Monday, May 19, 2014

Are You Sacrificing Future Trust for Sales Today?

Copyblogger.com

Are You Sacrificing Future Trust for Sales Today?

Image of a squirrel about to walk onto an open human hand; the squirrel is looking up at the human wondering if he or she can be trusted
The first lesson you learn in sales is how to qualify a lead.
After all, speaking with someone who’s not legitimately interested in your product or service is a waste of your time — and theirs.
But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase long after you’ve cashed their check.
Just because you can smooth talk your way into a sale doesn’t mean you should.