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Ten Affiliate Marketing Training Programs

Ten Affiliate Marketing Training Programs

Posted by Lisa Marie Mercer | Business | 0 comments

Affiliate Marketing Training

A company sends you an email about an affiliate marketing training program. You wonder, “what exactly is affiliate marketing, and why does it require training? The following affiliate marketing tips can help you get started.

Affiliate marketing provides a form of performance-based merchandising, which allows businesses to reward its associates for each visitor they direct to their website. The affiliate marketing game has four key players:

1. The merchant or retailer is the business that sells the product
2. The network provides the affiliate with a list of appropriate merchants, based on the predominant themes of their website. The network also tracks performance and pays the affiliate.
3. The affiliate is also referred to as the publisher of the cooperating website, as well as the recipient of the commissions.
4. The customer is the person who buys the product.

A well-designed affiliate marketing plan benefits both the merchant in search for an affordable advertising plan, and affiliate publishers, who want to monetize their blogs. The constantly-evolving process, however, is complex. If you know nothing, or relatively little about it, it behooves you to sign up for an affiliate marketing training program. In contrast, if you are already affiliate marketing savvy, some of the affiliate programs have their training programs. Here are some examples of both types of training.

1. Affilio Blueprint

Affilio Blueprint, often listed as one of the best affiliate marketing training programs, provides 12 modules, which teach you physical product niche marketing, info product niche marketing, authority model marketing, SEO, list building, PPC and CPA marketing. The company also offers bonus chapters on content marketing, guest blogging and other social media strategies. Designed for affiliate marketing novices, Affilio Blueprint provides user-friendly videos and free WordPress themes, making it the ideal way to learn affiliate marketing basics.

2. Udemy

For those who like to try before they buy, Udemy offers the ideal affiliate marketing training program, especially for those interested in the Amazon affiliate program. Before you commit to the training, site owner Luis Azcarate allows you to preview the different videos, which emphasize topics such as selecting products, creating affiliate links, domain name selection, WordPress installation and promotion.

3. Wealthy Affiliate University

Wealthy Affiliate University also offers users a free “starter account,” which allows them to test the waters. Even better, they offer 24-hour support. Their proficiency-based affiliate marketing training programs provides options for novice, intermediate and advanced marketers. When you join this training program, you reap the benefits of interaction with other affiliate marketers, as well as bespoke plans created for your specific needs, making it easy for you to learn affiliate marketing.

4. University of San Francisco Advance Affiliate Marketing

When you are ready to take your website monetizing campaign to the next level, the University of San Francisco offers and eight-week, online, affiliate marketing training program. The comprehensive program includes topics such as legal and ethical considerations, leveraging your affiliate channel for other areas of your business, selling executives on the affiliate marketing idea and more.

5. Econsultancy

If your  business or vacation plans deliver you to London England, Econsultancy conducts one-day affiliate marketing training programs. The course covers topics such as integrating SEO and affiliate marketing strategies, dealing with competition, trademark issues and monitoring results.

6. Dekh.com

Dekh.com is  an interesting site, in that it provides detailed information for both affiliates and merchants. A constantly-updated blog, along with a detailed series of guides and infographics provide a comprehensive overview of affiliate marketing. Best of all, most of the information is free.

7. Affiliate Summit

Affiliate Summit offers two, three day affiliate marketing training conferences. In 2014, one will take place in Las Vegas, and the other in New York City. These affiliate marketing boot-camps provide an effective means of networking with other marketers and learning new skills.

8. Commission Junction University

Commission Junction, one of the older and larger affiliate marketing programs, also offers an annual, three-day affiliate marketing training conference in Santa Barbara, California.  Commission Junction University, as it´s called,  offers educational sessions, plus networking opportunities.

9. Clickbank

ClickBank, another one  of the larger affiliate marketing programs, provides a detailed blog, chock full of helpful tips. Even better, they offer a free download of their ebook titled Monetize Your Blog with ClickBank.

10. Linkshare

Linkshare, yet another  affiliate program, offers an annual conference, online webinars, a monthly newsletter and online tutorials. It’s the ideal affiliate marketing for dummies program.

Suggested Read on this Topic:

How I Made $10 Million From Internet Affiliate Marketing

List Price: $14.95

Current Price: $11.90

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Tagged :Advertising, affiliate marketing training, amazon affiliate, app, Blog, Blogger, blogging, Ebook, Infographic, marketing, Marketing Strategy, Opera, PPC, SEO, Social Media, social media strategies, wordpress, WordPress Themes

AdWords PPC or CPM & Google Tag Manager

AdWords PPC or CPM & Google Tag Manager

It is important to say on videos on Google Tag Manager, isn't it?

