peru
No Incluye Bolivia                                    Incluye Bolivia

Europa                                                    Europa

No Incluye Francia                                  Incluye Francia
No Incluye Italia                                     Incluye Italia
No Incluye Rumania                                Incluye Rumania
No Incluye Grecia                                    Incluye Grecia
No Incluye Turquia                                  Incluye Turquia

Africa                                                      Africa

No Incluye Senegal                                  Incluye Senegal
No Incluye Guinea Ecuatorial                   Incluye Guinea Ecuatorial
No Incluye Zambia                                  Incluye Zambia

Asia                                                         Asia

No Incluye Tailandia                                 Incluye Tailandia
No Incluye Malaysia                                 Incluye Malaysia
No Incluye Indonesia                                Incluye Indonesia
No Incluye Filipinas                                  Incluye Filipinas
No Incluye Japon                                      Incluye japon

Medio Oriente                                          Medio Oriente

No Incluye Israel                                      Incluye Israel
No Incluye Irak                                        Incluye Irak
No Incluye Emiratos Arabes Unidos           Incluye Emiratos Arabes Unidos                                   




Monday, February 24, 2014

What to Do When You’re Sick of Your Blog

copyblogger

What to Do When You’re Sick of Your Blog

image of an exhausted squirrel
Let’s talk about your blog.
You might just have mentally winced — blogs can be a painful topic.
You know you should have one, because everyone tells you so. You know you should write blog posts on a fairly consistent basis. And you know you should publish regularly too.
But you don’t.
Just thinking about blogging makes you cringe.
You’re not alone. A lot of business owners feel the same way, and for three good reasons:
  1. They don’t know what to write about — maybe you don’t either? You think of ideas, but they all seem lame. It becomes stressful, and you start to dread writing for your blog. You might even stop blogging completely, hoping no one notices you haven’t updated your blog in weeks. (Maybe months.)
  2. They can’t get past the first few paragraphs before quitting — sound familiar? When you do have a good idea and try to write a great post, it doesn’t take long before your motivation ebbs. You start thinking maybe it wasn’t such a hot idea after all. And now that you reread what you wrote, you feel your post sounds dumb, so you give up completely.
  3. They aren’t confident about what they wrote — are you? Sometimes you do have a good idea and write about it, but when you’re done and read your post over, you don’t feel confident about it anymore. You think the writing’s terrible, or the post isn’t “good enough” to publish, or you feel nervous about what your readers might think of you when they read it.
These are huge blogging roadblocks, and they’re the reason that most business owners slowly find themselves beginning to dislike their blog.

A serious dilemma

More blog posts hit the trash can than business owners hit the “publish” button on.
The result?
The blog doesn’t get updated for weeks … sometimes months.
And when a post finally does get finished and that “publish” button gets clicked? The blog owner often suffers a sudden spike of fear the second after it happens, followed by an immediate wave of worry about what readers will think when they read the post.
It doesn’t surprise me. I don’t know many business owners who shout, “Yeah! I LOVE blogging!”
But that’s exactly what you should be shouting, because blogging creates attention, credibility, traffic, sales, and revenues for any type of business. Blogging means money, and I don’t know any business owner who wouldn’t cheer about that.
It’s a serious dilemma, and something has to be done.

A simple solution

Thankfully, there’s an easy, pleasant, pain-free solution for those who dread blogging, feel guilty about putting it off, or spend hours trying to write something while hating the obligation to post. Here’s what to do:
Don’t blog. At all.
When blogging becomes an activity that makes you feel tense, stressed out, frustrated and fed up, it’s time to call it quits. No joke — this is important.
Go on a blogging holiday, and allow yourself full, unadulterated permission to not write a damn thing.
Walk away from your blog.
Not permanently, of course. That’d be silly. (After all, there’s money involved.) You’ll come back to writing for your blog in a few weeks or so — and when you do, you’ll feel very differently about it.
But right now, you’re burnt out and stressed to the max. You need to step back and get some distance between you and that blog you hate.
Your sanity and health matter far more than churning out content.
Don’t worry; your blog’s not going to suffer. After all, how long has it been since you’ve written a blog post anyway? And your readers won’t yell at you for not posting something new. (They may not even notice you’re gone.)
Your traffic won’t disappear overnight either — this isn’t the apocalypse. Your Google Analytics numbers may drop a touch, but not immediately and not much. It’s a temporary dip you can recover from later on when you feel better.
The world won’t end.
This isn’t complete abandonment of your blog. It’s just a break, a holiday from writing blog posts, and everyone deserves that.

