| Google Analytics Becomes a Testing Platform with Content Experiments API |
We’re excited to share the launch of anAPI for Content Experiments — our tool for testing site content to achieve Analytics objectives and maximize ROI while testing. This API makes Google Analytics a full-blown A/B testing platform where developers of all types can leverage the power of Google Analytics to run their experiments.Learn More.
|
| Making Your Analytics Dashboards More Sharable |
Dashboards give you an overview on how your properties are performing, and now you can share them with your teammates to view or edit. Dashboard sharing is a nice complement to template creation which enables you to create copies of dashboards and configuration.Learn More.
|
| Improve Marketing Spend Efficiency with Conversion and Attribution Tools |
You invest a lot to create your marketing campaigns, and it’s important to see how your spend impacts results. In addition to comparing how well your different marketing activities perform, you can now view your imported AdWords cost data directly in the Attribution Model Comparison Tool. Check out these new capabilities for a more complete picture of your marketing. Learn More.
|
| Learn How to Measure Success in a Multi-Device World [Video] |
We recently held a webinar discussing how to effectively measure the customer’s journey in a multi-device world. The webinar, led by Google Analytics team member Sara Jablon Moked, focuses on high-level best practices and strategies, as well as how Google Analytics and other Google tools can help you measure and respond to the evolving customer journey. Watch here.
|
No comments:
Post a Comment