Showing posts with label Ebook. Show all posts
Showing posts with label Ebook. Show all posts

Tuesday, September 30, 2014

Ten Affiliate Marketing Training Programs



Ten Affiliate Marketing Training Programs
Affiliate Marketing Training
A company sends you an email about an affiliate marketing training program. You wonder, “what exactly is affiliate marketing, and why does it require training? The following affiliate marketing tips can help you get started.
Affiliate marketing provides a form of performance-based merchandising, which allows businesses to reward its associates for each visitor they direct to their website. The affiliate marketing game has four key players:
  1. The merchant or retailer is the business that sells the product
  2. The network provides the affiliate with a list of appropriate merchants, based on the predominant themes of their website. The network also tracks performance and pays the affiliate.
  3. The affiliate is also referred to as the publisher of the cooperating website, as well as the recipient of the commissions.
  4. The customer is the person who buys the product.
A well-designed affiliate marketing plan benefits both the merchant in search for an affordable advertising plan, and affiliate publishers, who want to monetize their blogs. The constantly-evolving process, however, is complex. If you know nothing, or relatively little about it, it behooves you to sign up for an affiliate marketing training program. In contrast, if you are already affiliate marketing savvy, some of the affiliate programs have their training programs. Here are some examples of both types of training.
1. Affilio Blueprint
Affilio Blueprint, often listed as one of the best affiliate marketing training programs, provides 12 modules, which teach you physical product niche marketing, info product niche marketing, authority model marketing, SEO, list building, PPC and CPA marketing. The company also offers bonus chapters on content marketing, guest blogging and other social media strategies. Designed for affiliate marketing novices, Affilio Blueprint provides user-friendly videos and free WordPress themes, making it the ideal way to learn affiliate marketing basics.
2. Udemy
For those who like to try before they buy, Udemy offers the ideal affiliate marketing training program, especially for those interested in the Amazon affiliate program. Before you commit to the training, site owner Luis Azcarate allows you to preview the different videos, which emphasize topics such as selecting products, creating affiliate links, domain name selection, WordPress installation and promotion.
3. Wealthy Affiliate University
Wealthy Affiliate University also offers users a free “starter account,” which allows them to test the waters. Even better, they offer 24-hour support. Their proficiency-based affiliate marketing training programs provides options for novice, intermediate and advanced marketers. When you join this training program, you reap the benefits of interaction with other affiliate marketers, as well as bespoke plans created for your specific needs, making it easy for you to learn affiliate marketing.
4. University of San Francisco Advance Affiliate Marketing
When you are ready to take your website monetizing campaign to the next level, the University of San Francisco offers and eight-week, online, affiliate marketing training program. The comprehensive program includes topics such as legal and ethical considerations, leveraging your affiliate channel for other areas of your business, selling executives on the affiliate marketing idea and more.
5. Econsultancy
If your  business or vacation plans deliver you to London England, Econsultancy conducts one-day affiliate marketing training programs. The course covers topics such as integrating SEO and affiliate marketing strategies, dealing with competition, trademark issues and monitoring results.
6. Dekh.com
Dekh.com is  an interesting site, in that it provides detailed information for both affiliates and merchants. A constantly-updated blog, along with a detailed series of guides and infographics provide a comprehensive overview of affiliate marketing. Best of all, most of the information is free.
7. Affiliate Summit
Affiliate Summit offers two, three day affiliate marketing training conferences. In 2014, one will take place in Las Vegas, and the other in New York City. These affiliate marketing boot-camps provide an effective means of networking with other marketers and learning new skills.
8. Commission Junction University
Commission Junction, one of the older and larger affiliate marketing programs, also offers an annual, three-day affiliate marketing training conference in Santa Barbara, California.  Commission Junction University, as it´s called,  offers educational sessions, plus networking opportunities.
9. Clickbank
ClickBank, another one  of the larger affiliate marketing programs, provides a detailed blog, chock full of helpful tips. Even better, they offer a free download of their ebook titled Monetize Your Blog with ClickBank.
10. Linkshare
Linkshare, yet another  affiliate program, offers an annual conference, online webinars, a monthly newsletter and online tutorials. It’s the ideal affiliate marketing for dummies program.
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10 Things To Know About Alibaba’s IPO

10 Things To Know About Alibaba’s IPO


10 Things To Know About Alibaba’s IPO
On Friday, September 19, 2014, Chinese Internet company Alibaba, began trading shares at the New York Stock Exchange. Originally priced at $68, the prized stocks actually opened at $97.20, giving the company a 36% jump when they started trading at noon. Due to the huge jump in price, Alibaba had a valuation of about $230 billion dollars. If you add the valuations of Amazon and E-bay together it does not even equal Alibaba’s valuation. This IPO has became the 2nd largest IPO opening in US history. Only Visa had a better initial IPO back in 2008. So here are 10 things to know about Alibaba’s IPO.

