Showing posts with label iPad. Show all posts
Showing posts with label iPad. Show all posts

Saturday, October 26, 2013

iPad mini with Retina Display vs. iPad mini.


iPad mini with Retina Display vs. iPad mini

By
October 24, 2013
Gizmag compares the features and specs of the new iPad mini with Retina Display (left) and...
Gizmag compares the features and specs of the new iPad mini with Retina Display (left) and the original (non-Retina) iPad mini
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If you already own an iPad mini, is it worth upgrading to the new model with Retina Display? Or maybe you're considering buying your first iPad mini, and are wondering if it's worth saving a few bucks on last year's model? Let Gizmag help, as we plop the first two generations of the iPad mini into our magical comparison machine, and see what happens.

Release date

The Retina model is releasing about a year after the first iPad mini arrived
The Retina Display iPad mini launches sometime in November. The original model hit stores last November, and is sticking around for another year.

Size

The Retina iPad mini is four percent thicker than its predecessor
Nothing shocking here. Though it is worth noting that the Retina iPad mini is a little thicker. That's the same thing that happened to the full-sized iPad when it got a Retina Display.

Weight

The first iPad mini is actually seven percent lighter than the new Retina model
Not a great start for the Retina model, as it's also a bit heavier compared to the original iPad mini. Seven percent heavier, to be exact.

Build

Apple still likes aluminum
Same aluminum build in both models.

Colors

Colors are now the same, though the first iPad mini was originally sold in a 'black & slat...
The Retina iPad mini gets the same Space Gray color from the iPhone 5s, and Apple updated the original model with the new hue as well. If you bought a first-generation iPad mini before the new models were announced, then you might have the "black & slate" color instead.

Display

Same size, but much sharper screen on the new model
Same 7.9-inch display size for the new model, but the big news is its shift to a Retina Display. It has four times the pixels of the original model, making for a much denser screen. Expect razor-sharp text and crisp, clear images.

Processor

Performance should see a big boost in the Retina iPad mini
Performance should be another huge upgrade in the Retina iPad mini. Its 64-bit A7 chip is two generations ahead of the old A5 (originally found in 2011's iPad 2) in the non-Retina iPad mini.

RAM

We don't know for sure, but we're betting on 1 GB for the Retina iPad mini
We don't yet know how much RAM the Retina iPad mini has, but we'd bet on 1 GB. The mere 512 MB found in the 1st-gen version just barely cuts it. Backgrounded apps and browser tabs will need to refresh more often than they do on devices with more RAM.

Storage

Apple discontinued all but the 16 GB version of the original iPad mini
The first mini was originally available in 16 GB, 32 GB, and 64 GB models, but now that it's sticking around for a second year, it's only sold in a 16 GB flavor.

Cameras

Camera resolution stayed the same in the new model
Same resolution in the cameras this time around, but Apple did boast of some upgraded sensors in the new batch of iPads.

Battery

Apple estimates the same ten hours of uptime (surfing the web on Wi-Fi) for both models
Above are the watt hours for the batteries. If you're more concerned with uptimes, then Apple is estimating that the Retina version will last the same ten hours (while surfing the web on Wi-Fi).

Wireless

Both tablets are available in Wi-Fi only and Wi-Fi with cellular data models
Both models are sold in both Wi-Fi only and Wi-Fi with LTE versions. The cellular models cost an extra US$130 over their Wi-Fi only counterparts with the same amount of storage.

Software

Both models run the new iOS 7
Both iPad minis run the new iOS 7, with the App Store's stacked selection of tablet apps.

Starting prices

The Retina iPad mini starts at US$400, while the non-Retina model dropped down to $300
Apple actually jacked the Retina model's price up by $70, hitting the $400 price point for 16 GB Wi-Fi only. It then shoots all the way up to $830 for a 128 GB cellular model.
On announcing the new iPad mini, Apple also dropped the first-generation model's price down to $300.

