SEMrush

SEMrush.com

Aunque su nombre puede llevar a confusiones, SEMrush no es solo una herramienta específica para SEM. Las opciones de esta herramienta abarcan diferentes áreas del SEO (posicionamiento en buscadores) y es una potente arma para la detección de aliados a la hora de construir alianzas para realizar un linkbuilding efectivo en cualquier proyecto.
Algunas de las ventajas que ofrece SEMrush son, entre otras:

• Localizar a la competencia y analizar su estrategia a la hora de construir enlaces
• Examinar la visibilidad de nuestros proyectos y los de la competencia
• Localizar dominios potenciales para colaborar con backlinks.
• Realizar búsquedas de palabras clave

Hoy en día una de las estrategias fundamentales de SEO es crear links desde otros sitios web de calidad y temática relacionada apuntando al nuestro. SEMrush nos ofrece la posibilidad de optimizar nuestro tiempo a la hora de buscar esos potenciales colaboradores para nuestra estrategia de linkbuilding.
Poder tener acceso a la versión de pago de esta herramienta es una de las ventajas ofrecemos a los miembros de Quondos. Si eres usuario de nuestra plataforma podrás tener libre acceso a la herramienta de SEMrush durante un periodo de dos meses y así podrás comprobar por ti mismo todas sus funcionalidades.
Además de tener la posibilidad de probar gratuitamente o a precios especiales las herramientas SEO más profesionales del mercado, dentro del curso de SEO tendrás acceso a videotutoriales específicos para que puedas aprender a utilizarlas y que así puedas sacarles el máximo partido para tu estrategia SEO.
Si quieres tener los mismos descuentos que nuestros usuarios, no dudes en apuntarte a nuestro curso online de marketing y posicionamiento web y podrás disfrutar de estas ventajas.

Otras empresas con las que colaboramos: MOZ, Searchmetrics, Sistrix, CognitiveSEO, Textbroker, 99Designs, MarketSamurai, Vivirdelared.com

The Best Free and Premium Keyword Research Tools

Posted by Kristi Hines on July 22, 2013 in SEO 33 Comments

Not a fan of Google’s new Keyword Planner? Here are some alternative keyword research tools you can try today.

One of the top keyword research tools – Google AdWords Keyword Tool – has undergone a drastic renovation, now known as Google AdWords Keyword Planner. And the general consensus seems to be that this was not the best of all ideas. If you aren’t a fan of the new Google keyword tool, then here are some good alternatives to try out. None are a replacement for GAKT, but they can help ease the pain of the loss.

Moz Keyword Analysis (paid)

Moz’s Keyword Analysis Tool allows you to enter up to 20 keywords to see their difficulty, average monthly search volume, and the top 10 websites ranking for them. This tool is a part of Moz’s premium membership that starts at $99 per month with a free 30 day trial.

Raven Tools Research Central (paid)

Raven Tool’s Research Central allows you to complete in-depth SEO keyword and domain research with data from SEOMoz, Majestic SEO and OpenCalais in one place. This tool is a part of Raven Tool’s premium membership that starts at $99 per month with a free 30 day trial.

Advanced Web Ranking (paid)

Advanced Web Ranking’s keyword research tool brings data from Google AdWords, Google Webmaster API, Google Trends, Google Suggest, 7Search, SEMRush, Wordtracker, and Yahoo API Related Keyword Search together in one place. Basic keyword research functionality is available with plans starting at $99 for a lifetime license. Advanced keyword research functionality is available with plans starting at $399 for a lifetime license.

Keyword Spy (paid)

Keyword Spy is a keyword research tool that helps you research your competition’s organic, paid search, and affiliate keywords. Pricing starts at $89.95 per month.

Wordpot (free)

Wordpot is a free keyword research tool that will give you keyword ideas along with daily search volume. The trade off for it being a free tool is that it says the current index of keywords was last compiled in 2011.

Keyword Discovery (free & paid)

Keyword Discovery is a tool that will give thousands of keyword ideas based on the search term you enter. You can use it for free for up to 50 searches to get keyword ideas, or sign up for the premium plans starting at $69.95 per month for additional keyword analysis features.

SEO Book Keyword Tool (free)

SEO Book’s Keyword Tool offers suggested daily search volumes, price estimates from Google AdWords, links to other keyword tools (Google Trends, Suggest, Synonyms, etc.), links to vertical databases, and is powered by Wordtracker’s keyword tool.

