Saturday, September 01, 2012

Search Marketing School: SEO. MarketingProfs University (MPU)

MarketingProfs University | Search Marketing School: SEO
 
Hello Colleague,

Picture this. Your company runs an SEO analysis. It's loaded with to-do's like "add alt attributes to pages" and "create meta data" that get the tech team nodding. But you, the marketer, are left scratching your head.

If this sounds familiar, MarketingProfs University's new course, Search Marketing School: SEO, is your ticket. A veritable marketer's playbook without the confusing tech lingo, it'll have you nodding with the best of them about ways to boost your company's SEO.
These 10 classes will give you the knowledge
to create winning SEO strategies.
You'll learn how to put the latest SEO developments (hint: social!) to work for your business and find out what's critically important to do better (even if you think you're already doing it right)!
Top players in the SEO game guarantee
you get concrete know-how.
This is no hit-or-miss hunt for SEO articles on Google or a one-hour overview that tells you what you already know. Nor is it out-of-your-budget onsite or online training you can't convince your boss to ok.

This is one highly affordable program of fully vetted SEO expertise that guarantees you'll learn how to create successful SEO strategies. It's taught by instructors from top companies that specialize in search marketing like Google, High Rankings and SEOmoz.

Here's what you get.

  1. Why Your Online Strategy Really Is Your Business Strategy. Learn why SEO matters, even if you think you're doing "just fine" without it.
  2. Think Like a Robot, Act Like a Human. Discover how search engines feed off good content and how to serve up a healthy diet.
  3. Killer Keywords: Finding Them and Putting Them to Work for YOU. Learn how to find keywords and phrases that are relevant to your target audiences.
  4. Link Branding: How Giving Away Content Will Build Your Business. Learn how your overall search presence can be influenced by your online social interaction, online pressrooms, targeted blogging and building backlinks.
  5. How Social Media Is Changing Your SEO Strategy. Find out how your social activity—and that of others who talk about your brand online—can influence where your site or blog ranks on search engine results pages.
  6. Post-Penguin Link Building: Building Authority for the Next Ice Age. Take advantage of easy link building wins that will help boost your social authority and maximize your SEO efforts.
  7. Continuous Measurement of Your SEO Effort. Learn from Google how to put metrics to your SEO efforts, create reasonable goals and report insights (not just data) to influential decision-makers.
  8. So You Have an SEO Strategy. Now What? Learn how to execute your SEO plan, how to maintain momentum even when other priorities come up and how to spread search marketing strategy throughout your organization.
  9. Hiring an SEO: What to Look (Out) For. Weigh the benefits of in-house vs. contracted search marketing support and discover how to source reputable, quality talent.
  10. Course Wrap-Up. Bring your questions to this lively Q&A discussion with four of the course instructors, including Andrew Hanelly and Ian Lurie.
All this expertise is yours, at your convenience.
The first class and ending Q&A session will be live broadcasts. The classes in the middle have been recorded and are available on-demand. Beginning September 14, you can watch them online, any time, when it's convenient for you.

In fact, if you can't attend all these SEO classes in September, no worries! Since they're recorded, you can watch later—up to a full year later.

And, unlike online courses offered elsewhere, MPU guarantees you access to the staff and instructors through our dedicated Facebook group!

Want more? You got it!
Your registration also gets you $1,081 in extras!
  1. The ABC's of SEOA 3-month MarketingProfs PRO membership (a $99 value)
  2. The upcoming MarketingProfs report: The ABC's of SEO (a $49 value)
  3. PRO Seminar: The 10 Most Common SEO Mistakes Marketers Make (a $129 value)
  4. PRO Seminar: Eight Critical SEO Metrics (a $129 value)
  5. PRO Seminar: Optimizing Content for SEO (a $129 value)
  6. Take 10 Video Tutorial: How to Add Your SEO Keywords to Your Website Content (a $10 value)
  7. Take 10 Video Tutorial: Six Quick Tips for Writing SEO-Friendly Content (a $10 value)
  8. Take 10 Video Tutorial: Put Your Business on the Map With Google Places (a $10 value)
  9. Plus, 4 popular bonus classes handpicked from previous courses. You can access the recordings as soon as you register (a $516 value)
 
Register now and use promo code SEARCHSEO by September 6 to pay just $395 ($345 if you're an MPU alum and login with your MPU email/password). Register Now
The best part is our risk-free, money-back guarantee. If you're not satisfied for any reason within the first 7 days of the course, we'll give you a full refund. No questions asked.

So if you want the ability to create a winning SEO strategy—and you should—register today!

See you there,

Valerie Witt :: Valerie Witt
:: VP, MPU
:: MarketingProfs
:: Tweet This Course
P.S. Remember, we offer discounts when you purchase 2 or more MPU tickets at the same time—whether they're for you or a group.

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