The first lesson you learn in
sales is how to qualify a lead.
After all, speaking with someone who’s not legitimately interested in your product or service is
a waste of your time — and theirs.
But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase long after you’ve cashed their check.
Just because you
can smooth talk your way into a sale doesn’t mean you should.
