Can Twitter tweak its way to the top?
Twitter is hoping to
win new users and investors' confidence with a series of product tweaks.
The company ran 23 product tests in the fourth quarter and has improved
its capacity to run simultaneous large-scale tests, CEO Dick Costolo
said this month. "There's no date or single product feature that I think
we will launch that will be the one where you see the quantum step
change, step function in growth. It will be a combination," Costolo
said. Bloomberg
(2/24)
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Analysts: WhatsApp gives Facebook a temporary lead
Facebook's WhatsApp
deal makes it a leader in smartphone communication, but keeping that
position in the mobile market could be tricky, analysts say. "If
Facebook is not first in line when ... people are firing up their
devices, it stands a chance of never connecting with those folks,
because there are so many alternatives," Gartner's Brian Blau says. Reuters
(2/24)
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Facebook traffic data is inaccurate, advertiser says
A disgruntled
Facebook advertiser says he blew through more than $600,000 to advertise
online fashion magazines, but received far fewer incoming hits than the
social network claimed to have delivered. Fetopolis CEO Raaj Kapur Brar
says third-party analytics show he received about a quarter of the
traffic that Facebook claimed, making the campaign a money-loser for his
company. Facebook disputes Brar's claims. Business Insider
(2/22)
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WhatsApp, by the numbers
Facebook's $19
billion WhatsApp purchase works out to about $345 million per employee,
since the company was built lean and has an average of one engineer for
every 14 million users, Kristin Burnham writes. The company's workers
will likely make about $160 million each from the deal, based on equity
shares of nearly 1%. InformationWeek
(2/21)
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How to make Instagram more brand friendly
Facebook is still
trying to figure out how to make its acquisition of Instagram lucrative
by drawing more brands and small businesses, Ezra Chasser writes. The
Sore Thumb Marketing founder offers suggestions including improved
analytics, better sharing tools and live hyperlinks. "Until hyperlinks
are live and clickable, dead-end ad campaigns or engagement content will
have little to no value to most business owners," Chasser writes. SmartBrief/SmartBlog on Social Media
(2/24)
Jane Austen's lessons for social media users
Jane Austen's novels
are studies in social etiquette, and social media users can learn from
her characters' social niceties and occasional faux pas, Laura Hale
Brockway writes. Austen's characters know, or soon learn, the value of
communication, of forging social connections and of not over-sharing,
Brockway writes. PRDaily.com
(2/19)
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Phoenix has gone to the dogs
Feral chihuahuas are
running wild in Phoenix, hassling children and littering the streets
with feces. Packs of the dogs roam, chasing children as they walk to
school, officials say. "Everyone is at risk for dog bites," Maricopa
County Animal Control spokeswoman Melissa Gable says. Fox News Latino
(2/17)
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Before you send that LinkedIn invitation or share a post on Facebook, think 'What would Jane Austen do?' "
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