Pensamiento del Dia

La Doble Moralidad de los politicos enferman a toda administracion publica, y la corrupcion es su arma letal.

Alex Rojas Riva

Baidu Wangmeng vs Google AdWords – Which Display Network Should You Use?

Tait Lawton — Mon, 02/18/2013 - 06:09

I found this question on Quora: “How does Baidu compares to Google when it comes to display ads rather than search ads?”
Good question.
First some background…
Baidu Wangmeng is similar to Google AdWords’ display network. Both allow advertisers to have their advertisements placed on a wide network of websites that have signed up with Baidu or Google. They are by no means the only display networks out there, but they are big ones.
Both networks allow contextual targeting as well as several other targeting methods. Baidu allows targeting via user behavior (remarketing), geography and target website, while Google allows targeting via these methods as well as “interest categories”, topics and language.
So, for advertisers, which platform is better?
The simple answer: AdWords.
We’ve used both for various projects. We find AdWords to provide better quality traffic, with fewer suspicious-looking visitors. While Baidu click fraud is taken seriously by Baidu, and we do believe they do quite well in protecting against it for paid search advertising, they still seem to be having more problems when it comes to guarding against click fraud with their display network. Click fraud aside, Google’s targeting methods seem to be more reliable as well.
Note that we use both of these networks sparingly. While we find that we can make paid search advertising effective for most projects we work on (80% +), display networks should be tested carefully and will only be suitable for some projects.
Ultimately, it comes down to money, and we feel advertisers are more likely to make money from AdWords than from Baidu Wangmeng.
With that being said, we also recommend Baidu’s behavioral targeting tool.
Baidu’s behavioral targeting (retargeting) feature is quite useful, and we’ve made it part of our ‘best practice’ Chinese paid search marketing strategy due to a high success rate. We love that it can be used to target users based on search behavior, click behavior or visit behavior.
And what do other marketers think?
We asked some other digital advertising specialists whether they prefer to advertise with Google AdWords or Baidu Wangmeng.

1. 3 preferred Baidu Wangmeng.
2. 4 preferred Google AdWords display network.
3. 3 said the 2 networks were about the same, including one person that said they were both no good.

But what about volume? Which platform can be scaled better?
Baidu Wangmeng has over 600,000 registered publisher websites according to Baidu. Google AdSense has 2 million publisher sites according to Google, but we don’t know exactly how many of those are Chinese-language sites.
Some data from a DCCI report I found on Lu Songsong’s blog gives us some more numbers to chew on. Based on a webmaster survey, 49% said they use Baidu Lianmeng (the publisher-side brand of Baidu Wangmeng), while 31% said they use Google Adsense. Also noteworthy are the presence of Discuz! and Taobao Lianmeng, with 33% and 23% usage respectively. The list is rounded out with Sogou, Yiqifa, Heima8, 9lianmeng and UnionSky.

So, there you have it. Hope this info was useful for you.
Of course, all of the information above is meant to be a general overview.
Actual marketing strategies should be determined on a case-by-case basis. If you want help with a specific display advertising or search advertising project in China, feel free to contact me.

About the author

Tait Lawton is an online marketer focused on the Chinese market. He is the founder of Nanjing Marketing Group, a company that provides Chinese-language Internet marketing services to Western clients.

You can follow him on Twitter, see his profile on Google + or check out the other contact methods here.

24 April 2014 Last updated at 11:03

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Facebook earnings surge on mobile advertising

Facebook says that its growing mobile user base has helped it boost its advertising revenue

Continue reading the main story

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Social networking giant Facebook has reported profits of $642m (£383m) during the first quarter of 2014, beating analyst expectations.

The firm said that a surge in mobile advertising helped push revenues 72% higher, to $2.5bn in the January-to-March period.
Mobile now makes up 59% of advertising revenue, from 30% a year ago.
Facebook also announced chief finance officer David Ebersman will be stepping down after five years at the company.
Mr Ebersman, who will remain with the company until September, said he plans to return to the healthcare industry.
He will be replaced by David Wehner, Facebook's vice president for corporate finance and business planning, and the former chief financial officer at games company Zynga.
Continue reading the main story

Facebook Inc.

Last Updated at 30 Apr 2014, 21:00

price	change	%
59.78	+ +1.63	+ +2.80

"Facebook's business is strong and growing, and this quarter was a great start to 2014," said founder and chief executive Mark Zuckerberg in a statement.

"We've made some long term bets on the future while staying focused on executing and improving our core products and business. We're in great position to continue making progress towards our mission."
Shares of Facebook rose as much as 4.3% in after-hours trading.
Mobile push

Continue reading the main story

Analysis

Richard Taylor North America Technology Correspondent

Facebook trounced Wall Street estimates last quarter in light of a hugely successful push into mobile.
This time around it has again outperformed expectations, driven by impressive ad revenue - the backbone of its business.
Looking ahead, the social network has a promising outlook on this front too. It is seeking to monetise its social photo-sharing service Instagram, and has already begun drawing in additional revenues from its recently-introduced video ads.
An extra boost would come from the launch of a rumoured soon-to-launch advertising network, to help it better compete against Google and Twitter for ad spend.
What these results don't reflect is the social network's acquisition of messaging service WhatsApp for a staggering $19bn, or its more recent $2bn purchase of virtual reality startup, Oculus Rift; neither deal has yet closed.
Although many remain unconvinced that Facebook will see a decent return on investment on WhatsApp (despite this week's news it now has 500 million users),
Facebook's diversification is a recognition that it needs to spread its risk and retain a broader portfolio as the growth in its core social network slows.
Mark Zuckerberg is keen to ensure that as other platforms emerge, his company is in pole position to capitalise.

