Sales pitch

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In selling technique, a sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.
A sales pitch is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways.

Contents 1 Elements of sales pitch 1.1 First impression 2 Beginning statement 3 See also 4 References 5 External links

Elements of sales pitch

First impression

Billy Mays was famous for his sales pitches on TV

The first visual and audible impression upon a market or client can appeal any of the five senses in order to initiate excellent chemistry between the buyer and seller.
A way of luring in the potential candidate to ensure the overall advertisement is emphasized. Not necessarily an exchange of currency must be made but an official deal of trade or contract is desired from the pitching party. With a wide variety of selling techniques used to "pitch", it is possible to apply one or a combination in a single attempt.
Inspired by what has worked in the past from successful contributors to the art of the pitch, at least a slight modification is always required in order for it to be an authentic and most of all an effective pitch, otherwise the tone would not fit the sellers outfit and in critical situations be spotted as a fake by the candidate and in such a case defying the purpose.
For a strikingly good pitch, one must know exactly what the other party wants and doesn't want. Be informed of as much information as possible about the candidate being pitched to. Focus on a virtual balance of the candidate's needs and wants to maximize one's leverage when in the process of a pitch. Overall meaning: one gets only one chance to make a good first impression. At least two senses must connect: vision, and hearing. But the more one can connect at a single point of impact, the better.^[1]

Beginning statement

Usually the first sentence of a sales pitch is supposed to be either an attention-grabbing statement or a positive statement introducing the best information about the provider of goods or service. A method is usually selected depending on available attention span from the prospective client.
In case of consumer categories who have less attention span, the first method of attention-grabbing is usually a question or statement that might surprise or shock the listener. The listener likely turns back for an explanation, and then the remaining sales talk or pep talk happens.
Normally ladies with children, shopkeepers, and people in a hurry give less attention especially if the explanation is in broken English. Sellers of low-value, fast-moving consumer goods (FMCG) are usually known to deploy the first method.
In the second strategy, 'positive statement begins' is adopted in solution selling usually in direct selling to corporate and or high value and or capital goods selling. Here, the purpose of the positive statement is to emphasize a particular positive aspect of a provider to brand it according to seller's situational need.
An effective sales professional must know how to combine effort on Sales and Marketing to overcome all resistance of poorly prepared pitch as well.

See also

• Sales tunnel
• Selling technique
• Business development
• Testimonial
• Elevator pitch
• Pitch (filmmaking)
• Pitch book
• Persuasive technology
• Propaganda

References

1. ^ http://www.livescience.com/culture/090112-athlete-endorsements.html