Wikipedia
Dieter Rams
From Wikipedia, the free encyclopedia
Rams began studies in architecture and interior decoration at Wiesbaden
School of Art in 1947. Soon after in 1948, he took a break from studying to
gain practical experience and conclude his carpentry apprenticeship. He
resumed studies at Wiesbaden School of Art in 1948 and graduated with
honours in 1953 after which he began working for Frankfurt based architect
Otto Apel. In 1955, he was recruited to Braun as an architect and an interior
designer. In addition, in 1961, he became the Chief Design Officer at Braun
From Wikipedia, the free encyclopedia
[edit]
Dieter Rams was strongly influenced by the presence of his grandfather, a carpenter. Rams once
explained his design approach in the phrase "Weniger, aber besser" which translates as "Less,
but better". Rams and his staff designed many memorable products for Braun including the famous
SK-4 record player and the high-quality 'D'-series (D45, D46) of 35 mm film slide projectors. He is
also known for designing the 606 Universal Shelving System by Vitsœ in 1960.
By producing electronic gadgets that were remarkable in their austere aesthetic and user
friendliness,Rams made Braun a household name in the 1950s. He is considered to be one of the most influential
industrial designers of the 20th century.[1]
Many of his designs — coffee makers, calculators, radios, audio/visual equipment, consumer
appliances and office products — have found a permanent home at many museums over the world, including
MoMA in New York. For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement
in 1998. He continues to be highly regarded in design circles and currently has a major
retrospective of his work on tour around the world.
In 2010, to mark his contribution to the world of design, he was awarded the 'Kölner Klopfer'
prize by the students of the Cologne International School of Design. In addition, as successor to the Bauhaus, Rams
eventually became a protégé of the Ulm School of Design in Ulm, Germany.[2]
Dieter Rams was strongly influenced by the presence of his grandfather, a carpenter. Rams once
explained his design approach in the phrase "Weniger, aber besser" which translates as "Less,
but better". Rams and his staff designed many memorable products for Braun including the famous
SK-4 record player and the high-quality 'D'-series (D45, D46) of 35 mm film slide projectors. He is
also known for designing the 606 Universal Shelving System by Vitsœ in 1960.
By producing electronic gadgets that were remarkable in their austere aesthetic and user
friendliness,Rams made Braun a household name in the 1950s. He is considered to be one of the most influential
friendliness,Rams made Braun a household name in the 1950s. He is considered to be one of the most influential
industrial designers of the 20th century.[1]
Many of his designs — coffee makers, calculators, radios, audio/visual equipment, consumer
appliances and office products — have found a permanent home at many museums over the world, including
appliances and office products — have found a permanent home at many museums over the world, including
MoMA in New York. For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement
in 1998. He continues to be highly regarded in design circles and currently has a major
retrospective of his work on tour around the world.
retrospective of his work on tour around the world.
In 2010, to mark his contribution to the world of design, he was awarded the 'Kölner Klopfer'
prize by the students of the Cologne International School of Design. In addition, as successor to the Bauhaus, Rams
prize by the students of the Cologne International School of Design. In addition, as successor to the Bauhaus, Rams
eventually became a protégé of the Ulm School of Design in Ulm, Germany.[2]
Rams's ten principles of "good design"[edit]
Rams introduced the idea of sustainable development and of obsolescence being a crime in design in the
1970s.[1] Accordingly he asked himself the question: is my design good design? The answer formed his
now celebrated ten principles.
Good design:[3]
- Is innovative.
- Makes a product useful.
- Is aesthetic.
- Makes a product understandable.
- Is unobtrusive.
- Is honest.
- Is long-lasting.
- Is thorough down to the last detail.
- Is environmentally friendly.
- Is as little design as possible.
Rams introduced the idea of sustainable development and of obsolescence being a crime in design in the
1970s.[1] Accordingly he asked himself the question: is my design good design? The answer formed his
now celebrated ten principles.
Good design:[3]
- Is innovative.
- Makes a product useful.
- Is aesthetic.
- Makes a product understandable.
- Is unobtrusive.
- Is honest.
- Is long-lasting.
- Is thorough down to the last detail.
- Is environmentally friendly.
- Is as little design as possible.
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