Wrap-up

If the Retina iPad mini had stayed at $330, this would have been a no-brainer. Not only does it have a much sharper screen, but its performance will be head and shoulders above last year's model.
But at $400, the Retina mini is now inching closer to Apple's new full-sized iPad, the iPad Air. With that added to the non-Retina model's price drop, we can see some customers preferring to save a few bucks and live with the lower-resolution screen.
On the flip side, the new iPad mini's specs are pretty much toe-to-toe with the iPad Air, so you're getting a much more powerful tablet than you did last year. It even has a sharper display than the iPad Air, owing to the same amount of pixels scrunched onto the smaller screen.
For more on the new iPads, you can see how the Retina iPad mini compares to the iPad Air, and you can also check out the iPad Air vs. the older 9.7-inch iPads.

Wednesday, July 10, 2013

Flurry Mobile Analytic Tool - How To Reach America’s Mobile Moms.

The Flurry Blog

How To Reach America’s Mobile Moms

  
  
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Apps are telling – they signal our personal tastes and interests. There are probably nearly as many unique combinations of apps as there are devices, and the apps we use reveal a lot about us. Based onPersonas that Flurry has developed for its advertising clients, we are beginning a series of blog posts to shed light on different groups of smartphone and tablet users and their app usage patterns. Moms -- who often control household budgets and expenditures -- are considered the prime audience for many brands. So we thought, where better to start our Personas series than by examining what moms are doing with apps?
Our analysis for this post relies on iPhone, iPad, and Android app usage during May of this year for a large sample (24,985) of American-owned smartphones and tablets. Discussion of app usage is based on time those devices spent in the 300,000+ apps that use Flurry Analytics.

What Apps Do Moms Use?

Moms, like most other groups, spend a lot of smartphone and tablet time playing games. In fact, on Android, more than half of the time American Moms spent in apps was spent playing games. Similarly, on iPad moms spent about half their time in games, but on iPhone, that percentage drops to a little less than a third of their time. On iPhone, lifestyle apps capture a larger proportion of Moms' attention (12%) than on iPad and Android devices.
As shown below, the second most popular category among moms on iPhone and Android devices is social networking. On iPad, newsstand (24%) was the second most popular category, demonstrating its strength as a screen for displaying magazine type content. 
FLR130601 Moms are gamers too 

Where Do Moms Over-Index? 

Most mobile consumers spend a large proportion of their app time in gaming and social networking apps, so what makes moms different from the other American owners of smartphones and tablets? Across iPhone, iPad, and Android, American Moms spend more time in education apps than the general population. Also, moms who own an iPhone or an Android device spend a greater share of their app time in health and fitness apps. Unsurprisingly, moms are also heavy shoppers. Android moms over-index for time spent in shopping apps, and iPhone moms over-index for time spent in catalog and lifestyle apps. (For this post, we have honored The App Store and Google Play’s systems for classifying apps. In iOS, shopping apps can fall into either the catalog or lifestyle category, whereas Android has a dedicated “shopping” category.) 

 

FLR130601 Where do moms over index

Moms Own More Tablets And Gravitate Toward iOS

Compared to other American device owners, moms are enthusiastic users of tablets. As shown below, among the general population 25% of connected mobile devices were tablets, but for moms that percentage is 35%. This could be driven by the fact that many parents use tablets for sharing games and stories with their children. 
FLR130601 Moms own more tablets
60% of the smartphones and tablets we looked at were iOS devices. (Note that this number is a function of the installed base of active devices, so does not reflect market shares from sales in recent quarters.) For American Moms, the numbers lean even further toward iOS devices. A whopping 77% of moms own iOS devices while just 23% own Android. There are at least two factors that may explain this.  First, it could be a function of Moms’ greater tablet ownership since iPad dominates the tablet market. Second, surveys show that women in general skew toward iOS devices. The key takeaway is that moms are much more likely to be found using iOS devices than Android devices. 
FLR130601 iOS beat Android

For Moms, Connected Devices Are More For Escape Than Utility

So what can we infer about American Moms based on their app usage? For one thing, it appears that they use smartphones and tablets as a refuge from their busy lives. On average, half or more of the time they spend in apps is spent on social networking and game apps. In this sense, they are not that different from other Americans, but it does show that even busy moms need to escape and socialize, and mobile devices provide a way to do that.