But what about all those ideas that will start flooding in?

Of course, this doesn’t mean you shouldn’t be proactive or productive during your blogging holiday. You can stop writing, but you should still focus on something that benefits you and your blog in the meantime.
What should you do instead of stressing over blogging or trying to slog through writing yet another post you hate? Try this during your holidays:
Don’t write at all. Just capture your ideas.
That’s all.
Jot down the ideas that come to mind on their own, as they come to you. Don’t try to force it to squeeze out ideas. Don’t attempt any brainstorming sessions.
Forget about blogging and just let new blog post ideas come to you of their own accord.
Start carrying around a notepad. When those ideas start popping into your head (and they will), you’ll want to jot them down. Write a brief note or a sentence or two.
You can use the Notes feature of your smartphone, a voice memo app, or send yourself emails, like I do.
It’ll take some time. At first, you might not have many ideas at all. (Perhaps even none). If you do have ideas, they might not be very good ones. Jot them down anyway.
As your stress eases away the longer you’re on holiday, you’ll find yourself having more ideas, and better ideas … usually when you least expect them.
  • Standing in line and suddenly think of something interesting? Jot it down.
  • In the shower and something comes to you? Stick a hand out, dry it off, then write yourself a quick note. (Or buy some shower markers!)
  • Driving along and something comes to mind? Pull over and make a quick voice memo. Send yourself a text message. Scribble notes on the back of a receipt.

A few easy things you should do while you’re taking time away

You don’t want to completely slack off. Capturing ideas is nice, but you can still be proactive about your blog, even while on holidays.
Do the smart thing first: enjoy your time off.
Take advantage of it; you need it.
Play. Rest. Do fun activities. Reward yourself. Screw off. You need this to recharge your batteries.
But every day, before you go play, schedule in a short half hour to hang out on social media.
Here’s why this is crucial to your rehabilitation: It’s very easy to forget that your blog posts are read by actual human beings, individual people with names and faces and feelings. It’s far, far too easy to start to think of them as “audience” — a vague, shapeless, faceless mass.
You need to reconnect with your audience as individuals.
So go hang out on Facebook or Twitter or G+. Chat with your audience, those loyal fans and followers. Restore friendships, rebuild neglected connections, see some old “friends,” joke around and laugh a bit. Remember who these people are.
While you’re hanging out …
Look back through your archives and revisit old posts.
You’ll certainly find some you don’t like so much or that weren’t very well written. That’s cool — you’ve come a long way since then, and now you can make a list of which posts to rework into better ones that you can republish. (Reduce, reuse, recycle, after all.)
Keep an eye out for old posts you really enjoyed or that had a great response.
Remember what you liked about them in the first place, and share them with your social media fans — slip in a quick, “Here’s an oldie but a goodie,” and link to that old post you found.
Ask for commentary from your followers, and pay attention to what they say.
Find out what readers liked most, or which points really struck a chord.
Ask them what they would love more of and would like less of, or whether there are new topics they’d love to hear about. You’ll gather great feedback you can put to good use when your blogging holidays are over.
Here’s an extra perk you probably haven’t considered yet, but it’s important: Your followers will get to reconnect with YOU, now that you’re paying attention to them again.
They’ll remember why they became fans in the first place.
Hey, you’re someone they liked! And not only are you chatting with them, you’re sharing good posts they either enjoyed before, or that they hadn’t yet read, or that they’d forgotten about but sure could put to good use now.
It’s a win-win-win, all around.

Want to know why this entire blogging holiday experiment will work?

You may be doubtful that not writing at all and just hanging around on social media for half an hour a day will eventually bring you back to writing.
After all, a lot of the advice out there tells you to build a daily writing routine, and to write every day at the same time, even if you’re not producing good work.
Even if you hate it.
Even if it’s painful.
Truthfully, that’s stupid advice. It’s akin to banging your finger with a hammer every day thinking that one morning, you’ll like the feeling and want to bang it harder.
It’s true that writing every day at the same time is an excellent idea because it does train your brain to write on demand. But forcing yourself to write when you’re in a hugely negative emotional state only reinforces that you hate every second of it.
Your brain makes the association: writing = bad.
And since your brain’s job is to help you avoid bad stuff, it’ll do whatever it can to get you to stop writing. Usually, the self-sabotage it creates is so effective you eventually can’t write at all.
Instead of fighting your brain, humor it. Listen to it.
Stop writing now before your brain heaps a bunch more sabotage and roadblocks onto your blog-writing efforts.
Your brain will heave a sigh of relief that you’ve finally paid attention, and it’ll be quite happy to let you just jot down your ideas instead.
After all, your brain sends you those ideas in the first place. It’ll approve of your decision!
By taking a break from writing and focusing on capturing ideas instead, you’ll accomplish several beneficial goals in one fell swoop:
  1. You won’t stress over forgetting any good ideas that come along, and you can keep them handy for later.
  2. You’ll put distance between you and the psychological traps holding you back from writing, so that you can examine them from a more objective perspective.
  3. You won’t feel like you’re slacking off completely, because you’re actually being proactive about your blog (even if you’re not writing).
  4. You won’t feel guilty anymore about not updating your blog with new content. Blame me, if you need to: “James TOLD me not to write!” The pressure’s off.
  5. You’ll rest, recharge your batteries, and rejuvenate your creativity back up to optimal levels — it’s probably stretched to the max right now.

