Friday, November 08, 2013

SEO Strategy.


Jellyfish

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:

Audit historic SEO activity
Agree reporting requirements
Produce launch time line & project plan
Collate client's marketing & media assets

Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.

Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.

Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.

Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.

Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf

SEO Strategy

Thorough research processes underpin the fundamentals of our strategic focus; by highlighting areas where keyword opportunity exists, we are able to tailor campaign optimisation (best blend of technical, content and authority optimisation) to meet agreed goals. As standard we:



Audit historic SEO activity
Collate client's marketing & media assets


Establish Client & Performance KPI Expectations

The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.


Establish Tracking & Analytics Requirements & Solutions

As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.


Keyword Research & Opportunity Analysis

Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.
There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
  • Category (e.g. cameras)
  • Sub-category (e.g. compact cameras)
  • Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to the specifics of your business, we may also add keywords relating to events ( such as: father’s day, mother’s day, Christmas and so on), and competitor terms where relevant. During the research process, we will consider:
  • What are the core products that you sell?
  • What are the core services that you offer?
  • How do you distinguish your products from your competitors?
  • How do you distinguish your services?
  • What industries are you involved with currently?
  • What industries would you like to get involved with?
  • What marketing material do you have addressing your products and services?
  • How do customers usually find out about your business?
The objective of this report is to agree a parent list of keywords which offer potential for gains in visibility, traffic, engagement and acquisitions. The parent list is triaged into the following categories:
  • Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
  • Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
  • Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.


Establish Domain Structure - Geographical and Language Variables

With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.


Produce Seasonality Map

Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.
- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf