Should You Spend Zero on Acquiring Customers?

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From Amanda McCormick, your Guide to Entrepreneurs Marketing guru Joseph Jaffe  sure thinks so. When I heard  about his Kickstarter for his  new book Z.E.R.O. - Zero  paid media as the new  marketing model, I knew I  needed the inside story. I  think you'll learn a lot from  this interview -- including  how to get new customers  when you're just starting  out.    Please let me know what you  think in the comments! A Kickstarter Success With Much to Teach Entrepreneurs   "If you want to understand change,    you have to live it," explains    thought leader and author Joseph    Jaffe in the wake of the success of    his Kickstarter campaign for the    new book Z.E.R.O. - Zero paid    media as the new marketing    model. He adds, rather cheekily:    "You can't read about it in a book,    unless of course it's mine."     Read more.   Could Tumblr Work for Your Business?   Tumblr a good marketing vehicle    for your business? Until recently, I    was rather skeptical myself. But    I've gone to a few presentations    and gotten to see the unstoppable    power of the... Read more Developing More Social Media Influence Through Great Content   In this article, we'll start by taking    an inventory of the content you    already have. Then, you'll identify    content needs you can fill. You'll    use some of the inputs you    developed in Social Media    Influence Part One to collect    interesting content and craft    pitches that are aimed at    publications that can help you.     Read more Marketing Tips for Micro Budgets   A lot of people make the mistake of    thinking marketing is only to be    done when you have a little extra    money to burn. Not at all -- you    can't... Read more

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