Google Partners Help

Becoming AdWords certified

• The AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.
• Why get certified? An AdWords certification allows you to demonstrate that Google recognises you as an online advertising professional.
• When you sign up for Google Partners, you'll get access to the free AdWords certifications exams and related study material.

Benefits of becoming AdWords certified

Any member of Google Partners can become AdWords certified. Here are the benefits of becoming certified:

• Demonstrate your expertise: Show current and prospective clients that you're a certified online advertising professional with a personalised, printable certificate and a Google Partners public profile page listing the exams that you've passed and the certifications that you've earned.
• Help your agency achieve Partner status: To earn the Google Partner badge and get listed on Google Partner Search, agencies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Badged agencies can promote the areas that they specialise in on their Google Partner Search profile, showing the certifications that their employees have earned and the number of people who have earned each certification. Learn more about the requirements to qualify for Google Partners status.

How to become AdWords certified

First, you'll need to sign up for Google Partners and create an individual profile. This will give you access to the free AdWords certification exams and related study material. Once you get certified, you'll be able to access your personalised certificate and Partners public profile page. If you work at an agency, you'll also want to affiliate your individual profile with your agency's company profile in order to help your agency achieve Partner status.

The AdWords certification includes exams that test your knowledge of AdWords and Google advertising products such as Google Merchant Center. The AdWords advertising exams are designed to test your knowledge of basic and advanced advertising concepts, including the value proposition of online advertising, and AdWords campaign setup, management and optimisation.

Here are the available AdWords certification exams:

Exam	Description
AdWords Fundamentals	The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimising AdWords campaigns.
Search Advertising	The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring and optimising Search campaigns.
Display Advertising	The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring and optimising Display campaigns.
Video Advertising	The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising video advertising campaigns across YouTube and the web.
Shopping Advertising	The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.

Note

The Shopping Advertising exam is available in the following languages: Chinese (Simplified), Czech, Danish, Dutch, English (UK), French, German, Italian, Japanese, Norwegian, Polish, Portuguese (Brazil), Russian, Spanish, Swedish, Turkish.

AdWords certification requirements

To become an AdWords certified professional, you'll need to pass the AdWords Fundamentals exam and one of the additional advertising exams: Search Advertising, Display Advertising, Video Advertising or Shopping Advertising. Learn more about AdWords exams.

Sharing your certified status with others

Once you have been certified, you'll be able to share your certified status with others by showing them your personalised certificate or Google Partners public profile page. Read each section below to learn how to access each one.

Accessing your personalised certificate

Once you have been certified, you'll be able to access a personalised, printable certificate from the "My profile" page in your Partners account. Follow the steps below to print your certificate.

Steps to print your certificate

Accessing your Partners public profile

You can demonstrate your expertise with your public profile, a read-only page that lists your AdWords certified status and all of the exams that you've passed. This page is a unique URL that's hosted on a google.com domain, and you can choose who can access it.

To get your public profile's URL and choose who can access it, go to the "Public profile" section of your "My profile" page. Bear in mind that by default, your profile is visible to you only.

Here's what will appear on your profile page:

• Your name: This name will be the same name that you use for your Google account. If you'd like to change your name, read the section below on updating your name.
• Agency's name: If your Partners individual profile is affiliated with a company profile, we'll show your agency's name and link to its Partners profile, if the profile is published in Google Partner Search.
• Photo: Your Google+ profile photo will automatically appear on your Partners profile page (note that your Google+ profile photo is always visible to the public). If your Google+ profile doesn't have a photo, a photo won't appear on your Partners profile page.
• Google+ profile: A link to your Google+ profile will automatically appear on your Partners profile page. Bear in mind that you can choose who sees sections of your Google+ profile for certain people. Learn how to choose who can see sections of your Google+ profile.
• Certifications: We'll show your AdWords certified status and a list of the exams that you've passed.

Tip

Not on Google+ yet? If you don't have a Google account connected to your work email address, learn how to create one and access Google+. If you already have a Google account connected to your work email address, find out how to add a photo to your Google+ profile.

