Wednesday, February 18, 2015

Latest reviews of Web Analytics Tools.

One of the largest paid analytic tool only has around 3000 clients, so if you only have 3000 clients. How good is going to be its data? in terms of representing behavior, so please, check your sample bias or sample size before you get confidence with the data and spend money in digital marketing. I won't name it its name.

While biggest is the sample size or sample bias, the more it is the approximation to the real in terms of representing behavior of your customer in your website.

Every analytic tool has different source of data collection. So, don't compare data across different analytic tools.

In summary, I go for free analytic tool. Google Analytics.

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