Do not forget when you are placing a AdWords campaign and you're using Google Gag Manager, before start the cpc or cpm campaign, go to AdWords/MyAccount, and on Tracking/Autotagging is setup: "YES", so please click on it, to switch to "NO", then AdWords do not fire its tag.

Now you go to Google Tag Manager, and you setup the new AdWords campaing, edit New Tag:

1) Tag Name, could be: e.g. conversion tracking campaign 7856212589.

2) Tag Type: AdWords Conversion Tracking.

3) Conversion ID: 7856212589 (this are settings inside your AdWords Account campaign, just put in number here).

4) Conversion Label: AAHHUUttWWllssPP (this are settings inside your AdWords Account campaign, just put in label here).

5) Click on Firing Rules.

6) Click on Create a Rule

7) Rule Name:Thank you Page Campaign7856212589

8) Conditions: URL, contains: Thankyou

9) You hit SAVE.

10) then Boom !! , Done !!

You Adwords conversion tagging is ready to go !!

Segmenting Brand and Generic Paid Search Traffic in Google Analytics

Segmenting Brand and Generic Paid Search Traffic in Google Analytics

Thursday, June 26, 2014 | 11:09 AM

Labels: AdWords, Announcements, Features

Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also on generic searches (e.g., “smartphone reviews”). Because the performance metrics for ads shown against brand and generic queries can be vastly different, many advertisers prefer to analyze these two groups separately.  For example, all else being equal, searches containing the advertiser’s brand name often have higher clickthrough-rates than those that don’t.

Automatic classification

To make analysis of brand and generic performance as easy as possible, we’re introducing a new feature which automatically identifies brand-aware paid search clicks tracked in Google Analytics. We use a combination of signals (including the clickthrough-rate, text string, domain name and others) to identify query terms which show awareness of your brand.  You can review our suggested brand terms and then accept or decline each of them. It’s also easy to add additional brand terms that we’ve missed. 

With the resulting list of brand terms, we classify your paid search traffic in GA so that you can split your “paid search” channel into two separate channels: “brand paid search” and “generic paid search”. This can be done both for Multi-Channel Funnels (for attribution purposes) and for the main Google Analytics channel grouping. See this straightforward step-by-step guide to get started.

Industry feedback

Back in 2012, George Michie from the Rimm-Kaufmann Group, a leading online marketing agency, called analyzing brand and generic paid search together “the cardinal sin of paid search”. We showed him a preview of our new solution and here’s his reaction:

"I've been arguing for many years that advertisers should look at their brand and generic paid search separately. There are massive differences in overall performance - but also in more specific areas, like attribution and new customer acquisition. 

Google Analytics now makes it a lot easier for advertisers to segment brand and generic paid search into separate channels. I'm sure this feature will help many more advertisers measure these important differences - and more importantly, take action on these new insights."

Getting started

Finally: note that this feature works for all paid search advertising, not just Google AdWords. It will roll out to all users in the coming weeks.

To get started, use the step-by-step guide to set up separate brand paid search and generic paid search channels. We’ve already suggested brand terms for every GA view with sufficient paid search traffic.

Posted by: Frank Uyeda, Software Engineer, Google Analytics

Ben Norman's SEO course: Day 7 - Blogs & RSS.

Ben Norman's SEO Made Easy Range

|  Main Site   |  SEO Blog   |  DIY SEO   |

7 Day Search Engine Optimisation Course

Day 7 - Blogs & RSS.   Blog and RSS are two terms you will more than likely have heard of. Now the reason I am including them is because search engines love unique and fresh content and Blogs give them just that. Now having a blog is something you need to be able to commit time to as you need to keep it up to date for it to remain effective and cast you in the right light. Blogging doesn't have to be massively time consuming but it is about giving information and being seen to be the go to people in your industry. I find with my company many of the people that come through have been on our blog looking at what we say what we have done etc and it has proved to be a good tool at showing how good we really are. You could for example if you were a camera shop you could have a blog which contained reviews of all the new cameras coming out with pictures and write-ups and by optimising the blog post with the camera name and number in the title chances are you could appear high in the rankings for that term. With our blog we find we can do a post and within minutes it is being ranked by Google and more often than not for the terms in our title tag. It is worth noting this is with long tail terms you are not going to do a post with "secured loan" as the title and get a high position of the bat. I always recommend WordPress for people looking to set up blogs on their website as it is totally free and very easy to install just follow the 5 step instruction process. Once installed it is just as easy to customise and a theme can be installed for free or if you want one that will fit in with your website you can have one designed for it through somewhere like Elance for about £100. When you have your blog installed people can then sign up to your RSS feed which means that every time you update your blog they will get it delivered straight to their RSS reader meaning it is even easier to stay in touch with them. Blogs are something that I can't recommend enough as when used properly can really give you the edge over your competition and show you as the go to company in your niche. I hope you have enjoyed this course and like to receive feedback as i am always updating it and like to ensure it contains what people want. So if you have a idea, feel something else should be added please get in touch.   What Next?   Thats the end of this short course but keep an eye on your inbox for more emails from me. Alternativly keep an eye on my blog for more tip and help.

