Tuesday, November 05, 2013

How native advertising is sparking a sea-change in the online ecosystem.

The Marketer
FaceBookLinkedIntwitterShare by Email
This week's articles from the magazine of The Chartered Institute of Marketing
Contact Subscribe Advertise
How native advertising is sparking a sea-change in the online ecosystem

Right now native is one of the industry's hottest buzzwords - and the latest attempt by brands to bridge the gap between editorial and advertising.

Cleverly executed it can be incredibly powerful, but marketers and publishers must be careful not to cross the line if they are to avoid alienating customers and readers.
Read more
RELATED LINKS
Webinar: how to build a content marketing strategy
Editorial or advertorial?
Twitter Follow The Marketer on Twitter
MORE FROM THE MARKETER
Download The Marketer's tablet app for iPad or Android.
It's free to CIM members - follow the instructions to subscribe. 
FROM THE KNOWLEDGE CENTRE
How to give a killer presentation
In a matter of hours, a speaker's content and delivery can be transformed from muddled to mesmerising. In this GoToWebinar article, TED curator Chris Anderson shares how speakers of all levels can learn to give world-class presentations. Download now
Sponsored by Citrix GoToWebinar
ADVERTISEMENT

Revenue Attribution: How to Measure Your Marketing Impact
Many marketers struggle to connect their activities to revenue. Download Silverpop's white paper to learn how to track revenue, build an attribution model and optimise future campaigns.

No comments:

Post a Comment