Wordtracker (paid)

Wordtracker helps you find high-performing, profitable, keywords for your business. They separate themselves from other tools by helping you find the keywords that your customers are searching when they are ready to buy. Pricing starts at $69 per month.

Bing Keyword Research (free)

Bing’s Keyword Research Tool helps you discover keywords people are searching for on Bing with up to six months of historical search data instead of averages. It is a part of Bing Webmaster Tools.

WordStream (free)

WordStream’s Free Keyword Tool has over a trillion keywords in their database and helps you identify the most profitable long-tail keywords for your business.

SEMrush (paid)

SEMrush helps you discover your competitor’s organic and paid keywords in search. You can search by your competitor’s domain or search for competitors using specific keywords. Pricing starts at $69.95 per month, or you can access it for one month for $79.95.

Keyword Eye (paid)

Keyword Eye is a tool that lets you visualize your competitor’s organic and paid search terms. It also includes the ability to connect to Google Analytics to discover additional keyword opportunities as well as monitor incoming anchor link text. Pricing is £9.99 per month.

Long Tail Pro (paid)

Long Tail Pro helps you research keywords to find profitable niches. It includes the ability to discover domains based on keyword search results. Pricing is $97 for a lifetime license with the option to add an additional $17 per month for extended features.

Suggestions (free)

Ok, these aren’t specifically keyword research tools, but they can help with the keyword idea generation process. You can use just about any search engine to get ideas based on typing in just a word or two. For example, on Google…

Bing…

Yahoo…

Gmail…

Topsy…

As you can see, you can go beyond search engines and utilize a lot of different sources for keyword research, including social and personal networks.

Ubersuggest (free)

Ubersuggest takes suggestion tools one step further by showing you the top ten suggested keywords based on your entry plus each letter of the alphabet. So if you enter SEO, you will get suggestions for everything from SEO analysis to SEO zebra.

About Kristi Hines

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Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Follow her on Facebook and Google+!
More Posts by Kristi Hines

Ben Norman's SEO: Day 5 - Link Building

Ben Norman's SEO Made Easy Range

|  Main Site   |  SEO Blog   |  DIY SEO   |

7 Day Search Engine Optimisation Course

Day 5 - Link Building.   Link building is a fundamental point when it comes to getting your website moving up the search engines. The search engines now use the inward links pointing at a website to confirm what a website is about and where to rank it. This is because it is thought that other websites are likely to be more truthful about your website than you would. It is important to remember that not all links are made equal and the only links you want to focus on getting are one way links. This means that a website links to your website but you don't have to link back. This is the most powerful link and the only one you want to focus on. Reciprocal links are where you link to someone and they link back but this has a few problems being: Google knows it's reciprocated and takes away relevance If the website turns into a bad neighbourhood in the future and your linking to it your website could get penalised You also want to ensure you get the most from your links by making sure the anchor text (the text that has the hyperlink in it) is relevant for example instead of having "click here" or your website address if you sold Sony Cameras you would have that as your link mixed with other relevant phrases such as "cheap Sony cameras" "buy Sony cameras". Another way to make sure you get the most out of links is to make sure the links you get are from relevant websites as if they are not they are not worth as much. Now there are many different ways in obtaining links including: Writing articles that you post to places like ezine articles then other webmasters can publish them on their website in return for linking back Going to relevant directories free (use the Vilesilencer list) and paid (such as Yahoo directory) and adding your website Producing surveys which people can use in return for a link Write great blog posts that people will link to Create applications, documents and put on your website to get links Just remember Google has declared war on link buyers so stay away for buying links on people's websites as sooner or later Google will find it and penalise your website for it.   Tomorrow   Tomorrow we will be looking at email marketing and how to capitalise on non-buyers so be sure to check your inbox.

Ben Norman: Day 4 - Optimisation & on page factors.

