This post reflects the opinions of the author and not necessarily those of Mashable as a publication.
I’m a teen living in New York. All of my friends have social networks — Instagram, Vine,Snapchat, etc. Facebook used to be all I could talk about when I was younger. “Mom, I want a Facebook!” and other whining only a mother could put up with.
But now, at 13, I’ve been noticing something different. Facebook is losing teens lately, and I think I know why.
Part of the reason Facebook is losing my generation's attention is the fact that there are other networks now. When I was 10, I wasn’t old enough to have a Facebook. But a magical thing called Instagram had just come out ... and our parents had no idea there was an age limit. Rapidly, all my friends got Instagrams.
Now, when we are old enough to get Facebook, we don’t want it. By the time we could have Facebooks, we were already obsessed with Instagram.
Facebook was just this thing all our parents seemed to have.
This leads me into my next point: Although I do have a Facebook, none of my other friends do. My friends just thought it was a waste of time. I decided to get a Facebook just to see what it was all about. I soon discovered that Facebook is useless without friends. My only friend is, like, my grandma.
Teens are followers. That’s just what we are. If all my friends are getting this cool new thing called Snapchat, I want it, too!
We want what’s trending, and if Facebook isn’t “trending,” teens won’t care.
All of our parents and parents' friends have Facebooks. It’s not just the fact that I occasionally get wall posts like, “Hello sweetie pie!” But my friends post photos that get me in trouble with those parents.
Let's say I get invited to a party, and there’s underage drinking. I’m not drinking, but someone pulls out a camera. Even if I’m not carrying a red Solo cup, I could be photographed behind a girl doing shots. Later that week, the dumb-dumb decides to post photos from that “amazing” party. If my mom saw I was at a party with drinking, even if I wasn't participating, I’d be dead. This isn’t Facebook’s fault, but it happens there.
Facebook is also a big source of bullying in middle school. Kids might comment something mean on a photo of you, or message you mean things. This isn’t Facebook's fault, but again, it does happen there. If my mom heard I was getting bullied on Facebook, she would tell me to quit right away.
When I was younger, my mom had a Facebook. I would always go on it. I would take quizzes, play games, etc. Facebook used to be its own, unique thing. It was kind of big but at the same time, cool.
As the years went on, I always wanted a Facebook I could call my own. But once I got it, everything started changing. There's too much going on. The change from the old Facebook to the Timeline was very all of a sudden.
Look at something like Twitter, where it’s four buttons — people like the "simple" design better.
It also became a huge marketing mouthpiece. Facebook takes your interests based on what you’ve "liked" and put ads on your feed. No offense, but when I’m looking through my News Feed I don’t really care about Pantene’s new product.
It was just kind of like, "We liked it the way it was. Why are you changing it?"
In the end, Facebook has been trying too hard. Teens hate it when people try too hard; it pushes them away. It’s like if my mom told me not to do something — I immediately need to do it. When she forces something on me, I really don’t want to do it.
Teens just like to join in on their own. If you’re all up in their faces about the new features on Facebook, they’ll get annoyed and find a new social media.
Facebook needs teens, because we’ll be the people keeping it going very soon. And teens can see that, which freaks them out.
I love Facebook, really I do. I hope they can make a comeback and appeal to my peers. I think it's a great idea for a website, and I wish Facebook the best of luck.
Image: Spencer Platt/Getty Images
Yes, we tend to do utilize big data in different startups if the data is accessible of course.
WHY : Using big data will allow you to make logical practical sense out of data. It translates consumer/user attributes and preferences collected over time into statistically proven claims that decisions can be based on.
HOW & TOOLS: Personally I don't know of any software or cloud service that would automatically do DATA ANALYSIS for you (Although they probably exist), you may find use of softwares such as Stata (Statistics software) useful, but in that case too, the software only does the computation for you, therefore you need someone with analytical expertise like Statistics, Mathematics, Economics etc. to extract recommendations.
We're using both internally and externally, for a variety of functions.
- Better understand our potential clients' pain points
- Gather intel around key stakeholders
- Competitive data re. social footprints and strengths
- Combine online knowledge with offline experience
Vertical-wise, as well as the obvious marketing benefits, we're finding it increasingly beneficial for HR, crisis comms, brand advantage and employee loyalty.
We use various tech partners to start with the end point and reverse engineer our way back through their "paths", so we know exactly where something causes that person/brand to do what they did.