Apps where American Moms spend a disproportionate share of time relative to other Americans also tell us something about their more serious side. Those apps tend to be improvement-oriented: education and health and fitness, for example. Moms are using their devices to help them achieve personal goals and possibly to educate their children.

We hope this post gives brands and developers a better idea of where the coveted American Mom is most likely to be during mobile time, and what is capturing their attention. App developers can tap into this valuable group by building experiences that give moms an escape from their hectic day-to-day routine, keep them socially connected, and help them improve different aspects of their lives. Media planners who want to reach American Moms should continue to buy ad inventory in gaming, news / magazine, and social networking apps, and to weight their budgets toward iOS app.

Monday, April 09, 2012

¿Dónde esta el techo de Apple?

Dos firmas de análisis sitúan su acción en 1.000 dólares

¿Dónde está el techo de Apple?

La compañía fundada por Steve Jobs acumula una subida del 54% en lo que va de año y se mantiene en máximos históricos. Dos casas de análisis, Gene Munster y Topeka Capital Markets prevén que sus acciones alcancen los 1.000 dólares.


Tim Cook, consejero delegado de Apple.. - REUTERS

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L. S. A. - Madrid - 03/04/2012 - 19:13
En Toy Story el muñeco Buzz Lighyear no paraba de repetir la frase "hasta el infinito y más allá", unas palabras que se pueden utilizar para ilustrar la evolución bursátil de Apple, empresa que al igual que Pixar, la productora de la película de animación, estuvo dirigida por Steve Jobs. Y esa debe ser la frase en la que han pesado los analistas de las firmas Gene Munster y Topeka al pensar en el potencial de revalorización de Apple.
La firma de análisis Topeka sitúa la acción de Apple en los 1.001 dólares en los próximos doce meses gracias a las nuevas líneas de negocio y su expansión en China. La firma señala además que "la fiebre de Apple se está extendiendo como un reguero de pólvora por todo el mundo" y que "no vemos final a la vista en esta tendencia alcista".
Por su parte, el informe de Gene Munster afirma que "hay suficiente valor añadido para que en los próximos dos años Apple añada otros 400.000 millones de dólares a su capitalización" gracias a su inversión en tecnología y la presión de sus competidores, lo que podría situar su capitalización en un billón de dólares, y sería la primera vez que una compañía alcanzara tal cota. Munster asegura que la acción de Apple podría situarse en los 1.000 dólares en 2014, si bien sitúa el precio objetivo de la compañía para los próximos doce meses en 910 dólares, frente a los 718 dólares en los que estaba hasta ahora.
La cota de los 1.000 dólares por acción supondría un potencial de revalorización cercano al 62% frente al precio de cierre de Apple el lunes, 618 dólares.
Las mejoras en el precio objetivo de la compañía de la manzana son continuas. Aunque más moderada que las dos anteriores, JP Morgan ha elevado su recomendación sobre Apple de 625 dólares a 715, apuntando a las ventas del iPhone y del iPad como los elementos clave para los resultados de la compañía.
La compañía ha anunciado que publicará las cuentas de su segundo trimestre fiscal, que terminó el pasado 31 de marzo, el próximo 24 de abril, día en el que la compañía dará cifras sobre las ventas de sus productos, en concreto del nuevo iPad y nuevas previsiones. Por el momento, la organización Consumer Reports situó ayer a la nueva tableta de Apple entre los mejores tablets del mercado, un reconocimiento que llega semanas después de que la asociación diera la voz de alerta sobre los posibles problemas de temperatura del nuevo dispositivo utilizado en condiciones extremas.