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January’s Best: Favorites in Analytics, Conversion, and Copywriting

by Ritika Puri 1 02/01/2014

The first month of the year has come and gone. Yikes!
Is anybody else wishing that time would just slow down so we could fully embrace life’s wonderful moments? Pretty soon, the holidays are going to happen all over again.
You deserve a break to reflect on all the great things you accomplished this month, so bring out your iPad and take a breather with these 12 amazing blog posts.
Here are, in this marketer’s opinion, January’s best conversion, analytics, and copywriting articles (it’s been an awesome month edition).

Conversion Optimization

1. 7 Tips for Building a Better Web Funnel
Post by: WiderFunnel’s Chris Goward via Clarity
Conversion optimization requires constant testing and iteration. And the best way to get started is to, well, start! This blog post walks readers through a marketing framework that is powerful for any  business, whether you’re part of a startup or enterprise team.
2. 14 Conversion Rate Optimization (CRO) Terms You Need to Know
Post by: Cate Seago via Optimizely
Jargon can be frustrating and confusing. If you find yourself wondering ‘what the heck it all means,’ don’t worry. You’re not alone. This blog post will give you the crash course you need to learn the basics of CRO.
3. 5 Mistakes Brands Make Selling Direct-to-Consumer
Post by: Linda Bustos via GetElastic
Brands and manufacturers strive to build close relationships with their customers. When executed correctly, this sales channel can evolve into a powerful revenue stream. This post walks through best practices as well as mistakes to avoid.
 4. Five Landing Page Videos that Will Make You Jealous
Post by: Me (Shameless Self Plug) via Unbounce
Online videos are the internet’s gift to the world—and are invaluable to your brand’s conversion optimization strategy. If you’re wondering where to get started, look no further than this roundup for inspiration.

Analytics

5. The Future of Mobile Analytics: What Does the Crock Pot Say?
Post by: Curtis Silver via the Adknowledge blog
“The landscape of mobile advertising and mobile analytics is changing at a quickened pace. Is your business armed with the knowledge and intuition to keep up?” If your answer is yes, it isn’t good enough. You need to be 10 steps ahead.
6. 12 Signs to Identify a Data Driven Culture
Post by: Avinash Kaushnik via Ocaam’s Razor
Numbers are only half of the analytics equation. The other half? It’s your people. This blog post walks you through the nuts and bolts of building a data-driven culture.
7. Understanding the Limits of Google Analytics
Post by: Caleb Whitemore via Analytics Pros
Google Analytics is the more powerful web analytics tool on the planet. What can’t you do? More than you may realize. This blog post explains why.
8. How to Implement Google Analytics Events in Google Tag Manager
Post by: Eric Fettman via KISSmetrics
Google Tag Manager is designed to minimize your dependency on web developers. This video makes the process as easy as possible.

Copywriting

9. 5 Ways to Offer Awesome Content Without Pulling Your Hair Out
Post by: Alexis Grant via Clarity
Does the thought of writing another blog post make you want to hit your head against your keyboard? Don’t let frustration win. Read this blog post instead.
10. The 29 Best Content Marketing Posts of All Time
Post by: Renee Warren via Onboardly
Is it cheating if I link to a blog post with 29 more content links? Be prepared for hours and hours of education.
11. Content Partnerships Fuel Startup Growth
Post by: Kate Gardiner via Contently
Distribution is the heart of content marketing. Startups can amplify their growth by teaming up with fellow content creators. This blog post explains how.
12. 16 Rules to Make Your Emails Rock
Post by: Scott Martin via CrazyEgg
It’s an understatement to say that email is a powerful marketing channel. These 16 rules will help your brand stand out from the endless amounts of spam that consumers face.
You pick #13. What was your favorite read this January?

Read other Crazy Egg posts by Ritika Puri.

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Related Posts

• September’s Best: A Dozen Fresh Perspectives on Analytics, Conversions, and Copywriting
• July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting
• October’s Best: A Dozen Fresh Perspectives on Conversions, Analytics, and Copywriting
• April’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

About Ritika Puri

Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.

28 More Ways to Build Trust and Credibility on Website.

FRANK SONNENBERG ONLINE

28 More Ways to Build Trust and Credibility

By Frank Sonnenberg

(This blog is a continuation from “27 Ways to Build Trust and Credibility” posted on October 12, 2010.)

Whether you’re a teacher earning the respect of your students, a politician persuading constituents on the issue of the day, a salesperson pursuing the trust of a customer, or an employee building credibility among peers . . . trust and credibility matter. Here are a couple of thoughts to keep in mind:

1. Always tell the truth or the truth will tell on you.
2. Surround yourself with people who have a high degree of integrity.
3. Your actions “off-stage“ (i.e., at an office party or on Facebook) impact your trust and credibility.
4. Typos and grammatical errors loom larger than life.
5. Remain transparent. (You’ll never be faulted for communicating too much.)
6. Never ask someone to do something that you’re not willing to do yourself.
7. Reliable and consistent behavior on your part allows people to anticipate what you’ll do in the future.
8. Do what’s right, even if nobody is looking.
9. You are judged by the company that you keep.
10. Your actions must match your words.
11. Being an expert in one area doesn’t make you an expert in everything.
12. Admit when you’re wrong.
13. Don’t submit unfinished work as complete.
14. Never confuse quantity with quality.
15. Think before you open your mouth.
16. People who “hard sell” don’t always have the facts on their side.
17. You gain more by making others look good than by singing your own praises.
18. Trying to be excellent in everything leads to mediocrity.
19. “Everybody does it” is a poor excuse for doing it yourself.
20. Words spoken in confidence are words spoken in trust.
21. Learn how to disagree without being disagreeable.
22. Repeating a rumor is as vicious as starting one.
23. People will test you in small ways before trusting you outright.
24. The only thing worse than talking about others is talking about yourself.
25. Great talent means nothing if you’re not dependable.
26. Few people will fault you for being tough, if you’re fair.
27. It’s not only what you bring to the table but how you serve it.
28. REMEMBER, trust and credibility take years to develop but can be lost in seconds.

For a poster version, please click here.

Additional Reading:
Creating Trust: A Step-By-Step GuideHow to Build Trust: Creating the Foundation
The Values on Which Trust Rests
Trust: How to Earn Someone’s Faith

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