Search engine marketing is split into two parts: 1) On Site Optimization and 2) Off Site Marketing. The on site optimization is a process of determining the best keyword phrases to market and then strategically placing those keywords in your web site so a search engine knows where to rank your web site and what keywords for which to rank your site. The off site marketing is a process of generating visibility from other web sites linking back to your web site (everything is done away from your web site).
BareTrax has created a 10 step process for on site optimization. This process guides you through the optimization process and if you follow this simple process, your site will be read by a search engine and categorized for the targeted keyword phrases.
The 10 Step Process includes the following:
- Step One: Determining targeted keywords
- Step Two: Creating SEO friendly articles for each keyword phrase
- Step Three: Creating metatags and descriptions to insert into your web site
- Step Four: Integrating the analytics code on every page of your web site
- Step Five: Create image descriptions using your keyword phrases
- Step Six: Create an XML Sitemap for Google
- Step Seven: Create social media profiles for your web site and company
- Step Eight: For local companies, create accounts with the top local marketing web sites
- Step Nine: Upload your web site to the Open Directory Project (DMOZ)
- Step Ten: Submit your web site to 100 search engines using an automated script
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