Sunday, February 09, 2014

Conversion optimization, design and copywriting tips.

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Conversion optimization, design and copywriting tips

January’s Best: Favorites in Analytics, Conversion, and Copywriting

by 1 02/01/2014

The first month of the year has come and gone. Yikes!
Is anybody else wishing that time would just slow down so we could fully embrace life’s wonderful moments? Pretty soon, the holidays are going to happen all over again.
You deserve a break to reflect on all the great things you accomplished this month, so bring out your iPad and take a breather with these 12 amazing blog posts.
Here are, in this marketer’s opinion, January’s best conversion, analytics, and copywriting articles (it’s been an awesome month edition).

Conversion Optimization

1. 7 Tips for Building a Better Web Funnel
Post by: WiderFunnel’s Chris Goward via Clarity
Conversion optimization requires constant testing and iteration. And the best way to get started is to, well, start! This blog post walks readers through a marketing framework that is powerful for any  business, whether you’re part of a startup or enterprise team.
2. 14 Conversion Rate Optimization (CRO) Terms You Need to Know
Post by: Cate Seago via Optimizely
Jargon can be frustrating and confusing. If you find yourself wondering ‘what the heck it all means,’ don’t worry. You’re not alone. This blog post will give you the crash course you need to learn the basics of CRO.
3. 5 Mistakes Brands Make Selling Direct-to-Consumer
Post by: Linda Bustos via GetElastic
Brands and manufacturers strive to build close relationships with their customers. When executed correctly, this sales channel can evolve into a powerful revenue stream. This post walks through best practices as well as mistakes to avoid.
 4. Five Landing Page Videos that Will Make You Jealous
Post by: Me (Shameless Self Plug) via Unbounce
Online videos are the internet’s gift to the world—and are invaluable to your brand’s conversion optimization strategy. If you’re wondering where to get started, look no further than this roundup for inspiration.

Analytics

5. The Future of Mobile Analytics: What Does the Crock Pot Say?
Post by: Curtis Silver via the Adknowledge blog
“The landscape of mobile advertising and mobile analytics is changing at a quickened pace. Is your business armed with the knowledge and intuition to keep up?” If your answer is yes, it isn’t good enough. You need to be 10 steps ahead.
6. 12 Signs to Identify a Data Driven Culture
Post by: Avinash Kaushnik via Ocaam’s Razor
Numbers are only half of the analytics equation. The other half? It’s your people. This blog post walks you through the nuts and bolts of building a data-driven culture.
7. Understanding the Limits of Google Analytics
Post by: Caleb Whitemore via Analytics Pros
Google Analytics is the more powerful web analytics tool on the planet. What can’t you do? More than you may realize. This blog post explains why.
8. How to Implement Google Analytics Events in Google Tag Manager
Post by: Eric Fettman via KISSmetrics
Google Tag Manager is designed to minimize your dependency on web developers. This video makes the process as easy as possible.

Copywriting

9. 5 Ways to Offer Awesome Content Without Pulling Your Hair Out
Post by: Alexis Grant via Clarity
Does the thought of writing another blog post make you want to hit your head against your keyboard? Don’t let frustration win. Read this blog post instead.
10. The 29 Best Content Marketing Posts of All Time
Post by: Renee Warren via Onboardly
Is it cheating if I link to a blog post with 29 more content links? Be prepared for hours and hours of education.
11. Content Partnerships Fuel Startup Growth
Post by: Kate Gardiner via Contently
Distribution is the heart of content marketing. Startups can amplify their growth by teaming up with fellow content creators. This blog post explains how.
12. 16 Rules to Make Your Emails Rock
Post by: Scott Martin via CrazyEgg
It’s an understatement to say that email is a powerful marketing channel. These 16 rules will help your brand stand out from the endless amounts of spam that consumers face.
You pick #13. What was your favorite read this January?
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About 

Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.
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