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Showing posts with label Search Engine Optimisation Strategy. Show all posts
Showing posts with label Search Engine Optimisation Strategy. Show all posts
Saturday, February 08, 2014
Ben Norman's SEO: Day 5 - Link Building
Thursday, February 06, 2014
Ben Norman: Day 4 - Optimisation & on page factors.
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Friday, November 08, 2013
SEO Strategy.
Jellyfish
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where
keyword opportunity exists, we are able to tailor campaign
optimisation (best blend of technical, content and authority
optimisation) to meet agreed goals. As standard we:
Audit historic SEO activity
Agree reporting requirements
Produce launch time line & project plan
Collate client's marketing & media assets
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a
clear initial picture on current visibility, traffic, engagement and
conversions. As with PPC, we believe that a defined understanding on
what’s expected is key, so we use this benchmark data as the basis
for our planning and on-going delivery. During our progress with you
through the SEO planning stages, increasingly specific goals are
developed to guide the success of the campaign.
Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our
analytics team work with you to confirm core metrics (e.g.
conversions, revenue & ROI going forward), and to enrich your
data set with integrated social metrics e.g. social visibility, SEO
and social peer comparisons. This broader data set will guide our
mutual understanding of your customers’ online journeys as they
engage and interact with your brand.
Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a
brainstorm of words and phrases that might be important. The better
the keyword seed list is, the greater the opportunity to generate a
comprehensive keyword portfolio.
There are two main types of keywords we review for
search- brand terms and generic
terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
In addition to these main types, and subject to
the specifics of your business, we may also add keywords relating to
events ( such as: father’s day, mother’s day, Christmas and so
on), and competitor terms where relevant. During the research
process, we will consider:
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
The objective of this report is to agree a parent
list of keywords which offer potential for gains in visibility,
traffic, engagement and acquisitions. The parent list is triaged into
the following categories:
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally,
it’s prudent to plan at the outset for the best possible domain
structure, allowing for scale and diversity as your web presence
develops. From extensive experience, we advise you on optimum
deployment of country specific TLDs, use of single domains, and the
pros / cons of sub-domains, folders and related geo-targeting best
practice.
Produce Seasonality Map
Although SEO is less agile than PPC, we can still
use notable peaks and troughs to anticipate broad seasonal trends and
recurring external factors such as industry or social events. With
this information, we can plan our optimisation to intelligently
target specific product / service categories in advance of periods
which exhibit best opportunity.
- See more at:
http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
SEO Strategy
Thorough research processes underpin the
fundamentals of our strategic focus; by highlighting areas where keyword
opportunity exists, we are able to tailor campaign optimisation (best
blend of technical, content and authority optimisation) to meet agreed
goals. As standard we:
Establish Client & Performance KPI Expectations
The audit of historic SEO activity delivers a clear initial picture on current visibility, traffic, engagement and conversions. As with PPC, we believe that a defined understanding on what’s expected is key, so we use this benchmark data as the basis for our planning and on-going delivery. During our progress with you through the SEO planning stages, increasingly specific goals are developed to guide the success of the campaign.Establish Tracking & Analytics Requirements & Solutions
As SEO evolves in complexity and scope, our analytics team work with you to confirm core metrics (e.g. conversions, revenue & ROI going forward), and to enrich your data set with integrated social metrics e.g. social visibility, SEO and social peer comparisons. This broader data set will guide our mutual understanding of your customers’ online journeys as they engage and interact with your brand.Keyword Research & Opportunity Analysis
Keyword research starts with a seed list - a brainstorm of words and phrases that might be important. The better the keyword seed list is, the greater the opportunity to generate a comprehensive keyword portfolio.There are two main types of keywords we review for search- brand terms and generic terms - usually sub-divided as follows:
- Category (e.g. cameras)
- Sub-category (e.g. compact cameras)
- Specific terms (e.g. buy DSLR in London)
- What are the core products that you sell?
- What are the core services that you offer?
- How do you distinguish your products from your competitors?
- How do you distinguish your services?
- What industries are you involved with currently?
- What industries would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
- Reporting keywords – either brand terms, or generic terms where your website exhibits very positive visibility, with little or no room for improvement. In most circumstances, reporting keywords would not be targeted by any direct SEO effort.
- Optimisation keywords – a broad selection of less competitive ‘mid to long tail’ keywords which (subject to the structure of your website) can be ‘targeted’ via improvements or additions to your on-site content e.g. page titles, or new pages. This list will form the basis of the Jellyfish content audit deliverable.
- Authority keywords – a small selection of keywords where the opportunity presented is sufficient to warrant high and sustained levels of SEO effort to improve visibility, traffic and conversions. This list is usually refined and finally agreed via a Jellyfish link audit deliverable.
Establish Domain Structure - Geographical and Language Variables
With many clients now operating internationally, it’s prudent to plan at the outset for the best possible domain structure, allowing for scale and diversity as your web presence develops. From extensive experience, we advise you on optimum deployment of country specific TLDs, use of single domains, and the pros / cons of sub-domains, folders and related geo-targeting best practice.Produce Seasonality Map
Although SEO is less agile than PPC, we can still use notable peaks and troughs to anticipate broad seasonal trends and recurring external factors such as industry or social events. With this information, we can plan our optimisation to intelligently target specific product / service categories in advance of periods which exhibit best opportunity.- See more at: http://www.jellyfish.co.uk/services/seo-social/seo-approach/strategy?infinity=gaw~SEO%2BUK%2BENG%2BSPART~SEO%20Strategy%2BPHRAS~25498597620~seo%20strategy~p&gclid=CK3S1aL_1LoCFfLHtAod_ikA1g#sthash.rjPbJBQx.dpuf
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