How to share your Partners public profile

By default, your profile will only be visible to you, which means that no one will be able to see your profile page even if they have the URL to it. To share your profile with others, you'll need to make it visible to the public. Follow the steps below to edit your profile's visibility settings.

Steps to edit your profile visibility settings

Updating your name on your certificate or public profile page

If the name that appears on your individual certificate or public profile page is incorrect, you'll need to update this information in your Partners account. To do so, you'll need to edit your Google account information.

Steps for changing your name in your Google account

Guidelines for communicating your certification to others

Your AdWords certifications demonstrate that you're a certified online advertising professional. Here's what you can say to current and prospective clients about this recognition:

• Your AdWords certification recognises that you're a certified online advertising professional.
• You received this accreditation after successfully passing the AdWords Fundamentals exam and either the Search Advertising, Display Advertising, Video Advertising or Shopping Advertising exam administered by Google Partners.

Example

Here's an example of what you can say about your certified status:

“Google has recognised me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I'm qualified to help you grow your business on the web using Google AdWords”.

Here are some additional guidelines about communicating your certification:

• You may only refer to yourself as certified if you, personally, have passed the certification exams. It's not enough for a colleague to be certified or for your agency to be badged.
• You can refer to yourself as "certified" as long as your certification remains in effect. After the expiry date, you won't be able to refer to yourself as "certified" until you pass the exams again.
• You're allowed to mention your certification on your resume, business cards, LinkedIn profile and other social media profiles. Bear in mind that Google Partners logos can only be used in accordance with our usage guidelines.

Common questions about certification

The difference between AdWords certifications and the Partner badge

• Individuals are certified. Any member of Partners can become AdWords certified. As a certified professional, you can demonstrate your achievement with a personalised certificate issued by Google.
• Agencies are badged. An agency that meets the requirements for Partner status will earn the Google Partner badge and be allowed to promote itself as a "Google Partner." Note that an agency doesn't become a "Google Partner" simply by joining the programme.

Related links

• AdWords certification exams
• About Google Analytics Individual Qualification (IQ)

How To Track Your AdWords Competitors Over Time Using Auction Insights

Former Googler Daniel Gilbert shows you how to turn the static AdWords Auction Insights data into a report that tracks your closest competitors over time.

Daniel Gilbert on April 8, 2015 at 9:54 am

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It’s good to know what the competition is doing. While you control your bids, it’s your competitors who determine what you actually need to pay and where your ad will be positioned.

There are third-party tools that provide some competitor information, but their data on average position, impression share, outranking share, etc., will never be as accurate as the actual AdWords data that you can get from the Auction Insights report. The only issue with this report is that it isn’t easy to see changes over time, which is what you want to do if, say, you’re trying to understand changes in cost-per-click (CPC) or average position.

Irritatingly, the Auction Insights report isn’t available in AdWords Scripts (or even in the API) — if you want to do anything with it, you have to download it from AdWords manually. However, that doesn’t mean you have to do everything manually! AtBrainlabs (my employer), we use a simple Google Apps Script that we’ve shared below to turn the data into a readable format and add graphs like the ones featured below.

Google Apps Scripts are quite similar to AdWords Scripts. They allow you to automate things like creating sheets, charts and formatting. Our script below will pick out your top five competitors based on their highest impression share and show you how their presence has varied over time (once you’ve followed the steps below).

Note: Auction Insights are available for Search and Shopping campaigns, although Shopping campaigns get fewer columns. This script should work for either.

How To Use The Script

Go to Google Drive, click the red “NEW” button, and click on “Google Sheets.” Inside the new spreadsheet, click on “Tools” in the top menu and then “Script editor….”

This will open a script editor in a new tab. Click on “Google Sheets Add-on.”

There will be some sample code — delete all of this, and paste in the script that’s at the bottom of this article. You can change a couple of settings at the top if you want. There are variables called dateFormat and currencySymbol, which are used for formatting.

