Ben Norman's SEO course: Day 7 - Blogs & RSS.

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7 Day Search Engine Optimisation Course

Day 7 - Blogs & RSS.   Blog and RSS are two terms you will more than likely have heard of. Now the reason I am including them is because search engines love unique and fresh content and Blogs give them just that. Now having a blog is something you need to be able to commit time to as you need to keep it up to date for it to remain effective and cast you in the right light. Blogging doesn't have to be massively time consuming but it is about giving information and being seen to be the go to people in your industry. I find with my company many of the people that come through have been on our blog looking at what we say what we have done etc and it has proved to be a good tool at showing how good we really are. You could for example if you were a camera shop you could have a blog which contained reviews of all the new cameras coming out with pictures and write-ups and by optimising the blog post with the camera name and number in the title chances are you could appear high in the rankings for that term. With our blog we find we can do a post and within minutes it is being ranked by Google and more often than not for the terms in our title tag. It is worth noting this is with long tail terms you are not going to do a post with "secured loan" as the title and get a high position of the bat. I always recommend WordPress for people looking to set up blogs on their website as it is totally free and very easy to install just follow the 5 step instruction process. Once installed it is just as easy to customise and a theme can be installed for free or if you want one that will fit in with your website you can have one designed for it through somewhere like Elance for about £100. When you have your blog installed people can then sign up to your RSS feed which means that every time you update your blog they will get it delivered straight to their RSS reader meaning it is even easier to stay in touch with them. Blogs are something that I can't recommend enough as when used properly can really give you the edge over your competition and show you as the go to company in your niche. I hope you have enjoyed this course and like to receive feedback as i am always updating it and like to ensure it contains what people want. So if you have a idea, feel something else should be added please get in touch.   What Next?   Thats the end of this short course but keep an eye on your inbox for more emails from me. Alternativly keep an eye on my blog for more tip and help.

4 factores por los que no me gusta el SEO.

4 factores por los que no me gusta el SEO

Publicado el 7 febrero, 2014 por Félix Román - LaPrimera.net en Marketing Internet 18 Comments

Home» Marketing Internet » 4 factores por los que no me gusta el SEO

Una de las preguntas que más recibimos en LaPrimera.net es: “¿Por qué recomendáis publicidad de pago en Facebook Ads y Adword para Vídeo por encima del SEO que proporciona tráfico gratis?”

Desde mi opinión personal y experiencia propia voy a enumerarte los factores por los que considero que el SEO no sirve si es tu principal fuente de tráfico:

1. El SEO es algo que NO puedes controlar. Por más que me digan que usan técnicas amigables con Google y que han sobrevivido a todas las actualizaciones hasta el momento (Pinguino, Panda, Colibrí) nada te asegura que mañana Google cambie su algoritmo y el ranking de tus sitios web baje muchísimo
2. Cuesta tiempo y trabajo. Posicionarte por una buena palabra clave en un nicho competitivo usualmente tarda meses e incluso años, por el contrario posicionarte para palabras claves de pequeña competencia (larga cola) demora mucho menos, pero necesitas muchas más para conseguir un número de visitas aceptable.
3. Tiempo de mercado. En el tiempo que se tarda en posicionar una página para una palabra clave que me envíe una cantidad aceptable de tráfico, yo ya he probado si un producto funciona o no, como responde la gente, como lo puedo mejorar, que puedo añadir, que puedo quitar y cientos de cosas más utilizando tráfico de pago.
4. No contribuye a un negocio real. Si dependes sólamente del SEO no tienes un negocio. Un negocio es aquel en el que inviertes 1€ y generas 1,50€ y por ende lo puedes escalar a donde tu quieras. El tráfico con SEO no permite esto en un periodo de tiempo razonable.

En fin, tal y como dije al principio si el SEO es tu única fuente de tráfico para tus sitios web, te recomiendo pensarlo dos veces y empezar a buscar nuevas alternativas. Créeme que no te arrepentirás
Saludos.
Félix Román