Aug 31, 2012 at 12:46pm ET by Danny Sullivan
Been buying Facebook Likes to make your page seem, well, more likable? Know a site that has? Facebook doesn’t like that, and now it’s taking steps to remove those it deems fake.
Writing today on the Facebook blog, the company said the change is likely to impact less than 1% of the Likes for any particular page and will aim to remove Likes such as those generated by malware, “deceived” users or purchases.
From the post:
We have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms. On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms.Of course, some sites that have depended on fake Likes will likely see much more than 1% of their Likes take a hit.
These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.
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