Ben Norman's SEO course: Day 6 - Email Marketing.

Ben Norman's SEO Made Easy Range

|  Main Site   |  SEO Blog   |  DIY SEO   |

7 Day Search Engine Optimisation Course

Day 6 - Email Marketing   Email marketing, although not strictly part of a normal SEO process, is, in my opinion, a great way to catch and make maximum use of the new traffic to your website. Whilst the SEO process brings good targeted traffic to a website, not everyone is quick to catch on to harnessing every last visitor. Most web sites focus on visitors that are ready to buy and totally ignore their future buyers (the people that are there to look around and get more information). Email marketing allows you to capture those people in a list and then keep marketing to them through emails. There is a great tool out there called AWeber which allows you to setup an email list on your website which is very easy to do and the system does all of the hard work for you enabling you to just focus on building your lists. For example to build my list I have given away this week long search engine optimisation course. This gives people in my list a great informative course which helps them and their websites do better and I then have permission to contact them with other information as and when. Now it is important to remember that you can't just bombard people with rubbish as they will just remove themselves from your list but as long as you keep it informative there would be no reason to leave. Ways in which to market this is: Offer a free course such as this one Offer a free video Offer access to a forum or members area The key thing to remember is not to sell at people. You just need to be informative and keep giving information this way you will be able to not only make the sales through your website but also take the window shoppers by the hand then educate them and then sell to them later. It is very easy to get started with AWeber and cost effective too. They will also make sure everything is double opt in etc, so you stay legal. The system will also allow you to set up auto responders like that you are receiving from me so the system will automatically send you a series of emails over an adjustable period of time. So go to Aweber and sign up for a trial and remember why waste the visits when you can push them to your newsletter educate them and sell to them later.   Tomorrow   Tomorrow we will be looking at blogs and RSS so be sure to check your inbox.

4 factores por los que no me gusta el SEO.

4 factores por los que no me gusta el SEO

Publicado el 7 febrero, 2014 por Félix Román - LaPrimera.net en Marketing Internet 18 Comments

Home» Marketing Internet » 4 factores por los que no me gusta el SEO

Una de las preguntas que más recibimos en LaPrimera.net es: “¿Por qué recomendáis publicidad de pago en Facebook Ads y Adword para Vídeo por encima del SEO que proporciona tráfico gratis?”

Desde mi opinión personal y experiencia propia voy a enumerarte los factores por los que considero que el SEO no sirve si es tu principal fuente de tráfico:

1. El SEO es algo que NO puedes controlar. Por más que me digan que usan técnicas amigables con Google y que han sobrevivido a todas las actualizaciones hasta el momento (Pinguino, Panda, Colibrí) nada te asegura que mañana Google cambie su algoritmo y el ranking de tus sitios web baje muchísimo
2. Cuesta tiempo y trabajo. Posicionarte por una buena palabra clave en un nicho competitivo usualmente tarda meses e incluso años, por el contrario posicionarte para palabras claves de pequeña competencia (larga cola) demora mucho menos, pero necesitas muchas más para conseguir un número de visitas aceptable.
3. Tiempo de mercado. En el tiempo que se tarda en posicionar una página para una palabra clave que me envíe una cantidad aceptable de tráfico, yo ya he probado si un producto funciona o no, como responde la gente, como lo puedo mejorar, que puedo añadir, que puedo quitar y cientos de cosas más utilizando tráfico de pago.
4. No contribuye a un negocio real. Si dependes sólamente del SEO no tienes un negocio. Un negocio es aquel en el que inviertes 1€ y generas 1,50€ y por ende lo puedes escalar a donde tu quieras. El tráfico con SEO no permite esto en un periodo de tiempo razonable.