But you have to commit fully

At first, it might be tough to not write.
You might feel guilty you’re not giving it a shot or feel like you have an obligation to your readers.
You might think the situation isn’t as bad as it really is. You might think, “Okay, I’ll try writing this post,” after a few days.
For the love of Pete, don’t do it.
Go on immediate, full-time leave.
You don’t even need to write an “I’m taking a break” announcement for your readers. No one needs to know what’s up. It’s none of their business. And in the grand scheme of life, it’s not important.
What is important is getting you back to feeling better.
Once you’ve been on your blogging holiday for a while, you’ll start to realize you feel more relaxed. You’ll be able to look at the situation more objectively, and even positively.
You’ll start to feel differently about this whole blogging thing.

One of four things will happen

It may take two weeks; it may take two months. Maybe more.
No matter how long it takes, there are only four possible outcomes to this blog holiday experiment:
  1. You’re itching to write and excited to get back to it full force. You’ll want to snatch ideas from your list and draft them out like a crazy content machine. (Don’t go overboard, of course. You don’t want to gorge after you’ve been starving. No good comes of that.)
  2. You still hate blogging and are plagued by a swift return of writer’s block, stress, guilt, and self-doubt. The experiment didn’t work. That’s excellent! You’ve learned that you need some help getting past these roadblocks, and you can contact a coach who’ll help you smash through them, once and for all.
  3. You feel better about writing and don’t have any stress, but you realize this blogging thing takes too much time to create a post. That’s excellent as well! This usually signals a lack of skills, and anyone can improve those. Take a writing course to learn how to speed up your writing process, and you’ll be off to the races.
  4. You have no issues anymore, but you’re still just not feeling the love. Fantastic! You’ve just realized that you probably shouldn’t be writing your own posts in the first place. Hire a professional blogger (I hear these guys are great), and hand over the ideas you’ve collected. Your new writer can dive straight in and write on your behalf.
Regardless of which of the four outcomes occur, you’ve won the blogging game.
You’ve shed stagnant, negative stress that dragged you down. You’ve rested and are back to good mental health.
And you’ve made some discoveries about yourself and your blog.
You have options at hand, and every single one is a better alternative than what you’d been doing … which was likely slogging it out, hating every minute, or silently dreading writing for your blog.
Your blogging holiday created positive change.
And change is always a good thing, don’t you think?
Flickr Creative Commons Image via Doug McAbee
About the Author: If you want to train for better writing skills (and a better business), check out the Damn Fine Words writing course. Designed to bring you business results and brought to you by professional writer James Chartrand of Men with Pens, it’s guaranteed to help you reach your goals. Click here learn more now.

Editor's note: The links to James's course are affiliate links. We're proud to help James get the word out about her course, which is terrific.

Monday, February 10, 2014

Ben Norman's SEO course: Day 7 - Blogs & RSS.

LogoBen Norman's SEO Made Easy Range
  |  Main Site   |  SEO Blog   |  DIY SEO   |  
 
 
7 Day Search Engine Optimisation Course
 
 


 
Day 7 - Blogs & RSS.
 
