Thursday, February 05, 2015

8 Social Media Monitoring Tools from Russia & Ukraine

8 Social Media Monitoring Tools from Russia & Ukraine

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According to The Global Guide to new Media - Social Media in Russia is huge which makes Social Media Monitoring tools vital to the success of any brand, with consumers in Russia and Ukraine. Regardless of whether you actively use Social Media in Russia as a marketing channel or not, you still need to be listening. Social Media Monitoring in Russia will provide you with up-to-date information about who’s talking about your brand, competitors or sector and where they are doing it. The where part is vital in the Russian speaking countries. The Internet landscape is very different to any other country.
For brands who have Russian speaking consumers or English speaking consumers who reside in Russia or Ukraine, it’s important you investigate how customised a Social Media Monitoring tool is to Russian Internet. The Russian Internet landscape is very unique and many of the “usual suspects” are not dominant in Russia. For instance a social media monitoring tool that relies on Google and Yahoo wouldn’t pick up the majority of Internet traffic that happens via theRussian Search Engine Yandex. The same goes for Social Networking. Facebook doesn’t own the social networking space in Russia. Vkontakte does.
Russian speaking online consumers are very active Social media users and very vocal about their opinions, so it’s vital that you are listening.
Unless you already have a multilingual social media monitoring product like Radian6 here are a 8 listening tools created by Russian speakers for the Russia speaking online world.
1. Brandspotter – Produced by marketers and web developers. Offers sentiment analysis, has its own metrics system and is applicable for measuring the efficiency of social media campaigns.
2. IQ Buzz – Created by IT specialists for social media monitoring.
3. Kribrum – The product of SEO experts and programmers for social media monitoring.
4. Monitorix – Produced by programmers for online media and social media monitoring.
5. Youscan - Created by online marketing experts and web developers for social media monitoring.
6. Wobot - Students of Moscow State Technical University of N.E. Bauman (MGTU) created this product.
7. Semanticforce - Produced by programmers for online media and social media monitoring
8. Buzzware – Created by monitoring experts, marketers and researchers for social media monitoring.