Vine introduces greater sharing capabilities
Twitter's Vine service is looking to reclaim ground lost to Instagram's recently launched video service with tools to make Vine videos easier to find and a feature that allows users to "revine" videos from any other user, similar to retweeting posts on Twitter. "This feature presents great opportunities for companies engaged in video marketing as a way to expand their reach," this editorial argues. Brafton.com (7/5)
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TSA joins Instagram, posts snapshots of guns and knives
The Transportation Security Administration has an Instagram account that includes photos of the guns, knives and firecrackers it confiscates from passengers at U.S. airports. "The whole thing is rather bizarre, though I suppose the rationale behind the account is to helpfully remind travelers what is and is not permitted in their carry-on luggage," Mike Isaac writes. All Things D (7/5)
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Social media marketing pays off, researchers say
Social media provides a return on investment of about $5 for every $1.50 spent, according to a study by the U.K.'s Internet Advertising Bureau. About 80% of consumers said they would be more likely to buy a brand's products after viewing its social media activities, and researchers also found a significant increase in positive brand sentiment following exposure to brand-related social media content. MarketingMagazine.co.uk (U.K.) (7/4)
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How to make your online videos more effective
Video-based content is a great way to build engagement and drive brand awareness via social networks, writes Elliot Blanchard. Some of the basics of storytelling are the same in any medium, but developing effective video for the small screen requires knowledge of your audience, a degree of restraint and a strong design sensibility, Blanchard writes. "[U]nderstanding how to apply those universal foundations to the new world of the small screen is the key to success online," he writes. SmartBrief/SmartBlog on Social Media (7/8)
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Last wish calling for a big tip is a gift that keeps on giving
After 30-year-old Aaron Collins died, his family discovered his will asked them to leave a $500 tip for a random waiter. The request went viral, and more than $60,000 in online donations flooded in; now Collins' brother Seth travels the U.S. leaving mega-tips in Aaron's name. "The donations came in from all over the world. ... It only seemed fair to try to give back to as many places as I could," Seth Collins says. National Public Radio/The Two-Way blog (7/6)
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