Tuesday, September 30, 2014

What is Display Advertising?

What is Display Advertising?
Display advertising is graphical advertising on the World Wide Web that appears next to content on web pages, IM applications, email, etc.
These ads, often referred to as banners, come in standardized ad sizes, and can include text, logos, pictures, or more recently, rich media.
Rich media, synonymous for interactive multimedia, is enhanced media that utilizes a combination of text, audio, still images, animation, video, and interactivity content for active participation from the recipient of the ad.

You may picture display advertising like magazine or newspaper ads, just online and - like TV commercials - with the possibility of moving from static to interactive, flash and video. However, display advertising has a significant advantage over advertising in magazines, newspapers and TVs:
  1. targeting options such as demographic and behavioral targeting are available to laser in on your audience and,
  2. you can track the performance of your campaign daily to measure metrics such as impressions, clicks and conversions to calculate your ROI. 
Learn more about Display Advertising on the Yahoo Network:

Display Advertising on the Yahoo Network

Display advertising can increase your online presence and reach your marketing goals. It can help increase brand awareness, drive leads, promote new products or seasonal offers/promotions, and increase reach and frequency beyond search campaigns.
As a leader in display advertising, Yahoo can offer you high quality ad inventory and access to a loyal, engaged audience. Whether your budget is big or conservative, we can help you meet brand awareness and performance goals by promoting your business across our network.
The Yahoo network has some of the most-viewed web pages across any advertising network. Your business could get exposure on sites such as:
  1. Yahoo Finance
  2. Yahoo Mail
  3. Yahoo News
  4. Yahoo Sports
  5. plus partner sites dedicated to a variety of business niches.

Market Competitors: