Marketing Careers - About.com

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By Laura Lake, About.com Guide

A career in marketing can take you in several different directions. Marketing is comprised of many facets and activities. You will find that there are many opportunities in marketing, is there a career path that is right for you? Explore the different career opportunities and decide which one fits you best.

1. Overview of Careers in Marketing
2. Careers in Advertising
3. Careers in Brand Management
4. Careers in Market Research
5. Careers in Public Relations

Overview of Careers in Marketing

There are many options to careers in marketing, but how do you know which one is right for you? Marketing can be defined as being the intermediary function between product development and sales. Think of it as the storehouse for such things as advertising, public relations, media planning, sales strategy, and more. It's the marketing professionals job to create, manage, and enhance brands.

• Breaking Into the Career Field of Marketing
• Marketing vs. Advertising: What's the Difference?
• How Do You Know if a Marketing Career is Right for You?

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Careers in Advertising

In Advertising you will work with all aspects of marketing from strategy to concept to the execution of the strategy. You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers.

• Advertising Manager
• Advertising Sales Director
• Account Executive
• Account Coordinator

• Media Director
• Media Coordinator
• Media Buyer

Careers in Brand Management

Brand management is the career track you hear about most often. It is the key function in the consumer products industry. Brand managers are often likened to small business owners because they assume responsibility for a brand or brand family. They are always focused on the big picture. It is their job to distill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service.

• Brand Manager
• Product Manager
• Product Development Manager

Careers in Market Research

Market Research involves researching the intended target. That target can be companies or individuals. In order for a company to capture a market it must first be able to understand that market. Research involves the first process of understanding the consumer, what their needs are, what their purchasing habits are, and how they view themselves in relation to the rest of the world.

• Market Research Director
• Market Research Manager
• Market Research Supervisor
• Market Analyst

Careers in Public Relations

It is the responsibility of the Public relations department to manage the communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news. If they are based out of media relations they will spend their time responding to information requests from journalist or pitch stories to the media.

• Public Relations Specialist
• Public Relations Director
• Corporate Communications Manager
• Book Publicist
• Press Secretary