1. The Company

Alibaba is often compared to Amazon; however, this is not a good comparison. Amazon is an e-commerce site, selling and shipping merchandise to its customers. Alibaba operates quite differently. It is a group of different sites that each operate differently. Alibaba has 3 different types of sites, one like E-bay, one online marketplace, and a site similar to Groupon. Another difference is that Alibaba does not ship any merchandise. They just provide a huge marketplace where vendors, big and small, can place their items for sale and then the vendors take care of the shipping. Alibaba also has interests in a web payment site, similar to PayPal. Additionally they have invested in online videos, cloud storage, and mobile messaging.

2. Jack Ma, The Founder

Jack Ma was an English teacher before founding Alibaba in 1999. He created this now huge company in his apartment. While he really does not know how to do the technical things for Alibaba, he is a great business man who has been able to grow the company to what it is today. While Mr. Ma sold a small portion of his holdings in Alibaba, he still holds about 193 million shares. After the close of business on Friday, Jack Ma’s holdings totaled about $18 billion dollars.

3. Others With A Hand In Alibaba

Many businesses need investors during their growth, especially if they haven’t gone public yet. One company bought an interest in the company in 2005; that company is Yahoo. While they did sell some shares they held on to enough to still have a 16% stake in Alibaba. It is estimated that Yahoo sold about 120 million shares and made a profit about $8 billion. Softbank, the company that purchased Sprint, owns a 34% stake in Alibaba, making them they largest shareholder. Both companies are more like silent partners because they gave their shareholder duties to the Alibaba Partnership.

4. Structure of Alibaba

Alibaba does not operate like most companies. The Partnership includes Mr. Ma, and his right-hand man, Joe Tasi. These 2 men have control of the company. The other people in the Partnership are long standing employees who follow whatever the Joes decide. A Board of Directors is also part of the structure; however, they have little say in how the company operates since the Partnership nominates most of the boards. While this is a very unusual way for a public company to run it does not seem to bother most parties because Alibaba is a profitable company, making $1.4 billion in profits last year.

5. Woman in Top Positions

Alibaba is a company that believes in its women employees. They have taken the time to develop talented women since the company began. There are 18 co-founders of the company, 6 are women. As for the IPO, it was the responsibility of the top 2 women in the company. This is one company that truly believes in equality for women.

6. Why Does Everyone Want Alibaba Stock?

The most important reason is the amount of profit that Alibaba earns consistently. They not only make quarterly profits they also make yearly profits. Alibaba makes these steady profits because they have cut out one of the largest expenses Amazon has. Alibaba does not ship products to customers, so they do not need large distribution centers with many employees. This allows Alibaba to save money not only on wages, but also on the cost of benefits.
Another reason people are so eager to own Alibaba stock is because it gives them a bite out of the huge Chinese Internet population. Most Chinese tech companies are traded on the Hong Kong stock exchange. However, Alibaba was rejected when they applied to use Hong Kong to offer its IPO. The rejection came because of the concern of how the company operates. This was great for New York and US residents. It gives them a chance to own a piece of the pie of a giant Chinese company that is able to stay profitable year after year.

7. Risks

There are a few risks to consider before grabbing your piece of the pie. The biggest risk is the history of Chinese companies on the NY Stock Exchange. History shows that instead of the stock gaining each year, Chinese companies tend to lose 1% each year for the first 3 years. While this does not sound to bad, American companies tend to show a 7% profit each of the first 3 years.
Another concern for average investors, is the cost of the stock now. It jumped so high when it was first offered that individual investors need to decide if they are safe paying such a high cost per share or if they should wait and see what happens to the price. If they do invest it is recommended that they go in as long term investors. This is not a stock that will bring the average investor quick profits but should do well for them as a stock to hold on to.

8. Silicon Valley

Silicon Valley companies are really watching Alibaba closely. With its high IPO it is valued higher than most successful Silicon Valley companies. These companies, including Amazon, E-Bay and Facebook may be able to learn something from watching Alibaba which can help them become more profitable.

9. Alibaba.com

Alibaba.com is only one part of Alibaba, it is the online mall. In 2007 Alibaba.com went public on the Hong Kong stock exchange. It didn’t do very well so in 2012 it became a private company again. Does this mean that Alibaba, the corporation is doomed to the same fate? People don’t think so because as a corporation it has much more to offer and it is stronger than one piece alone.

10. What is Next?

Alibaba does not seem to be slowing down, instead they are still going strong. Over the summer they added a new site, 11 Main, which will be a direct competitor to Etsy. Other companies have tried and failed to knock Etsy off its pedestal. Will 11 Main be able to do that? Only time will tell. It took Etsy several years to grow to what they are now. If 11 Main is nurtured it may just have a chance.
Hopefully these 10 things to know about Alibaba’s IPO have been informative. You can’t really make a spur of the moment decision on an unknown. You need to get to know it, study it, and then decide if it is a good fit for you.