Google Partners Help
Becoming AdWords certified
- The AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.
- Why get certified? An AdWords certification allows you to demonstrate that Google recognises you as an online advertising professional.
- When you sign up for Google Partners, you'll get access to the free AdWords certifications exams and related study material.
Benefits of becoming AdWords certified
Any member of Google Partners can become AdWords certified. Here are the benefits of becoming certified:
- Demonstrate your expertise: Show current and prospective clients that you're a certified online advertising professional with a personalised, printable certificate and a Google Partners public profile page listing the exams that you've passed and the certifications that you've earned.
- Help your agency achieve Partner status: To earn the Google Partner badge and get listed on Google Partner Search, agencies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Badged agencies can promote the areas that they specialise in on their Google Partner Search profile, showing the certifications that their employees have earned and the number of people who have earned each certification. Learn more about the requirements to qualify for Google Partners status.
How to become AdWords certified
First, you'll need to sign up for Google Partners and create an individual profile. This will give you access to the free AdWords certification exams and related study material. Once you get certified, you'll be able to access your personalised certificate and Partners public profile page. If you work at an agency, you'll also want to affiliate your individual profile with your agency's company profile in order to help your agency achieve Partner status.
The AdWords certification includes exams that test your knowledge of AdWords and Google advertising products such as Google Merchant Center. The AdWords advertising exams are designed to test your knowledge of basic and advanced advertising concepts, including the value proposition of online advertising, and AdWords campaign setup, management and optimisation.
Here are the available AdWords certification exams:
| Exam | Description |
| AdWords Fundamentals | The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimising AdWords campaigns. |
| Search Advertising | The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring and optimising Search campaigns. |
| Display Advertising | The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring and optimising Display campaigns. |
| Video Advertising | The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising video advertising campaigns across YouTube and the web. |
| Shopping Advertising | The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. |
Note
The Shopping Advertising exam is available in the following languages: Chinese (Simplified), Czech, Danish, Dutch, English (UK), French, German, Italian, Japanese, Norwegian, Polish, Portuguese (Brazil), Russian, Spanish, Swedish, Turkish.
AdWords certification requirements
To become an AdWords certified professional, you'll need to pass the AdWords Fundamentals exam and one of the additional advertising exams: Search Advertising, Display Advertising, Video Advertising or Shopping Advertising. Learn more about AdWords exams.
Sharing your certified status with others
Once you have been certified, you'll be able to share your certified status with others by showing them your personalised certificate or Google Partners public profile page. Read each section below to learn how to access each one.
Accessing your personalised certificate
Once you have been certified, you'll be able to access a personalised, printable certificate from the "My profile" page in your Partners account. Follow the steps below to print your certificate.
Accessing your Partners public profile
You can demonstrate your expertise with your public profile, a read-only page that lists your AdWords certified status and all of the exams that you've passed. This page is a unique URL that's hosted on a google.com domain, and you can choose who can access it.
To get your public profile's URL and choose who can access it, go to the "Public profile" section of your "My profile" page. Bear in mind that by default, your profile is visible to you only.
Here's what will appear on your profile page:
- Your name: This name will be the same name that you use for your Google account. If you'd like to change your name, read the section below on updating your name.
- Agency's name: If your Partners individual profile is affiliated with a company profile, we'll show your agency's name and link to its Partners profile, if the profile is published in Google Partner Search.
- Photo: Your Google+ profile photo will automatically appear on your Partners profile page (note that your Google+ profile photo is always visible to the public). If your Google+ profile doesn't have a photo, a photo won't appear on your Partners profile page.
- Google+ profile: A link to your Google+ profile will automatically appear on your Partners profile page. Bear in mind that you can choose who sees sections of your Google+ profile for certain people. Learn how to choose who can see sections of your Google+ profile.
- Certifications: We'll show your AdWords certified status and a list of the exams that you've passed.
Tip
Not on Google+ yet? If you don't have a Google account connected to your work email address, learn how to create one and access Google+. If you already have a Google account connected to your work email address, find out how to add a photo to your Google+ profile.
How to share your Partners public profile
By default, your profile will only be visible to you, which means that no one will be able to see your profile page even if they have the URL to it. To share your profile with others, you'll need to make it visible to the public. Follow the steps below to edit your profile's visibility settings.
Updating your name on your certificate or public profile page
If the name that appears on your individual certificate or public profile page is incorrect, you'll need to update this information in your Partners account. To do so, you'll need to edit your Google account information.
Guidelines for communicating your certification to others
Your AdWords certifications demonstrate that you're a certified online advertising professional. Here's what you can say to current and prospective clients about this recognition:
- Your AdWords certification recognises that you're a certified online advertising professional.
- You received this accreditation after successfully passing the AdWords Fundamentals exam and either the Search Advertising, Display Advertising, Video Advertising or Shopping Advertising exam administered by Google Partners.
Example
Here's an example of what you can say about your certified status:
“Google has recognised me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I'm qualified to help you grow your business on the web using Google AdWords”.
Here are some additional guidelines about communicating your certification:
- You may only refer to yourself as certified if you, personally, have passed the certification exams. It's not enough for a colleague to be certified or for your agency to be badged.
- You can refer to yourself as "certified" as long as your certification remains in effect. After the expiry date, you won't be able to refer to yourself as "certified" until you pass the exams again.
- You're allowed to mention your certification on your resume, business cards, LinkedIn profile and other social media profiles. Bear in mind that Google Partners logos can only be used in accordance with our usage guidelines.
Common questions about certification
The difference between AdWords certifications and the Partner badge
- Individuals are certified. Any member of Partners can become AdWords certified. As a certified professional, you can demonstrate your achievement with a personalised certificate issued by Google.
- Agencies are badged. An agency that meets the requirements for Partner status will earn the Google Partner badge and be allowed to promote itself as a "Google Partner." Note that an agency doesn't become a "Google Partner" simply by joining the programme.
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