En fin, tal y como dije al principio si el SEO es tu única fuente de tráfico para tus sitios web, te recomiendo pensarlo dos veces y empezar a buscar nuevas alternativas. Créeme que no te arrepentirás
Saludos.
Félix Román

Las Pequeñas empresas encuentran el ROI en el Social Media. #Infografía #ROI #socialmedia.

Magenta Innovaciones C.A.

Las Pequeñas empresas encuentran el ROI en el Social Media #Infografía #ROI #socialmedia

por Verónica Maria Jarski   |  Traducido por: Adriana González H.

29 de mayo 2013

Antes de empezar a leer el artículo, me gustaría dejar una pequeña definición para aquellos que se estén incursionando en este maravilloso mundo del Social Media:

¿Qué es ROI?

ROI son las siglas en inglés de Return On Investment y es un porcentaje que se calcula en función de la inversión y los beneficios obtenidos, para obtener el ratio de retorno de inversión.

Para que se entienda mejor es  uno de los conceptos que tenemos que tener en cuenta a la hora de evaluar una inversión en un negocio, tanto online como offline. El ROI, el retorno de la inversión, que ahora -en tiempos de crisis- todavía cobra mayor importancia, para saber si estamos gastando bien nuestro dinero en nuevos negocios, o realizando nueva inversión en negocios que ya tengamos funcionando.El ROI es un valor que mide el rendimiento de una inversión, para evaluar qué tan eficiente es el gasto que estamos haciendo o que planeamos realizar. Existe un fórmula que nos da este valor calculado en función de la inversión realizada y el beneficio obtenido, o que pensamos obtener.ROI = (beneficio obtenido – inversión) / inversiónEs decir, al beneficio que hemos obtenido de una inversión (o que planeamos obtener) le restamos el costo de inversión realizada. Luego eso lo dividimos entre el costo de la inversión y el resultado es el ROI. El valor de ROI es un ratio, por lo que se expresa en porcentaje. El ROI es un parámetro muy simple de calcular para saber lo positiva que sea una inversión. Los valores de ROI cuanto más altos mejor. Si tenemos un ROI negativo es que estamos perdiendo dinero y si tenemos un ROI muy cercano a cero, también podemos pensar que la inversión no es muy atractiva. A la hora de evaluar una inversión nos viene muy bien calcular el ROI, sobre todo para comparar dos posibles inversiones, pues si con una inversión conseguimos un ROI mejor que con otra, pues debemos pensar en invertir nuestro dinero únicamente en la fórmula que nos reporte mejores ratios.
Si utilizas Google Analytics para tus mediciones, lee este artículo que te podría ayudar : http://www.mentalidadweb.com/2012/03/que-es-roi-y-como-medirlo-con-google-analytics/

Ahora si, vamos al artículo que nos trae la gente de http://www.marketingprofs.com:

Las pequeñas empresas pueden encontrar un retorno de la inversión (ROI) en los medios sociales, pero tienen un duro medio con es Facebook.Un nuevo estudio de  Manta ofrece información de más de 1200 propietarios de pequeñas empresas con respecto a sus principales preocupaciones. Manta creó entonces la siguiente infografía de sus hallazgos.El estudio reveló que la participación de los medios sociales es cada vez mayor entre las pequeñas empresas. “Casi el 50% de las pymes ha aumentado el tiempo dedicado a los medios de comunicación social digital, en comparación con hace un año”, dice Manta. “Más de uno de cada tres propietarios de pequeñas empresas dedican entre una y tres horas a la semana a la gestión de sus canales de medios sociales digitales, mientras que el 10% gasta más tiempo.” Para las pequeñas empresas, la adquisición y la participación de nuevos clientes es el objetivo principal de la utilización de medios de comunicación social digital, dijo que 36%. Ganando nuevas vías de concurrencia y referencias (19%) fue el segundo.
Otras conclusiones relativas a las pequeñas empresas y los medios de comunicación social digital son …

• 18% mencionó a Facebook como plataforma de medios sociales más difíciles de mantener.
• 53% de las empresas dicen que tienen una persona dedicada a actividades a los medios sociales en la empresa.
• 39% de las empresas dicen que ven un retorno de la inversión (ROI) en sus actividades en los medios sociales.
• 79% de los propietarios de pequeñas empresas son optimistas sobre sus perspectivas de negocio en el segundo trimestre del 2013. Y seguirán invirtiendo.

Para más información sobre las conclusiones de Manta, echa un vistazo a la siguiente infografía.

Veronica Maria Jarski es escritor senior de MarketingProfs y editor de la MarketingProfs blog diario Fix . Llegar a ella a través de veronicaj@marketingprofs.com .