Ben Norman's SEO Made Easy Range   |  Main Site   |  SEO Blog   |  DIY SEO   |

7 Day Search Engine Optimisation Course

Day 4 - Optimisation & on page factors.   On Page Optimisation is what most people are actually referring to when they talk about search engine optimisation. This is the process of taking your website and ensuring you show the search engines that you are the most relevant website out there in your niche. By now, you have analysed your website and your competitor's site and can see the areas you need to improve. To do this you are going to need to edit your website and there are going to be different ways in which you can do this. If you have a dynamic website you will be able to adjust most of this through your CMS (content management system). If you have a static website you will need to edit the code and to do this I use Dreamweaver which I can't recommend enough. If you do not want to spend anything on an editor you can use a normal text editor or the editor that is built in to the likes of IBP and Web Ceo to do your changes and then upload it to your web space. Alternatively if you have a web developer on board you could just let them know what changes you need to be made and have them change them for you. I would suggest starting with just the home page and when you have got a grip on the process move on through your web pages in order of priority. Now is the time to refer back to your web page analysis report and start going through point by point and amending the different points starting with the Page Title, Meta description and keywords. You may find you need to re-write some of your text to incorporate your keywords you need to include but you must not do this to the extent that you lose the point or it becomes disjointed and effects the flow of the writing and sales message. Remember it's all very well having a highly ranked page but if it doesn't read well people won't convert anyway so there is no point so write for people not search engines. People tend to when talking about something forget to mention enough what they are talking about and this doesn't help the search engines analyse your site so ensure you don't fall into this trap. While you are writing your text look at the links within your webpage that link one page to another. You want to make sure that the text that contains the hyperlink is relevant to the page it is going to. For example if the page you are going to is a Sony camcorder review page then you would want to ensure the "Sony camcorder review " text had the link not a bit of text at the end saying "click here". Once you have made your changes you can re-run the analysis application and see how your website weights up. You can continue to change and re-run until you are happy that the balance is right between optimisation and readability so that it doesn't affect how it is read.   Tomorrow   Tomorrow we will be looking at link building so be sure to check your inbox.

New Blogger Outreach VAR program for SEO

New Blogger Outreach VAR program for SEO

Charles Carlson Marketing Consultant at SocialBrave.com

Para: Alex Rojas Riva

Fecha: 20 de enero de 2014

Tú y Charles Carlson compartís una red o grupo.

Hi Alex,
Our company Blogdash.com is launching a partner program for SEO firms looking to provide blogger outreach services to their clients. I am hoping to connect with the person responsbile for 3rd party content publishing so we could share this link to our partner program , ( http://bdash.ca/?url=MTUxMDE4NQ== ), -if you great!

thanks in advance!

Charles Carlson
charles.carlson@socialbrave.com

about us: Blogdash has more than 150,000 OPTED-IN bloggers in 15 industry verticals who are ready to write content today, find out more at http://bdash.ca/?url=MTUxMDE4NA==

7 tools to monitor your competitors’ traffic.

January 10, 2011.

7 tools to monitor your competitors’ traffic.

“Heavy Traffic” by Masakazu “Matto” Matsumoto on Flickr

Just how accurate are Alexa, Compete, Quantcast & the others?

This is part of our ongoing series on website optimization and traffic analysis.

Guest post by Sam Crocker
SEOmoz

Today we’re going to examine a number of tools and resources for getting insights into competitors’ traffic data. We’ll assess their strengths and weaknesses as well as the validity and usefulness of the data provided.

We’ve had clients asking us for a better view of overall market size and what kind of traffic their competitors are getting, since it can be tricky to find meaningful predictive data even when you know who your competitors are or should be.

It is worth pointing out that a number of these services suggest they can provide better data if you claim the sites by entering your ownership credentials. I can’t testify to the accuracy of this, and our analysis is based upon the free version of the tools as we did not have paid access to any of the tools.

We tested 25 sites for which we had reliable internal data, giving us insight into just how accurate these tools really are — or aren’t.

Alexa: Too often, dubious numbers

1Strengths: Alexa is good for comparing different sites traffic and for monitoring general traffic trends. It can be quite useful for comparing one site to a competitor site (up to five sites at a time). The index is massive and contains somedata about all of the 25 sites we tested.

Weaknesses: Not so great for the smaller sites. As you can see below, you won’t get any of the traffic charts for sites ranked outside of the top 100,000, which means if Alexa thinks you are getting fewer than 10,000 visits per month you’re unlikely to glean any great information. Accuracy is a serious concern. This does call into question the usefulness of the tool in general. The numbers reported are not helpful for predicting traffic on their own.

Accuracy: We want to keep this all anonymous but let’s just say one site that we know gets 10-20,000 visits per month had an Alexa rank that was more than five times better than a site that we know gets 75,000+ visitors per month. And this was not just a one-off event. So I have to seriously question the reliability of this tool. It didn’t seem to be too bad at predicting the trends for a single site but the charts are extremely difficult to make any real use of. Interestingly it seems to be skewed in favor of sites within the search marketing space. Sites in the search marketing space that we looked at regularly outranked sites receiving more than 10 times as much traffic on a monthly basis.