From there, go to “File” and save the script. It will ask for a project name, so call it something like “Auction Insights.” (It doesn’t matter what you name it.)

In AdWords, get the Auction Insights report: Go to the campaign, ad group or keyword tab and select the campaigns/ad groups/keywords for which you want the report. Click the “Details” button (it’s between “Edit” and “Bid strategy”); then, under Auction Insights, click “Selected.”

Make sure you’ve got the date range you want to cover, then download the report, adding a segment for “Month” or “Week” (depending on how long a time range you’re looking at).

This will give you a CSV file. Open it in a text editor (Notepad, for example), then copy it into Sheet1 of your Google spreadsheet. (We suggest using a text editor rather than Excel because Excel may reformat the dates in the report, and then when it’s pasted into the Google spreadsheet it may get confused over which digit is the day and which is the month.)

The onEdit function should trigger automatically after you paste the report in — it should create a sheet for each of the report column headings and fill them with data and charts.

If you want to add in CPC data, add another sheet to the spreadsheet (named Sheet2) and copy in any AdWords report that contains the clicks and costs over the date range (segmented by month or week, the same as the Auction Insights report). It doesn’t matter if the pasted report has multiple campaigns/ad groups/keywords: the script will add up everything for each date to calculate the average CPC.

The onEdit function will trigger again, updating the REARRANGE functions so that they take in the CPCs. Having your CPC is useful: you can see how your bid changes affected the auction, or if a new competitor caused clicks to become more expensive.

In the next version, we’re thinking of allowing more flexibility to choose which competitors to include. If you can think of any other improvements, let me know in the comments below!

/**
* Brainlabs Auction Insights Report Tool
*
* This script will take data from an Auctions Insights report and use
* it to create a sheet for each column heading, with the data for the
* your domain and the top 5 competitors over time.
*
* Version: 1.0
* Google Apps Script maintained on brainlabsdigital.com
**/

var dateFormat = 'yyyy-MM-dd';
// The date format to be used in the tables and charts
// Can be replaced with 'dd/MM/yyyy' or 'MM/dd/yyyy' if preferred

var currencySymbol = "£";
// The symbol used for formatting cells as currency
// Can be replaced with "$", "€", etc
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// Information about the different columns of the Auctions Insights report

var searchColumns = ["Impr. share", "Avg. position", "Overlap rate", "Position above rate", "Top of page rate", "Outranking share"];
// These are the different columns from the Search Auctions Insight report (in order)

var shoppingColumns = ["Impr. share", "Overlap rate", "Outranking share"];
// The columns for the Shopping campaign Auctions Insight report (in order)

var includeYou = ["Impr. share", "Avg. position", "Top of page rate"];
// These are the columns where there is data for your domain (referred to as "You").

var subtitle = {};
subtitle["Impr. share"] = "How often a participant received an impression, as a proportion of the auctions in which you were also competing.";
subtitle["Avg. position"] = "The average position on the search results page for the participant’s ads when they received an impression.";
subtitle["Overlap rate"] = "How often another participant's ad received an impression when your ad also received an impression.";
subtitle["Position above rate"] = "When you and another participant received an impression in the same auctions, % when participant’s ad was shown in a higher position.";
subtitle["Top of page rate"] = "When a participant’s ads received impressions, how often it appeared at the top of the page above the search results.";
subtitle["Outranking share"] = "How often your ad ranked higher in the auction than another participant's ad, or your ad showed when theirs did not.";
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// The function to create new sheets and charts
function onEdit() {
// We first check what sort of Auctions Insight report there is
// as the Shopping report has a different set of column headers
var title = SpreadsheetApp.getActiveSpreadsheet().getSheetByName("Sheet1").getRange("A1").getValue();
if (title.substr(0,7) == "Auction") {
// This means the Auctions Insights report is for Search campaigns
var columnHeaders = searchColumns;
} else if (title.substr(0,8) == "Shopping") {
// The report is for Shopping campaigns
var columnHeaders = shoppingColumns;
} else {
// The title presumably hasn't been copied in yet
// The columnHeaders array is set to an empty array so the for loop below won't try to run
var columnHeaders = [];
}

