Showing posts with label Mobile Marketing. Show all posts
Showing posts with label Mobile Marketing. Show all posts

Wednesday, February 11, 2015

Native Mobile App, Hybrid App, Dedicated Web App, Generic Mobile App

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Native Mobile App

Definition - What does Native Mobile App mean?

A native mobile app is a smartphone application that is coded in a specific programming language, such as Objective C for iOS and Java for Android operating systems. Native mobile apps provide fast performance and a high degree of reliability. They also have access to a phone's various devices, such as its camera and address book. In addition, users can use some apps without an Internet connection. However, this type of app is expensive to develop because it is tied to one type of operating system, forcing the company that creates the app to make duplicate versions that work on other platforms.

Most video games are native mobile apps.

Techopedia explains Native Mobile App

Companies that are looking to promote themselves to the smartphone market have other options beyond native mobile apps:
  • Hybrid App: This type of application has cross-platform compatibility but can still access a phone’s hardware. It is developed using platforms such as Sencha, PhoneGap and Mosync.

  • Dedicated Web App: A website that is tailored to function on a mobile device. These are tailored to a specific platform and will not work on other smartphones or feature phones.

  • Generic Mobile App: A mobile website that will work with all mobile phones.
In the early stages of the smartphone market, most apps were tailored to the iPhone. However, the market share for Android phones grew, thus, the need for cross-platform functionality became an issue.
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P.S.: A May 2012 ComScore study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively.[6] Researchers found that usage of mobile apps strongly correlates with user context and depends on user's location, interest, preference and time of the day.

Thursday, August 28, 2014

Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

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Google

Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

gregg-hamilton
, 20 Comments
Marin Software: Manage, optimize, and boost ROI on search, display, social, and mobile advertising.
Every search marketer knows Google dominates in U.S. search volume, handling two-thirds of all search queries. And yet, less is known about the entity that reportedly accounts for roughly the other third of searches – the Yahoo Bing Network (YBN).
This brings up a number of interesting questions for paid search marketers. For example:
  • Is Google dominant in every vertical?
  • How do the two engines compare on click-through rate (CTR) and cost per click (CPC)? 
  • Are paid search auctions as competitive on YBN as on AdWords?
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S. during Q3 2012:
  • Shopping & Classified (composed of a broad range of retailers)
  • Financial Services
  • Travel
  • Education
  • Computer & Internet
  • Business to Business (B2B)
These vertical categories account for the majority of total search traffic and click-throughs in the U.S. search market.
adgooroo-yahoo-bing-adwords-average-cpc

AdWords Leads in Paid Search Spend, Clicks in All Verticals

AdWords delivered significantly higher impressions in five of the six categories studied – especially in the Shopping & Classified retail category, where it displayed 1.6 times as many first SERP ad impressions as YBN (an incremental 7.3 ad million impressions) during the quarter.
However, in the sixth category, Financial Services, YBN actually displayed more ad impressions than AdWords (although AdWords still yielded more total click-throughs within the vertical).
In addition to earning more search traffic, advertisers on AdWords generally experienced higher CTRs – with AdWords campaigns found to be 2.4 to 5.9 times higher than those on YBN during the period, depending on the vertical.
However, among the advertisers who were active on both engines, AdGooroo found some who actually had better CTRs on YBN than AdWords. For example, 9.5 percent of the Financial Services advertisers who sponsored paid search on both engines enjoyed higher CTRs on YBN than on AdWords, including Citicards and Fidelity Life. In the Shopping & Classified category, 5.7 percent of the overlapping advertisers had higher CTRs on YBN, including JCPenney, QVC, Old Navy, Kmartm and Shutterfly.

The Yahoo Bing Network Offers Certain Advantages

CPCs were almost invariably lower – and usually significantly lower – on YBN than AdWords – from 37 to 77 percent of AdWords' CPCs, again varying by vertical. So, advertisers were paying a high premium to gain access to AdWords' heartier search traffic and CTRs. And, as a result of lower CPCs, Brand Impressions (first SERP CPMs) varied from 76 to 90 percent cheaper, on average, on YBN than on AdWords.
The study also showed that there is significantly less competition on YBN than on AdWords. Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN receiving at least one first SERP ad impression, compared to 39,006 advertisers active on AdWords during the quarter. In other words, there were 36 percent fewer active search marketers on YBN to bid against.

What Does This Mean for PPC Marketers?

AdWords is the logical first choice for paid search advertisers for two reasons: superior impressions and click-through rates. However, YBN's advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity for advertisers seeking to maximize their search efforts.
Even so, that notion doesn't appear to be widespread in the industry. Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. By comparison, only 6 percent (or 2,542) did not have first SERP ad exposures on AdWords.
The report's findings notwithstanding, over the last four years both search networks seem to be more or less fixed in place in terms of their share of domestic search volume. Time will tell whether that will change, and whether we'll see changes in the media buying habits of PPC marketers as well.

The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Tuesday, April 08, 2014

RedSMS - SMS Text Marketing

SMS Text Marketing

The most cost effective way to reach your customers.

Send personalised text messages to your customers and prospects directly from
your computer

Whether you are sending thousands of personalised messages or just one, our powerful web based bulk SMS service makes it easy.
Want to schedule campaigns to go out at a specific time, no problem? See delivery reports, SMS replies and response phone calls from customers in real time, all from your own computer or tablet.
Bulk SMS from RedSMS

Did you know?

