How native advertising is sparking a sea-change in the online ecosystem.

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How native advertising is sparking a sea-change in the online ecosystem Right now native is one of the industry's hottest buzzwords - and the latest attempt by brands to bridge the gap between editorial and advertising. Cleverly executed it can be incredibly powerful, but marketers and publishers must be careful not to cross the line if they are to avoid alienating customers and readers. Read more RELATED LINKS Webinar: how to build a content marketing strategy Editorial or advertorial?  Follow The Marketer on Twitter MORE FROM THE MARKETER Download The Marketer's tablet app for iPad or Android. It's free to CIM members - follow the instructions to subscribe.  FROM THE KNOWLEDGE CENTRE How to give a killer presentation In a matter of hours, a speaker's content and delivery can be transformed from muddled to mesmerising. In this GoToWebinar article, TED curator Chris Anderson shares how speakers of all levels can learn to give world-class presentations. Download now Sponsored by Citrix GoToWebinar ADVERTISEMENT Revenue Attribution: How to Measure Your Marketing Impact Many marketers struggle to connect their activities to revenue. Download Silverpop's white paper to learn how to track revenue, build an attribution model and optimise future campaigns.