Blog and RSS are two terms you will more than likely have heard of. Now the reason I am including them is because search engines love unique and fresh content and Blogs give them just that.
Now having a blog is something you need to be able to commit time to as you need to keep it up to date for it to remain effective and cast you in the right light.
Blogging doesn't have to be massively time consuming but it is about giving information and being seen to be the go to people in your industry. I find with my company many of the people that come through have been on our blog looking at what we say what we have done etc and it has proved to be a good tool at showing how good we really are.
You could for example if you were a camera shop you could have a blog which contained reviews of all the new cameras coming out with pictures and write-ups and by optimising the blog post with the camera name and number in the title chances are you could appear high in the rankings for that term. With our blog we find we can do a post and within minutes it is being ranked by Google and more often than not for the terms in our title tag. It is worth noting this is with long tail terms you are not going to do a post with "secured loan" as the title and get a high position of the bat.
I always recommend WordPress for people looking to set up blogs on their website as it is totally free and very easy to install just follow the 5 step instruction process.
Once installed it is just as easy to customise and a theme can be installed for free or if you want one that will fit in with your website you can have one designed for it through somewhere like Elance for about £100.
When you have your blog installed people can then sign up to your RSS feed which means that every time you update your blog they will get it delivered straight to their RSS reader meaning it is even easier to stay in touch with them.
Blogs are something that I can't recommend enough as when used properly can really give you the edge over your competition and show you as the go to company in your niche.
I hope you have enjoyed this course and like to receive feedback as i am always updating it and like to ensure it contains what people want. So if you have a idea, feel something else should be added please get in touch.


 
What Next?
 
Thats the end of this short course but keep an eye on your inbox for more emails from me. Alternativly keep an eye on my blog for more tip and help.

Sunday, February 02, 2014

Welcome to Digg Reader!

Welcome to Digg Reader!

Digg Reader is a tool for keeping up with sites and blogs.
Get started by entering a site or blog you like or browse categories.

Thursday, January 23, 2014

Eat like a bird, poop like an elephant? Eat like a bee!.



Eat like a bird, poop like an elephant? Eat like a bee!

Honeybee (Apis mellifera) landing on a milk th...
© 2007 Fir0002/Flagstaffotos, GNU Free Documentation License
In Rules for Revolutionaries, Guy Kawasaki advises you to eat like a bird and poop like an elephant. By that, he means that you should be a voracious consumer of information (according to him, hummingbirds eat 50% of their body weight in food a day) and you should spread your knowledge as liberally as possible (much like the way an elephant poops a lot. He explains how this helps you see the connections between ideas and create value, and he gives a number of examples of opportunities he found when he did and opportunities he missed when he didn’t.
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
Guy Kawasaki
The vivid advice made me think of eating like a bee, an analogy I like more. Bees collect nectar from lots of different flowers, pollinating them along the way. (Some even intentionally gather pollen!) Even by itself, this pollination already serves the ecosystem. Bees take the nectar, digest it, and structure it into beautifully ordered hexagons that hold lots of energy. They do this along with lots of other bees in a highly social activity.
And of course one can make all sorts of puns regarding bees and the International Business Machines corporation, of which I am part. Indeed, I, bee, am.
So how do these thoughts translate into real life?
I love reading. Being close to one of the largest public library systems in the world means that there’s a never-ending rotation of books through our bookshelves. I read tons of books about business, management, leadership, marketing, consulting, entrepreneurship, personal finance, productivity, self-development, relationships, creativity, and writing. I also occasionally throw in books about history, sewing, psychology, mathematics, science, popular culture, and fiction recommended by friends. And then there’s the occasional piece of mental junk food (Regency romances and the like). I read lots of blog posts, too – they’re an excellent way to get different insights and fresh perspectives.
I also love writing, putting together diagrams and presentations, and exploring other ways to explain things. That’s either elephant-pooping or pollinating and making honey, depending on which analogy you prefer. ;)
This has been working out really well for me. The more I learn, the more I share. The more I share, the more I learn.
Some people have told me that they don’t blog because they don’t know if they have anything interesting to share. A bee picks up pollen in the course of its everyday work. It does not stop to ask the next flower if this pollen is interesting enough or worth sharing. It simply shares and lets the world work the rest of the magic.
What are you picking up while you’re learning, and what can you share with others

Tuesday, November 12, 2013

TOP 10 Consejos para tener éxito con tu Blog.








23 oct, 2013

TOP 10 Consejos para tener éxito con tu Blog

Te diría que tener un Blog está al alcance de cualquiera, aunque el éxito está reservado a solo unos pocos. Y no porque haya un cupo limitado de bitácoras que puedan alcanzar la fama, sino porque pocas de ellas tienen los ingredientes necesarios: constancia, esfuerzo, creatividad y dedicación.
consejos para tener éxito con tu blog
Si realmente quieres que tu Blog destaque, aquí te dejo 10 consejos que te serán muy útiles, el resto está en tus manos.

1. Escribe sobre aquello que conozcas.

Primer paso, fundamental e imprescindible. Elige el tema sobre el que versará tu bitácora. Para poder desenvolverte con soltura, mejor que sea sobre aquello que domines, de lo que te sientas cómodo hablando. Además, te ayudará a la hora de generar temas.