How to best use Alexa: The tool is interesting for comparing similar sites or sites within an industry, but be very cautious about using this to make any meaningful suggestions or estimates on traffic data. The most accurate data seemed to be the data from the visitors by country — the percentages we looked at were not too far off.

Cost: Free. Options for site audits for $199.

Compete: Good UI, questionable data

2Strengths: Compete has a useful interface, speaks the right language (unique visitors, visits, etc.), offers the ability to compare multiple sites, and its data is easy to understand and well presented.

Weaknesses: Accuracy, somewhat limited number of sites – many sites that it classifies as “low sample sites,” and the cost of the Pro option.

Accuracy: Again, accuracy is a serious concern here. The data was off in some cases by as much as 2,000% for monthly visits. The accuracy seemed to be a bit better for the peaks in traffic and some of the general trends we looked at but was certainly not reliable enough for us to suggest reporting competitor traffic based upon this information.

How to best use Compete: It should come as no surprise that Compete is best used for comparing competitors. The scale of the data is way off but some of the trends seemed to be fairly reliable. I wouldn’t advise reporting any numbers from this data as they do not seem close/reliable at all – often off by a factor of 200% or more — however the trends are reliable. The information could be meaningfully used to look into seasonal trends between competitors.

Cost: Free. The Pro membership is $499 per month.

Google Ad Planner: Some unique twists

3Strengths: Google Ad Planner has a few things going for it: Its “sites also visited” data is good, the keywords searched for can be quite valuable, and the “audience interests” data is interesting.

Weaknesses:: Accuracy, lack of data for small sites.

Accuracy: The accuracy was really mixed. For many of the sites AdPlanner provided much better data than some of the others. However, they were still off by miles for some sites – off by as much as 1000%. Given the occasional “big miss,” I would not be comfortable using this data to make traffic predictions for a client.

How to best use Google Ad Planner: The data about other sites visited as well as keywords searched for (with affinity) could be extremely valuable as well as some of the other metrics reported on and audience interests. However, the traffic data is not particularly meaningful and can’t be relied upon.

Cost: Free.

Google Insights: Numbers normalized for search

4Strengths: Google Insights offers generalized trends around key phrases and key phrase groups and regional information. Trusted source.

Weaknesses: It was difficult to read the data. There were no hard numbers about traffic. It was hard to compare entire sites to one another.

Accuracy: You can bet that the accuracy of this data is going to be pretty good given that the data provider has access to more data than anyone else on the Internet. However, the fact that the numbers are normalized and more designed for key phrases and search terms and trends than for traffic data means that the search volume will correspond perfectly with the traffic to a site.

How to best use Google Insights: The tool could be quite helpful for finding the most valuable pockets of key phrases and key phrase groups. This could be particularly valuable when looking at a competitor site and trying to figure out which of their key phrases are driving the most traffic. It could help you see which of the key phrases within a key phrase group might be the most valuable.

Cost: Free.

Google Trends: For broad information gathering

5Strengths: Google Trends for Websites is good for illustrating magnitudes of difference between sites. It allows comparison of multiple websites, and it includes regional information.

Weaknesses: It’s not good for comparing sites fairly similar in size. It does not provide information for smaller sites when logged in, it’s accuracy is uneven and it provides no numbers.

Accuracy: The data seem to be more accurate when only trying to compare traffic from search; it does not seem to do as well in assessing overall traffic. When comparing websites with drastically different traffic numbers, the rough visual estimation appears to correspond quite well with the observed analytics data as well. When visiting the site and logged in, Trends it does provide numbers and ranges, though the data looks to be off on a few of the sites I have checked. It is not as far off as the data for the same sites using AdPlanner, but still considerably far off — e.g., reporting 140,000 visits for a site that receives about 320,000 unique visits daily.

How to best use Google Trends for Websites: Trends is great for broad information gathering. It gives some insight into similar searches when comparing sites, and in general it is unlikely that you will find better comparative data out there without direct access to your competitor’s analytics account. However, Trends does not provide numbers and thus can only be used to venture a guess at what sorts of numbers competitors are pulling in.

Cost: Free.