The firm said it reached 1.28 billion users during the period, with more than a billion of those accessing the site through a mobile device, such as a smartphone or tablet.

The company has taken steps to further grow its mobile business - which barely used to generate any advertising revenue a few years ago - by expanding its product offerings.
This includes launching the Facebook Messenger service and news application Paper.
Facebook also bought photo-sharing application Instagram in 2012 and recently agreed to buy mobile text messaging service WhatsApp for $19bn.
As an increasing number of consumers switch to accessing services such as facebook on handheld or potable devices, spending on digital and mobile advertising is expected to rise even further.
According to research firm eMarketer, global digital ad spending rose 14.6% to $119.8bn in 2013.
It is estimated to increase another 14.8% this year to $137.5bn.
For mobile, global advertising grew 105% to about $18bn last year and is projected to grow another 75.1% this year to reach $31.45bn.
According to some forecasts, Facebook is expected to capture an even bigger slice of the mobile and digital advertising market this year, trailing only Google which accounts for the bulk of market share.

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How to show or hide the help bubbles (Ads or Chats).

OneDesk User Guide

 http://www.onedesk.com/UserGuide/OneDesk_User_Guide.html

How to show or hide the help bubbles

Zoom

OneDesk's help bubbles are designed to help you learn your way around the application.
By default, they are turned on, but you can turn them off anytime, and of course, back on whenever you wish.

Zoom

To show or hide the help bubbles:
- Select user preferences (1) under the user menu.
- Go to the User Preferences tab (1).
- Check the box next to show help bubbles (2). To hide them, un-check the box.

Mi Consejo a Google Adsence y Adwords.

La publicidad en Blogger con Google Adsence, como la publicidad en los motores de busqueda (SEM, PPC, PPM) of (Google, Yahoo!, Bing) debe ser enfocada hacia el comportamiento o gustos del visitante antes de visitar el blog o deacuerdo a sus cookies de terceros de los ultimos dias, y no hacia los gustos o comportamiento del editor del Blog.

Cuando un internauta busca repetidas veces sobre un tema en internet, o intenta varios checkout de un producto en una o varias web, o pasa mas tiempo del tiempo promedio en el sitio web, esta demostrando mas interes en ese tema de su preferencia y la publicidad Adsence o Adwords que se le debe publicar tiene que ver con productos referidos al mismo tema, las ofertas que se le deben lanzar por Adwords o Adsence deben ser apetitosas o low cost, asi aseguramos optimizar las ventas online del blog y de la website.
O sea, si le ponemos la banana al mono, seguro que la agarra y se la come, entonces si publicamos una buena oferta de un producto, seguro que hace click y compra.

Hay que recordar que los posibles compradores mayormente estan en la redes sociales, por eso los bloggers publican sus post tambien en las redes sociales para atraer mas gente hacia su blog y asi aumentar sus lectores, y posibles compradores. 

Ya que el cliente visitante esta interesado en el tema que publica el editor, es el nuevo lector/cliente o seguidor, y es el posible comprador.

El editor es mas dificil que se convierta en comprador de su propio blog.

Alex Rojas Riva

Twitter prepara su plataforma automatizada de venta de publicidad para las pequeñas empresas

Twitter prepara su plataforma automatizada de venta de publicidad para las pequeñas empresas

10 jun

VIA puromarketing.com —>> 10-06-2011 (01:08:46) por Redacción 

Twitter planea ofrecer un sistema automatizado de compra de espacios y anuncios publicitarios destinado a las pequeñas y medianas empresas.

Hasta el momento, la publicidad de la popular red social de Twitter estaba destinada a las grandes empresas, marcas y anunciantes. Empresas que gastaban importantes sumas de dinero en sus campañas. Sin embargo cuando la nueva plataforma este completamente operativa, los pequeños negocios podrán también aprovechar el potencial de Twitter a través de pequeñas campañas ajustadas a la limitación de su presupuesto.
Adam Bain, Responsable de finanzas a nivel mundial de Twitter, así lo señalaba cuando se refería al proceso actual en el cual,  tanto las grandes como las pequeñas empresas deben pasar por el departamento comercial de ventas, por lo que a través de la nueva plataforma, este proceso podrá ser automatizado bajo una solución de venta y gestión publicitaria para los anunciantes que en principio sería lanzada de forma oficial antes de finalizar el año.
Actualmente, el personal de ventas de Twitter se encuentra centrado en los 500 principales anunciantes online por volumen de inversión a nivel global, aunque cabe destacar que el pasado mes de abril Twitter ya introdujo la posibilidad de segmentación geográfica a través de la cual, los anunciantes pueden desarrollar campañas publicitarias por país, así como cualquier área o segmento de mercado deseado.
El lanzamiento de esta nueva plataforma de venta de publicidad para las pequeñas empresas podría suponer un nuevo impulso al negocio publicitario de Twitter, que según estimaciones de eMarketer podría alcanzar los 150 millones de dólares este mismo año.