UK mobile users send and receive over 90 million SMS per day


Bulk SMS Prices from 2.2p

SMS is the most responsive and efficient media channel

  • Outstanding response rates - often into double digits!
  • 97% of all texts received are being read within 4 minutes
  • Messages from just 2.2p
  • Real-time delivery reporting
  • Instant access to your contacts from your computer
  • Free reply messages back to your account
  • Free customer support
  • Free credits when you sign up
Link:
http://www.redsms.co.uk/site/

Saturday, April 05, 2014

Send personalised text messages to your customers and prospects directly from your computer

RedSMS logo

Send personalised text messages to your customers and prospects directly from
your computer

Whether you are sending thousands of personalised messages or just one, our powerful web based bulk SMS service makes it easy.
Want to schedule campaigns to go out at a specific time, no problem? See delivery reports, SMS replies and response phone calls from customers in real time, all from your own computer or tablet.

Thursday, August 08, 2013

Optimize your App for the App Store.






ADVICESo your company has made a beautiful, functional, easy-to-use app. Hours upon hours have been poured into the design, the user interface, the API, and every conceivable action that the application will perform. You’re proud of your awesome accomplishment, and set it up in the App Store. Your job is finished, right? Well, if you actually want people to download your app, your work has just started. Many people don’t think to optimize their app for the App Store, but implementing SEO into the app itself is a big part of successfully marketing your creation.



Wednesday, July 10, 2013

Countly Mobile Analytic Tool

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Countly Blog
What’s new with Countly v13.06?
Countly gives a fresh breath to mobile analytics domain with its introduction of open source nature, extensive list of mobile, desktop and Facebook SDKs (10 as of this writing), best of breed user interface of its kind, and its dedication to respecting your privacy. Being the first on-premise, enterprise grade open source mobile analytics service, Countly is the only viable product with a focus on customizability, security and enterprise-readiness.
After 5 months of hard work, we have synched every line of code among Cloud, Community and Enterprise editions (while the building blocks are similar, there are 3 different branches). You can recognize some of the features were already available in Cloud, and they are now open sourced via Community Edition. In the future you’ll see many small enhancements in Cloud, get it widely accepted (and tested) by Cloud subscribers, and then made available to Community Edition.
Let’s see what’s new with our latest baby: 
Two new dashboard features
With the help of our new family member Hakkı Altuntaş, we started to implement Session Durations view that shows users categorized into predefined session duration buckets. In this view, your users are categorized into one of 0-10 seconds, 11-30 seconds, 31-60 seconds, 1-3 minutes, 3-10 minutes, 10-30 minutes, 30-60 minutes or > 1 hour according to this session duration. You do not need to do anything – it’s already accessible from Engagement > Session durations. Check it out! 
A few of our users asked for Resolutions, so we also implemented that view too. Now you can see detailed device resolution data, giving you insights on which screen types are most used with your application. Testing your app with these resolutions will give you an understanding of whether your users really see your app the way you want it to be (accessible from Analytics > Resolutions).
More efficiency and security
In an effort to increase efficiency and security, we added two nice features to core Countly: First, Countly now has cluster mechanism to fork api.js according to number of cores in the server in order to increase utilisation.  This can also be configured from api/config.js by changing “worker" count. Second, Countly dashboard and database can now be on two different servers. This can be done modifying host configuration in app.js and api.js configuration files (/frontend/express/config.js and /api/config.js).
Improved API 
Countly API is extending – in fact many features in our dashboard is available via API calls. That means you can also build your own dashboard, mobile application or even do some hacks with a Raspberry PI . In our new version, we added two new API paths that return ready-to-use metrics for today, 7 days and 30 days. The very same API applies to all 3 editions (Community, Cloud and Enterprise). For more information about our API, see Countly Server API reference.
Country and city database updater
Countly benefits from Maxmind’s database to make an IP to city conversion.  Starting from this version, we included a simple shell script to update your country and city database (/bin/geoip-updater.sh). Running this script, your system will have an up-to-date database. We leave it to the user how and with which frequency to run this script. After running the database, do not forget to restart Countly by running stop countly-supervisor and start countly-supervisor.
Other than those changes, there are several small visual enhancements on the dashboard to make navigation much more smoother. Events view has been revamped to increase performance and visual improvements. While Countly dashboard is one of the slickest user interfaces, we strive hard to make it simple to remove the mental burden on your shoulders.
What are we working on right now?
As some of you may have seen from our Twitter feed, we are actively working on Revenue Analytics. This has been asked for a few times and now we are building the most intuitive in-app purchase analytics service, tightly coupled with our dashboard. You’ll soon see your total revenue, average revenue per user, average revenue per paying user, paying/non-paying users and total paying users in your dashboard. Stay tuned!
 
Closing words and some usual information
  • Hakkı Altuntaş is now our 4th member. He’s a hard-working, marathon runner and will be responsible of dashboard improvements. Countly is much more stronger with his expertise. Welcome, Hakkı!
  • Our Github page keeps issues submitted by you. Feel free to send us pull requests, technical issues using your Github account.
  • Support.count.ly can be considered as a more non-technical (or less code-oriented) place to discuss Countly. Many examples here are in the form of “will you support feature A?” or “how to do X?”. There are no strict rules here – if you are in doubt, send your questions to any of the issue trackers.
Some of you have been asking for our mobile analytics application. We have been working on it for some time and thought it would be available last month, but couldn’t. We are very sorry for that. We’re still developing and testing the final bits and hope to provide it to masses soon.  
Thanks for reading this far! :-)
— Countly Team