// Loop through all the columns
for (var g=0; g<columnHeaders.length; g++) {

// We try to go to the sheet for the current column
var sheet = SpreadsheetApp.getActiveSpreadsheet().getSheetByName(columnHeaders[g]);
if (sheet == null) {
// If the sheet doesn't exist, create it
var newSheet = true;
sheet = SpreadsheetApp.getActiveSpreadsheet().insertSheet(columnHeaders[g]);
} else {
var newSheet = false;
}

// Because there may not be a Sheet2 yet, or it might not have the CPC information yet, we check
// whether we should include CPCs or not, and only use a REARRANGE function with Sheet2 if it's there.
// REARRANGE has three inputs: the column name, the Auctions Insights report and the CPC performance
// If there is no CPC performance then the third input is set as a single cell
// The REARRANGE function (see below) will check for this
if (SpreadsheetApp.getActiveSpreadsheet().getSheetByName("Sheet2") == null ||
SpreadsheetApp.getActiveSpreadsheet().getSheetByName("Sheet2").getRange("A1").getValue().length == 0) {
sheet.getRange(1,1).setValue('=REARRANGE("' + columnHeaders[g] + '",Sheet1!A:H,Sheet1!A1)');
} else {
sheet.getRange(1,1).setValue('=REARRANGE("' + columnHeaders[g] + '",Sheet1!A:H,Sheet2!A:Z)');
}

// If we just created this sheet we need to add formatting and charts
if (newSheet) {
var numRows = 0;
var numColumns = 0;

// These are set to 2 and 1 because the data from REARRANGE starts in cell A2
var startRow = 2;
var startColumn = 1;

// Look at cells to the right of the starting position until a blank one is found,
// to find the number of columns that contain data
for (var i=0; i<10; i++) {
if (sheet.getRange(startRow+i,startColumn).isBlank()) {
numRows = i;
break;
}
}

// Find the number of rows that contain data
for (var i=0; i<50; i++) {
if (sheet.getRange(startRow,startColumn+i).isBlank()) {
numColumns = i;
break;
}
}

// Format the first column (the dates) as dates
sheet.getRange(startRow+1, startColumn, numRows-1, 1).setNumberFormat(dateFormat);

// Format the second column (the CPCs) as currency
sheet.getRange(startRow+1, startColumn+1, numRows-1, 1).setNumberFormat(currencySymbol + "0.00");

if (columnHeaders[g] == "Avg. position") {
// If the data is average positions, format it as a number
sheet.getRange(startRow+1, startColumn+2, numRows-1, numColumns-1).setNumberFormat("0.0");
} else {
// Otherwise format it as a percentage
sheet.getRange(startRow+1, startColumn+2, numRows-1, numColumns-1).setNumberFormat("0.00%");
}

// Get the width in pixels for the chart, based on the chart being a few columns wider than the data
var width = 0;
for (var i= startColumn; i< startColumn+numColumns+2; i++) {
width += sheet.getColumnWidth(i);
}

// Creates the chart
var chart = sheet.newChart()
.setChartType(Charts.ChartType.LINE)
.addRange(sheet.getRange(startRow, startColumn, numRows, 1))
.addRange(sheet.getRange(startRow, startColumn+1, numRows, 1))
.addRange(sheet.getRange(startRow, startColumn+2, numRows, numColumns-2))

.setOption('series', {
0: {targetAxisIndex: 1},
1: {targetAxisIndex: 0}
})

.setOption('vAxes', {
// Adds titles to each axis.
0: {title: 'Percentage'} ,
1: {title: 'CPC'}
})
.setOption('chartArea', {left:'10%',top:'15%',width:'80%',height:'70%'})