Quantcast: Nifty Media Planner Tool

6Strengths: Quantcast provides traffic numbers that are easy to follow, displays information nicely, offers some demographic information and has an interesting Media Planner Tool.

Weaknesses: Unreliable and often inaccurate, lacks data for small and medium trafficked sites. Inability to compare sites.

Accuracy: The biggest shortcoming of the Quantcast data is accuracy. As with some of the other services, the traffic data is estimated and is nowhere near accurate on the sites for which Quantcast had any data. Data was off by as much as 10 times the actual analytics data for some of the sites.

How to best use Quantcast: Although the data is not particularly reliable for the traffic data, some of the other tools the site has to offer seem quite interesting and worth further investigation. The demographics information provides a reference as to how the data compare against Internet averages.

Cost: Free.

SEMrush: Most accurate of the bunch

7Strengths: SEMrush‘s data includes sites of all sizes, a list of key phrases and rankings for those terms — and provided the most accurate data of all the tools we examined.

Weaknesses: The data were still imperfect. Customers must pay to get full data lists. And the data is only for Google traffic.

Accuracy: The data were not perfectly accurate, though generally speaking SEMrush did not miss the mark for any of the sites we tested the way a number of the other tools did. In the end, the data were surprisingly accurate. As with some of the Google data, the information reported is just the Google search engine traffic, but this is our main area of focus and was quite accurate when drilling down into that specific area of traffic within analytics.

How to best use SEMrush: Although imperfect, this tool came the closest to providing accurate data that I would, at least with a word of warning, be willing to share with a client about potential expectations or about where their competitors’ traffic may be. Most importantly, the add-on options and ability to see the keyword lists and how the competitor ranks for these terms is extraordinarily appealing.

Cost: Free to $499 per month. We used the free version.

A look at two final sites that estimate Web traffic

comScore

Unfortunately, we struggled with comScore. We were unable to get a log-in or sneak a peek at any of the data.

How to best use comScore: comScore offers a number of reports and insights into markets, including reports on local market size as well as information about valuable/important keywords in an industry. It would be very interesting to find out where this data was coming from and how good it was, but we were not able to achieve this in time to publish this information.

Cost: Not disclosed.

HitWise

Unfortunately, we were not able to get data from HitWise in time for publication.

How to best use HitWise: HitWise, similarly to comScore, works on a reporting basis insofar as you speak to them about the types of market reports you would like, or you can create custom reports. While we cannot comment on the accuracy of the data, the services offered look to be better tailored to an SEO‘s needs than do the reports offered by comScore. However, generally speaking HitWise will not work with agencies, which will be a bit of a bummer for some of you.

Cost: Free to $695+ per report

Conclusion

I hope that the findings from all this research will be valuable to you. Ultimately, it’s an incomplete study. For the time being I would rely most heavily on SEMrush for predicting traffic and estimating how well a competitor is doing, but all of these tools add something to the ever-growing traffic toolbelt even if it may be for a purpose other than that which I was hoping they would achieve.

Sam Crocker is SEO Associate Director at OMD UK in London. He is the resident meme expert at OMD and an avid YouTube watcher. Follow him on Twitter. This post orig­i­nally appeared at SEO­moz and is repub­lished with per­mis­sion. The author’s views are entirely his own and may not reflect the views of SEO­moz, Inc. SEO­moz is not affil­i­ated with Socialmedia.biz and has not reviewed this trans­la­tion. SEO­mozpro­vides the Web’s best SEO tools and resources.

SEO & Web traffic articles

• Keywords, search marketing and data mining (Socialmedia.biz)

• Everything you need to know about SEO (Socialmedia.biz)

• The beginner’s checklist for learning SEO (Socialmedia.biz)

• 25 tips to skyrocket your search engine rankings (Socialmedia.biz)

• 14 strategies to grow your blog’s audience (Socialmedia.biz)

• Launching a new site: 18 steps to successful metrics & marketing (Socialmedia.biz)

• Reputation management SEO: 6 advanced tactics (Socialmedia.biz)

• Linkscape Visualization and Comparison tool (SEOmoz)

• Competitive Link Research tools (SEOmoz)

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• Tags:  
• Alexa
, 
• Compete
, 
• competitors traffic
, 
• ComScore
, 
• Google Ad Planner
, 
• Google Insights
, 
• Google Trends
, 
• Hitwise
, 
• measure competitors websites
, 
• Quantcast
, 
• SEMrush
, 
• traffic measurement

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