2. Invierte en un Dominio propio.

Todos los comienzos son difíciles, y requieren de una mínima inversión. Pero si hay algo en lo que realmente necesitas destinar una cantidad es en el registro del dominio de tu Blog. Bien si es el de tu nombre, en el caso de los blogs personales, el de tu marca o un término relacionado con tu sector, pon especial interés en registrar un dominio que realmente te represente y de la mano de una empresa seria. Recuerda, en internet, como en todo, lo barato sale caro.

3. Cuida su diseño.

Cuando los visitantes lleguen a tu Blog debes recibirles en un entorno agradable y acogedor. No se trata, sobre todo al principio, de que cuentes con un complejo portal web, aunque sí un diseño sencillo e intuitivo. Hay plantillas muy útiles para ello, incluso gratuitas; aunque siempre pide la opinión de alguien relacionado con el sector antes de aventurarte en el mundo del low cost.

4. Publica un mínimo de 2 veces por semana.

Puede que esto sea mucho, o resulte insignificante. Carlos Bravo, todo un ejemplo a seguir en el arte de ser un blogger de éxito recomienda publicar un 30% más que tu competencia. Por tanto, si quieres destacar, aplícate el cuento. Obviamente, habrá sectores en los que te resulte más fácil superar este reto; en otros, como por ejemplo en el del marketing online y afines, te tocará hincar más los codos.

5. Posiciónate como blogger.

Siéntete orgulloso de serlo. Esto implica que promociones tu blog a diestro y siniestro, tanto a nivel online, en tus perfiles sociales, como offline, a tus contactos, amigos o familiares. Puede que al principio ellos sean los únicos que te lean, así que al menos créate un pequeño grupo de fans, en tu círculo más inmediato

6. Actúa como tal.

Un blogger hecho y derecho participa activamente en los blogs de otros, tanto aportando sus comentarios y recomendaciones, como escribiendo para ellos, haciendo gala del cada vez más recurrente guest posting. Ello te ayudará a que los lectores de estos blogs “amigos” también te conozcan y, quién sabe, también se conviertan en tus lectores.

7. Define tu propio estilo.

Vivimos en una era caracterizada por la infoxicación, donde a diario se publican ingentes cantidades de contenido. Piénsalo detenidamente ¿por qué han de leerte a ti? ¿qué tienes tú que no tengan los demás? Busca tu valor diferencial y explótalo.

8. Aporta contenido de valor.

Ten siempre a mano un consejo útil, información actualizada o alguna experiencia interesante que contar. Es importante que mantengas vivo el interés de tus seguidores, de tal modo que quieran saber más de ti, seguir de cerca tus pasos y, por qué no, recomendarte. Por ello, cuida mucho la calidad de cada post.

9. Utiliza las redes sociales como canal de difusión.

Son la plataforma ideal para ese fantástico contenido que tanto esfuerzo y dedicación has empleado en su creación. Por tanto, no lo dejes arrinconado en tu Blog, sácalo a la luz, promocionándolo a través de todos los canales posibles.

10. Cuida a tu comunidad.

Con el tiempo te darás cuenta de que sin tus lectores, sin ese conjunto de fieles seguidores, en realidad no eres nadie. Son ellos quienes mantienen viva tu bitácora, quienes alimentan tu blog con sus comentarios, quienes retuitean tu contenido o lo comparten en sus perfiles sociales. Por tanto, en primera instancia, anímales a comentar, preocúpate por saber quiénes son. A posteriori, recuerda preguntarles qué temas son los que más le interesan, o sobre qué les gustaría que escribieras. Este feedback será tu mejor aliciente para continuar en tu proyecto, y además ganará en riqueza y calidad.
Estos son mis 10 consejos para crear un Blog de éxito. ¿Cuáles son los tuyos?

Friday, October 11, 2013

Prevent unwanted comments and comment spam.

Google

Prevent unwanted comments and comment spam

Blogger has several built-in measures for dealing with comment spam and other associated dastardly behavior.
  1. Only five html tags are accepted:
    <a> (for making links)
    <strong> and <b> (for making text bold)
    <em> and <i> (for making text italicicized)
  2. All links will automagically use the rel="nofollow" tag, so they'll receive no PageRank boost.
  3. You can choose to receive notification by email when new comments have been posted on your blog. This way, you can monitor them for spam and delete them when necessary.
  4. You can enable word verification for your comments. This will require an extra step in the commenting process, which will deter automated comment spamming systems.
  5. You can enable comment moderation, which will let you view new comments and approve or reject them before they appear on your blog.