.setPosition(startRow + numRows + 1, startColumn, 0, 0)
.setOption('width', width)
.setOption('height', 500)
.setOption('title', columnHeaders[g] + " - " + subtitle[columnHeaders[g]])
.setOption('legend', {position: 'top'})
.build();

sheet.insertChart(chart);
}

}
} //end function onEdit
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// The function to create new sheets and charts
function REARRANGE(columnHeader,auditInsights,performance) {

// Dates are stored as bigendian date strings, then converted back to dates at the end
var bigendianDate = 'yyyy-MM-dd';
// The timezone is used to convert them back
var timezone = SpreadsheetApp.getActiveSpreadsheet().getSpreadsheetTimeZone();

var domains = {};
var dates = [];
var domainNames = [];

// First we record the stats for each domain, by month
// and record each domain's highest impression share
for (var i = 2; i<auditInsights.length; i++) {
// auditInsights is a multi-dimensional array containing the values of the auditInsights cells.
// So auditInsights[i] is a row on the Auction Insights report
// The loop starts at 2 as auditInsights[0] is the title and auditInsights[1] is the headers.

var date = auditInsights[i][0];

if (!date) {
// If the date field is blank, we have reached the end of the data
// so we end the for loop
break;
}

if (typeof date != "string") {
// The date is converted into a string
date = Utilities.formatDate(date, timezone, bigendianDate);
}

if (dates.indexOf(date) < 0) {
// If the current row's date isn't in the dates array, it's added
dates.push(date);
}

var imprShare = auditInsights[i][2]; //the impression share
if (imprShare == "< 10%") {
// If the impression share is "< 10%" (a string) it is changed to 5% (a float)
// so it can be displayed in the graph.
imprShare = 0.05;
}

var domainName = auditInsights[i][1];

if (domainNames.indexOf(domainName) < 0) {
// If the current row's domain name isn't in the domainNames array, it is added,
// and an entry for it is entered into the domains object.
domainNames.push(domainName);
domains[domainName] = [];
domains[domainName]["Max Impr Share"] = imprShare;
}

domains[domainName][date] = [imprShare].concat(auditInsights[i].slice(3));
// This is (in order) the impression share, avg. position, overlap rate, position above rate, top of page rate, outranking share

if (imprShare > domains[domainName]["Max Impr Share"]) {
// If the current imprShare is bigger than the last recorded max impr share,
// the current one is recorded as being the max
domains[domainName]["Max Impr Share"] = imprShare;
}

} // end of for loop

// Next we get the costs and clicks from Sheet2 (if it exists), to get the CPC
// If Sheet2 exists, performance will be a multidimensional array. If it doesn't it will only contain 1 cell.
var hasCPC = (performance.length > 1);
var costTotals = [];
var clicksTotals = [];

if (hasCPC) {
// Dates should be in the first column, but the position of the cost and clicks columns varies depending on AdWords settings
// So we set variables to record the required column numbers
var costIndex = performance[1].indexOf("Cost");
var clicksIndex = performance[1].indexOf("Clicks");

for (var i = 2; i<performance.length; i++) {
var date = performance[i][0];

if (!date) {
// If there's no date we've reached the end of the data
break;
}

if (typeof date != "string") {
// If the date isn't a string, convert it into one
date = Utilities.formatDate(date, timezone, bigendianDate);
}

if (costTotals[date] == undefined) {
costTotals[date] = performance[i][costIndex];
clicksTotals[date] = performance[i][clicksIndex];
} else {
costTotals[date] += performance[i][costIndex];
clicksTotals[date] += performance[i][clicksIndex];
}

} // end of for loop
}

dates.sort();
// Sorts the dates alphabetically - as they're in bigendian format, this means they are sorted oldest to newest

domainNames.sort(compareDomainNames);
// Sorts the domain names by their highest impression share, using the function below

function compareDomainNames(a,b) {
if (domains[a]["Max Impr Share"] != domains[b]["Max Impr Share"]) {
// If the max impression shares are different, the domain with the highest is put first
return domains[b]["Max Impr Share"] - domains[a]["Max Impr Share"];
} else {
// If both domains have the same max impression share, the one with data for the most dates is put first
return Object.keys(domains[b]).length - Object.keys(domains[a]).length;
}
}

domainNames.splice(domainNames.indexOf("You"),1);
// Removes "You" from the array

if (includeYou.indexOf(columnHeader) > -1) {
// If this graph is supposed to include 'You', then it's added to the start of the array
domainNames.unshift("You");
}

var g = auditInsights[1].indexOf(columnHeader)-2;
// The index of the required stat

if (g < 0) {
// Error checking - if the columnHeader wasn't a recognised title, we output an error message
return [[columnHeader + " not recognised."]];
}

// 'output' is a multi-dimensional array that will become cells in the spreadsheet
output = [];

// The first row of the output is the column name
output[0] = [columnHeader];

// The second row of the output is the headings
output[1] = ["Date","Avg. CPC"];
for (var d = 0; d<domainNames.length && d<6; d++) {
output[1].push(domainNames[d]);
}

// We loop though the dates to make their lines of output
// (the date, the CPC, then each domain's metric)
for (var i = 0; i<dates.length; i++) {
output[i+2] = [stringToDate(dates[i])];

// Calculate the average CPC
if (costTotals[dates[i]] == undefined || clicksTotals[dates[i]] == undefined || clicksTotals[dates[i]] == 0) {
output[i+2].push(0);
} else {
output[i+2].push(costTotals[dates[i]]/clicksTotals[dates[i]]);
}

for (var d = 0; d<domainNames.length && d<6; d++) {
if (domains[domainNames[d]][dates[i]] === undefined) {
output[i+2].push(0);
} else {
output[i+2].push(domains[domainNames[d]][dates[i]][g]);
}
}
}

return output;

}// end function REARRANGE
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// This function is used by REARRANGE to convert date-strings back into dates
function stringToDate(string) {
var dateBits = string.split("-");

var date = new Date();
date.setFullYear(dateBits[0]);
date.setMonth(parseInt(dateBits[1],10)-1);
date.setDate(parseInt(dateBits[2],10));

return date;
}

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Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

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Quote of the Day !!

Analytics is hard work but what does not kill you, makes you stronger !

Determining a bid strategy based on your goals

AdWords offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions or conversions, you can determine which strategy is best for you.

• Drive customers to your website with cost-per-click bidding (manual or automatic).
• Ensure that customers see your message with cost-per-impression bidding.
• Maximise conversions on your site with cost-per-acquisition bidding.

AdWords essential

The auction: How Google decides which ads to show, and in which order Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you'll want to consider three basic types of goals, along with your current campaign settings.

• If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding – manual or automatic – may be right for your campaign.
• If you want to increase brand awareness – not drive traffic to your site – focusing on impressions may be your strategy. You can use cost-per-thousand-impressions (CPM) bidding to put your message in front of customers.
• If you want customers to take a direct action on your site, and you're using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

Tip

Save time and effort on managing your bids by trying flexible bid strategies. You’ll be able to apply bid optimisation more strategically to entire campaigns or specific ad groups and keywords (where applicable) of your choice. How to use flexible bid strategies.

Focus on clicks with CPC bidding

If you're focusing on gaining clicks to generate traffic to your website, there are two cost-per-click bid strategies that you should consider:

• Automatic CPC bidding is the simplest and most commonly used bid strategy. All you have to do is set a daily budget, and the AdWords system automatically manages your bids to bring you the most clicks possible within your budget.
• Manual CPC bidding is the default strategy to let you manage your maximum CPC bids yourself. You can set different bids for each ad group in your campaign, or for individual keywords or placements. If you've found that certain keywords or placements are more profitable, you can use manual bidding to allocate more of your advertising budget to those keywords or placements.

Choose or change your bid strategy

1. Sign in to your AdWords account at https://adwords.google.co.uk.
2. In the Campaigns list, click the campaign name.
3. Select the Settings tab.
4. Click Edit next to the bid strategy.
5. Select your new bid strategy.
6. Click Save.
   

Next steps

• Edit your bid.
• Learn more about CPC, CPM or CPA.